Market Research
A new way to capture insights and use transcription for qualitative research analysis

Time-Synchronized Transcription of Interviews & Focus Groups

Qualitative Market Research

Qualitative research firms use transcription to capture spoken words in interviews and focus groups.  Once captured, the text can be analyzed to extract key insights, examples, sentiments, and patterns across large volumes of video.   However, these insights can only be reliable if the transcript is synchronized with the video, allowing the researcher to see and hear how the words were spoken. We help companies like Procter & Gamble, Illumination Research, and The Butman Company by producing transcripts that are time-synchronized with the video word for word. We also provide powerful Web tools that enable researchers to search the video down to the spoken word and quickly create clips simply by highlighting the text.

3Play Media’s Solution for Market Research:

  • High quality, fast transcription done in the USA
  • Time-synchronization that links each word to the exact point in the video (or audio)
  • Powerful tools that let you search your video down to the spoken word and create clips simply by highlighting the text. (Clipmaker video tutorial Watch video tutorial on search and clipping)
  • Flexible and secure file upload options with API support
  • Self-service online account system with search, editing and analysis tools
  • Support for most media formats
  • Indefinite transcript storage lets you search and reuse your old archives
  • Secure and confidential processing

Clipmaker Application

Clipmaker is a powerful video search and editing application that is available as a web-based service to all 3Play Media users. Clipmaker lets you search across your transcribed video (or audio) files and quickly create clips simply by highlighting the spoken words. You can create clip reels by combining clips from multiple files and export them for inclusion in reports. Clipmaker can even scan your media files and automatically generate clips that contain specific search terms. Learn more.

Clipmaker video tutorial Watch the video tutorial “Clipmaker – Overview”