Transcription & Captioning of Web Video and Audio
Online Video
Online video provides a rich, interactive means for communication that is rapidly being embraced by Internet users from all walks of life. Whether it’s in the form of a webcast, podcast, screencast, or webinar, online video empowers publishers to engage their visitors longer and more productively. But it also presents a host of challenges. Publishers struggle with how to make their content more SEO friendly, searchable, accessible, and navigable. 3Play Media helps video publishers to leverage the full value of their content through high quality transcription, video search, and interactive tools that catalyze SEO and enhance user experience.
3Play Media’s Solution for Online Video Publishers
- Cost-effective, high quality transcription and captioning services done by professionally trained transcriptionists in the USA
- An embeddable, customizable interactive transcript that lets users search video down to the spoken word
- An embeddable archive search tool that lets users search across an entire video library
- A social video clipping feature that drives SEO while giving users the ability to create and share a specific section of video simply by highlighting the spoken text
- Flexible & secure file transfer and workflow options
- Compatibility with most types of video players and direct integrations with leading online video platforms
- Self-service online account system with powerful search, editing, and publishing tools
- Support for a wide range of transcript and caption output formats
- Secure and confidential processing
Benefits of Transcription for Online Video Publishers
- SEO – Adding a video transcript makes your web page more discoverable because search engines are able to index your content more thoroughly. Video hosting sites like YouTube reward videos that have high quality closed captions. Also, by installing an interactive transcript, you enable your users to create and share specific sections of video. Clips are shared through unique URLs that point back to your site, which increases traffic and makes your videos more viral.
- User experience. Instead of just watching a video, users prefer to interact with a video. Installing an interactive transcript on your site enables users to find exactly what they’re looking for and instantly navigate to that point. Users can also search beyond the video to uncover results from the rest of your video library.
- Engagement. Closed captions have been shown to increase the amount of time that an average user spends watching a video.
- Accessibility. Transcripts and closed captions make your content accessible to more than 28 million people in the US who are hearing impaired and millions more who speak English as a second language.
- Closed captions and interactive transcripts provide the flexibility to use audio/video content while in noisy or sound-sensitive environments, like a workplace.
- Monetization. Accurate transcripts are a precursor to more relevant content delivery and higher earning ads.
- Translation to foreign languages requires high quality transcription for the source.
