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What Video Captioning Budgets Look Like Across Industries

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    Annual captioning budgets vary by organization depending on criteria like legal requirements, how much video content is produced, and the manner in which captions are obtained.

    Many organizations find it makes the most sense to have an in-house captioning solution. For instance, many universities will hire, train, and employ work-study students to caption videos. In the Media and Entertainment industry, companies that produce films and TV shows often have staff caption the content during post-production. For other organizations, though, it could be more cost-effective to outsource their captioning needs to a vendor.

    As part of our State of Captioning survey, we asked people what was the annual budget for captioning at their organization. Responses came from people working in a wide representation of industries including higher education, enterprise, media and entertainment, and government.

    Key Figures from the Survey Data

    • 79% of respondents say their organization has a budget for video captioning.
    • Nearly half (48%) of captioning budgets are under $10,000 per year.
    • 90% of respondents who say their organization has no budget at all also say they rely on in-house captioning in some capacity.

    The chart below represents captioning budgets across industries.

    Column chart showing annual captioning budgets. 21.14% of respondents have no annual captioning budget; 48.2% of respondents have a captioning budget between $1 and $10,000; 19.66% of respondents have a budget between $10,001 and $50,000; 10.99% have a budget of over $50,000.

    The main takeaway here is that most budgets are under $10,000. Because a large portion of our responses came from the higher education space, we were curious if that figure was caused by an overwhelming number of budgets under $10,000 at colleges and universities.

    However, when we filtered responses to the same question by industry, we learned that was not the case at all.

    Column chart showing breakdown of annual captioning budgets by industry. Media and Entertainment industry: 
12.5% of organizations have no annual captioning budget; 45.83% have a budget between $1 and $10,000; 18.75% have a budget between $10,000 and $50,000; 22.92% have a budget of over $50,000.
Higher Education industry: 
25% of institutions have no annual captioning budget; 43.06% have a budegt between $1 and $10,000; 23.26% have a budget between $10,000 and $50,000; 8.68% have a budget of over $50,000.
Video Content Creator/Distributor industry: 
12.12% of organizations have no annual captioning budget; 57.58% have a budegt between $1 and $10,000; 15.15% have a budget between $10,000 and $50,000; 15.15% have a budget of over $50,000.
Enterprise industry: 
11.54% of organizations have no annual captioning budget; 69.23% have a budegt between $1 and $10,000; 11.54% have a budget between $10,000 and $50,000; 7.69% have a budget of over $50,000.
Government industry: 
18.18% of organizations have no annual captioning budget; 51.52% have a budegt between $1 and $10,000; 9.09% have a budget between $10,000 and $50,000; 21.21% have a budget of over $50,000.

    It turns out that in every industry captioning budgets are most likely to be somewhere between $1 and $10,000 per year. That range is especially prevalent in Enterprise where almost 70% of budgets are under $10,000.

    The industry with the highest number of captioning budgets over $50,000 is Media & Entertainment. Companies in that industry produce a great deal of video content and tend to be the most cognizant of their legal obligation to caption.

    Also worth noting, of the 21% of respondents who said their organization has no budget for captioning, 90% also say they rely on in-house captioning in some capacity. So, in most cases where no official budgets exist captioning is done using internal resources which are not considered part of any budget.

    To learn more about trends in video captioning including how organizations use video, what captioning budgets look like, and how organizations get their captions, download the 2017 State of Captioning report below:

    2017 State of Captioning: Keep up to date with the latest trends in video captioning. Download the free report here.

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