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7 Ways Captions and Transcripts Improve Video SEO

by Elisa Lewis in Video SEO

Looking to gain an edge in video SEO? Video SEO is an extension of SEO. It marries the vibrant medium of online video with the on-page textual elements in order to maximize video discoverability and viewership. A study from Cisco predicts that by…

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Updated March 13, 2024

OCR CPM Updates: No Longer Dismissing Repeat Complaints by Filers

by Elisa Lewis in Industry Trends

Several months after a controversial provision was made encouraging investigators to dismiss multiple civil rights complaints from the same source, the U.S. Department of Education’s Office for Civil Rights (OCR) has announced plans to reverse this provision.  The background: OCR Revision In…

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Updated June 3, 2019

How to Meet Amazon Captioning Specs

by Elisa Lewis in How-To

Amazon started off selling books. Today, it has evolved into the largest e-commerce company in the world, providing its customers with a variety of services such as consumer products, electronics, media, and more. One of Amazon’s many offerings is its online film…

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Updated May 1, 2020

Captioning and Transcription for State Schools

by Jaclyn Lazzari in Industry Trends

State schools benefit immensely from transcription and captioning, which both make content more accessible to d/Deaf and hard of hearing students and benefit many types of learners. Additionally, most states schools are required under state laws, Section 504 of the Rehabilitation Act,…

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Updated June 3, 2019

Accessibility Best Practice: Speaking About Disabilities

by Elisa Lewis in Industry Trends

When you come across the term deaf or blind you may think of someone who cannot hear or see at all. While this very well may be the case, it is not necessarily. There are many terms and definitions related to different…

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Updated June 3, 2019

What to Know About Transcription Accuracy

by Jaclyn Lazzari in Video Accessibility

If you want to convey the correct meaning of your video content in text form, it’s important to make transcription accuracy a priority. But accuracy is more complicated than it may seem. There’s no known transcription method that yields a 100% accuracy…

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Updated June 13, 2019

How to Add Captions and Audio Description to Vidyard Videos

by Justin Al-Qudah in Video Accessibility

Vidyard prides itself on going beyond the typical video hosting and management platform, helping businesses connect with more viewers through interactive and personalized video experiences. This idea of humanizing communications and personalizing customer experiences is at Vidyard’s core, with solutions focused around…

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Updated March 16, 2021

Captioning and Transcription for Business Schools

by Elisa Lewis in Video Accessibility

Captioning and transcription brings value to video content across all different industries. These tools make your content more accessible, improve SEO, and benefit many types of learners. While they all benefit, each industry has different requirements and factors to consider when captioning…

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Updated March 13, 2024

The “What”, “Why”, and “How ” of Digital Accessibility for Business

by Elisa Lewis in Video Accessibility

Larry Lewis is the Director of Channel Sales and Strategic Partnerships at The Paciello Group, where he collaborates on a variety of accessibility issues. The company is closely tied to businesses that develop assistive technology tools, giving them firsthand knowledge of the…

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Updated January 5, 2023

Accessibility Laws for Federally Funded Programs

by Jaclyn Lazzari in Video Accessibility

If there’s one thing that we know for sure about accessibility law, it’s that it isn’t black and white. Factors such as the type of organization, the funding it receives, and the products or services it makes available all determine which accessibility…

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Updated September 6, 2023

Q&A: The “What,” “Why,” and “How,” of Digital Accessibility for Business

by Jaclyn Lazzari in Video Accessibility

Inaccessible websites deter people with disabilities. In fact, 71% of individuals with disabilities will leave a website if they find it is inaccessible. So, how do you make a website accessible? Where do you even begin? What kinds of digital accessibility tools…

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Updated April 21, 2021

How to Meet Captioning Specs for OTT Providers

by Elisa Lewis in Video Accessibility

OTT stands for “over-the-top”. It’s a term used for the way film and TV shows are delivered to the viewer. OTT Providers have swayed away from the traditional cable service, and alternatively deliver content via the internet. Hulu and Netflix are examples of OTT…

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Updated July 3, 2019
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