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How Are Organizations Publishing Video and Captions in 2017?

  • Text: How organizations publish captions - Live captioning, captioning of recorded video, use of integrations

    Online video viewing is projected to grow by a fifth in 2017.

    In other words, people are spending more time per day watching video thanks to entertainment and video advertising platforms like Netflix, Hulu, YouTube, and Facebook.

    Naturally, that means the need for video captions at organizations producing those videos is also increasing. In fact, 74% of respondents from our 2017 State of Captioning multi-industry survey say they foresee their captioning needs increasing over the next year.

    So, how are organizations publishing all those videos and captions?

    Captioning Live Video vs. Captioning Recorded Video

    Most organizations will record and repurpose live video content for later viewing. That’s why nearly 96% of respondents said their organization either deals exclusively with recorded video content or both live events and recorded video.

    Column chart showing production of live versus recorded video events. 4.28% of respondents are only producing live video events; 53.94% are only producing recorded events; 41.77% are dealing with both live video and recorded events.

    Download our 2017 State of Captioning infographic!

    Live Captioning

    Just under 1/3 of respondents say their organization does not caption live events. That’s a pretty low figure. But why?

    Only certain entities, mostly those in entertainment, are currently, legally and explicitly required to caption live events by the FCC.

    At the same time, live captioning is often much more expensive than captioning in post-production. This is especially true when striving for accuracy, which will require a professionally trained stenographer or live captioning vendor. Some live captioning is done with automated speech recognition (ASR) software, but it isn’t as accurate.

    half-donut-shaped chart showing whether organizations caption live events. 32.86% of organizations caption live events; 67.14% don't.

    Captioning of Recorded Video

    Nearly 3/4 of respondents say their organization captions recorded videos.

    More videos are captioned in post-production rather than live because the cost is usually much lower, and there are more legal requirements across industries for the captioning of recorded video content.

    half-donut-shaped chart showing whether organizations caption recorded videos. 74.16% of organizations caption recorded videos; 25.84% don't.

    Use of Integrations

    Organizations can save a lot of time and resources by integrating their video player with a captioning vendor.

    In other words, the workflow for adding captioning to a video can be entirely automated. For example, once you publish a video you can press a button to order captioning and the captions will post back to the video when they’re ready.

    Most of our respondents, about 55%, say their organization chooses to integrate a third-party captioning vendor with their video platform to make the captioning process easier.

    Pie chart showing if captioning is integrated with a video platform across organizations. 54.66% say yes, captioning is integrated with a video platform; 45.34% say they have no captioning integration.

    Amount of Video Published

    You know how organizations are publishing videos, but how much are they publishing?

    Column chart showing hours of video published annually by organizations. 20.93% of survey respondents publish 0 to 10 hours of video content annually; 35.75% produce 11 to 100; 12.75% produce 101 to 250; 9.53% produce 501 to 1000; 12.75% produce more than 1000.

    Depending on how your company uses video, your industry, and the average duration of your video content, the amount of video published annually can vary greatly.

    Organizations in Media and Entertainment can easily produce hundreds of hours of video content each year. Other companies mainly produce videos for marketing purposes and try to keep their video content short and engaging.

    Currently, about 57% of organizations produce less than 100 hours of video content annually. As online video continues to grow in use, however, we’re curious to see how this figure changes.

    Read the full 2017 State of Captioning report for free via the link below:

    2017 State of Captioning: Keep up to date with the latest trends in video captioning. Download the free report here.

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