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Year in Review: 3Play Media’s Top 10 Blog Posts of 2013

  • 2013 was a great year for 3Play Media and particularly for our content. We had no shortage of topics to write about with legal updates to video accessibility laws or emerging online video technology and trends. We were also fortunate to participate in a number of conferences and events, allowing us to post more videos with transcripts to our website and YouTube channel. Below is a collection of some of our most popular or noteworthy blog publications. Enjoy!

    Better SEO with Video Captions & Transcripts

    Video SEO Series: 7 Key Benefits of Web Video Transcripts and Captions

    Text fuels search engines. Since a search engine can’t watch or listen, video transcripts and captions are an indispensable method for communicating the nature of video content. Creators adapting website SEO techniques for video have already recognized the important role transcripts and captions play. This article addresses some of the most important SEO benefits of transcripts and captions.
    Read: 7 Key Benefits of Web Video Transcripts and Captions.

    How to Maximize YouTube Viewership with the Help of Transcripts and Captions

    8 out of 10 videos in search results are from YouTube- the premier video discoverability platform. So when trying to get as many eyeballs on a video as possible, you must learn the tactics to correctly optimize on YouTube. Read this post to learn eight tricks to maximize viewership on YouTube and three reasons why captioning videos points more people to your video.
    Read: How to Maximize YouTube Viewership with the Help of Transcripts and Captions

    U.S. & Canadian Accessibility Laws: Legal Updates & Comprehensive Briefs

    The Accessibility for Ontarians with Disabilities Act Summary and Actions

    According to the Ontario Ministry of Community and Social Services, 1 in 7 Ontarians has a disability. This number is expected to increase, with disability affecting 1 in 5 of the population by 2036. As such, Ontario is rolling out an accessibility mandate that multiple government and corporate entities must comply with. These standards are being put into effect with the larger goal of creating a barrier-free Ontario by 2025. This article summarizes changes affecting information and communications.
    Read: The Accessibility for Ontarians with Disabilities Act Summary and Actions.

    The Americans with Disabilities Act (ADA) and Accessible Online Video Requirements

    Three U.S. laws apply to online video accessibility, but the Americans with Disabilities Act (ADA) is the most far-reaching piece of accessibility legislation, created for the sole purpose of limiting discriminatory practices towards disabled individuals. This post summarizes the ADA, recent court cases involving auxiliary aids, and looks to the future of online video accessibility legislation.
    Read: The Americans with Disabilities Act (ADA) and Accessible Online Video Requirements.

    CVAA and FCC Online Video Captioning Requirements and Deadlines

    The 21st Century Video Accessibility Act (CVAA) was signed into law with the intent of making sure disabled audiences are not left behind as more communications move online. Legal requirements and accommodations are becoming clearer as the FCC continues to offer guidance. This brief addresses: entities and programming affected, video content excluded from CVAA requirements, upcoming CVAA captioning deadlines, and online video captioning requirements.
    Read: CVAA and FCC Online Video Captioning Requirements and Deadlines.

    WCAG 2.0: Emerging International Standard for Web Accessibility and Video Captions

    Several federal laws address web accessibility, yet the most widely adopted and comprehensive technical standards have emerged from the W3C Web Content Accessibility Group (WCAG). The WCAG standard is the most detailed, up-to-date guideline for creating accessible web content. It is not yet backed by law in the U.S., but has been employed by numerous American educational institutions. This piece covers the evolution of the WCAG, how it improves on the technical standards in Section 508, and why it is rapidly emerging as the international standard of web accessibility.
    Read: WCAG 2.0: Emerging International Standard for Web Accessibility and Video Captions.

    The Sloan Consortium Accessibility Series & Higher Ed Accommodations

    Accessibility Specialists: Understanding Invisible Disabilities and What this Means for Online Education

    This session wrap up provides key takeaways from the Sloan Consortium webinar titled, Accessibility Specialists: Understanding “Invisible” Disabilities & What this Means for Online Education. How can educators facilitate learning for students who may otherwise appear “normal,” but who have a disability that inhibits the learning process? Designing more natively accessible courses becomes easier once you understand “invisible disabilities,” universal design, and student personas, all of which are discussed in this blog article.
    Read: Accessibility Specialists: Understanding Invisible Disabilities and What this Means for Online Education.

    E-Learning and Accessibility: Disabled Students Give Advice

    This session wrap up provides key takeaways from the Sloan Consortium webinar titled, What Students with Disabilities Want Faculty & Administrators to Know. From a blind doctoral student with a degenerative condition to a veteran afflicted with a traumatic brain injury, students with widely varying disabilities share their online education experiences. This article discusses self-advocacy for disabled students, disability awareness for faculty, and the institutional responsibility of providing accommodations for disabled students.
    Read: E-Learning and Accessibility: Disabled Students Give Advice.

    Technology Events & Expert Panels

    Boston University Discusses Accessible Video Captioning for Distance Education and Online Learning

    The Distance Teaching and Learning Conference is an event devoted to innovative tools, technologies, and practices in the field of online and distance education. Boston University’s Senior Media Producer for Distance Education, Rob Haley, led a session on creating accessible video lectures with captions and transcripts. This summary of the talk addresses the process of integrating video captions and transcripts into a distance learning model and how interactive transcripts enhance online programs.
    Read: Boston University Discusses Accessible Video Captioning for Distance Education and Online Learning.

    Sutter Health Discusses Captions and Accessibility at Brightcove Play 2013

    Brightcove PLAY brings together Brightcove platform users to share and learn best practices for online video. During the session, Online Video Accessibility: Compliance, Captioning, and Best Practices covered actionable advice for closed captioning with speakers from Cisco Systems, Showtime Networks, and Sutter Health. In this blog article, Brian Hudson, Multimedia Coordinator and Producer at Sutter Health, summarizes how Sutter Health uses video to engage with patients. He also provides motivation as to why Sutter Health captions video and what steps Sutter Health has taken to establish leadership in disability access for the healthcare industry.
    Read: Sutter Health Discusses Captions and Accessibility at Brightcove Play 2013.

    Did we leave an article off the list? Let us know in the comments below.

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