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The FeedRoom and 3Play Media Partner to Offer Fast, Affordable Online Video Captioning Services

NEW YORK, NY (August 4, 2009) – The FeedRoom, a pioneer in online video communications, and a leader in live video and digital asset management , today announced a partnership with 3Play Media, a provider of intelligent video transcription and captioning services. Under the agreement, the two companies will help Fortune 1000 enterprises, leading media organizations and government agencies to accelerate the process of producing affordable, high-quality video captions in compliance with Section 508 of the Rehabilitation Act.

3Play Media’s patent-pending technology streamlines the ability to transcribe audio files accurately, and provides innovative search and navigation capabilities through time synchronization. The 3Play process combines the best of automated speech recognition with rigorous quality assurance methods, making the transcription and captioning process more user-friendly and affordable.

The FeedRoom’s flexible, lightweight video players provide support for caption display which can be configured by users on the fly using the intuitive Player Composer module within the FeedRoom Studio™ video publishing application. Users can upload video directly to the 3Play console, choosing from next-day or three-day turnaround options. Once transcribed using the pay-as-you-go service, the transcription can be edited, if necessary, from within the console prior to downloading standard .dfxp (distribution format exchange profile) or .html files for synchronized delivery in FeedRoom players or linked to specific videos.

“Many organizations today are mandated by Section 508 of the Rehabilitation Act to ensure that public information is universally accessible to everyone, including those with disabilities and other special needs,” said Daniel Webster, Senior Vice President of Business Development and Live Video Services at The FeedRoom. “By making convenient transcription services available to our enterprise customers, we help them to reach the broadest possible audience, and address one of the industry’s most challenging issues: fast and affordable online video captioning.”

Delivered in a Software-as-Service model, FeedRoom 4.0 Enterprise Video Platform™ (EVP) is a scalable video publishing system that integrates seamlessly with existing content management platforms, social media and third-party Web analytics tools. Unlike consumer video-sharing sites, FeedRoom EVP provides greater brand control, enabling users to better manage distribution, monetization and measurement of video content for marketing, corporate communications and public relations.

“When compared to traditional text-only content, video is more visually stimulating and can convey tone and emotion in ways that written words cannot necessarily do alone,” said CJ Johnson, Co-Founder of 3Play Media. “Recent studies show the enormous benefits of using video with text for increasing both viewership and message retention. As companies seek new ways to streamline the process of generating high-quality video transcripts for Web video formats, we are delighted to provide a convenient captioning on-ramp for FeedRoom clients.”

About 3Play Media

3Play Media is a leading provider of cost-effective transcription services, specializing in time synchronization, video captioning, archive indexing, and search. Their customers include universities, film production companies and major corporations. 3Play Media was founded in 2007 by four MIT graduate students, and was recently named a “Startup to Watch” by the editors of Mass High Tech: The Journal of New England Technology. For more information, visit www.3playmedia.com.

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a leader in live video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom’s expertise to help engage audiences, build brands, monetize content and manage digital media assets more efficiently. For more information, visit www.FeedRoom.com.