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Parody Music Video: “You Guys Need Captions!”

  • Closed captioning can bring a video to life.

    We wanted to capture that spirit and celebrate all the ways closed captioning helps your video, your viewers, and YOU.

    To that end, 3Play Media is proud to unveil our music video parody of Pharrell Williams’ “Happy,” entitled “You Guys Need Captions!”

    Break-dancers, jugglers, acrobats, and regular folks got funky for captioning. The 3Play Media team and several major players in the Boston tech scene shook their stuff, too. And somehow a yak made it in there….

    Watch the music video below and read along with the open captions or the interactive transcript.

    Movers and Shakers in Video Tech and Innovation

    We are grateful to the many members of the Boston video technology and innovation community who appeared in our video. Thank you for sharing in the belief that technology can connect and delight us all.

    Thanks to:

    • Ben Ratner, Growth Marketer at HubSpot
    • Bill Aulet, Managing Director at MIT Entrepreneurship Center
    • Brendan Schwartz, CTO of Wistia
    • David Mendels, CEO of Brightcove
    • Ed Roberts, Professor of Management of Technology at MIT Sloan
    • John Harthorne, CEO of MassChallenge
    • Larry Goldberg, Director of Accessible Media at Yahoo!
    • Scott Bailey, Managing Director at MassChallenge
    • Tom Leighton, CEO of Akamai

    Production Credits

    • Andrew Schwartz: Composer of lyrics, Lead Vocals, Sound Editor
    • David Zylber: Director of Photography and Editor
    • Joshua Miller: Production Assistant
    • Lily Bond: Production Assistant and Camera Operator
    • Emily Griffin: Production Assistant and backing vocals

    And Thanks to Our Dancers:

    Aaron Wheeler

    Eli Sanders

    JoAnn Staashelm

    Monica Gustafsson

    Abigail Howell

    Eric Chen

    John Sherry

    Nate Lopez

    Andrea Leelike

    Franz Liebelt

    Josh Demers

    Nick Burton

    Angela Guo

    Frederic Ubaldi

    Juerpen Purin

    Nikos Maniatis

    Ariel Judson

    Frederike Liebelt

    Julie Chan

    Olivia Mombello

    Brenda Regan

    Gabrielle Hillyer

    Kathryn Cancellieri

    Olivia Varielhes

    Cameron David Douglas

    George Ding

    Kerstin Liebelt

    Ray Demers, Jr.

    Casey David

    Hayley Puzo

    Kim Neilsen

    Rodolfo Armellini

    Chaabi Dalia

    Henry Wilder

    Klaus Danzer

    Rui Serra

    Chris Oldacre

    Ian Ayers

    Klaus Greimel

    S. Chavane

    Cristina Estupinan

    Ian Henderson

    Laurence De Olaisonalle

    Sara Brayton

    Dean Taylor

    Javier Vazquez

    Lindsey McCracken

    Slavena Zhisova

    Derk Susyn

    Jay Connolly

    Marcell Schmidt

    Sonny Arsenault

    Devon Courtney

    Jeff Young

    Marco Gons

    Stuart Edwards

    Diego Cejas

    Jennifer Palmer

    Matt Goldsmith

    Tarek Rouis

    Dylan Demers

    Jens Toft Olesen

    Matt Newton

    Tom Sevigny

    Elcio Queiroz

    Jeremy Warren

    Michael Sizov

    Torsten Warner

    Eli Miller

    Jesus Mathus

    Michelle Pinto

    Veronica Carreiro

    Share the love and learn more about why We Heart Captions!

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