Captioning Internal Video: T-Mobile Case Study
How T-Mobile Uses Video
For T-Mobile, closed captioned video is a vital part of internal company communications.
A large portion of the audience watching corporate videos are what Ali Daniali of T-Mobile calls “frontline” employees or employees at retail locations.
These locations do not have computers with speakers, and so captions are essential to understand video.
T-mobile captions 100% of this video content.
Watch Ali Daniali speak on a panel about corporate closed captioning:
A Faster Captioning Workflow
As T-Mobile’s appetite for video communications increased, so did their need for an efficient captioning solution.
3Play Media kept pace with their increased volume of content, and the option to integrate directly with T-mobile’s video platform was a huge advantage.
As Daniali says:
“The piece that’s really helpful for us is with our online platform [Brightcove] and 3Play Media. They’re very integrated in being able to submit via FTP and then have it appear on our online platform with closed captions. And the player is already there. So it’s a great workflow.”
Why Does T-Mobile Caption Their Video?
“I’ve seen some of the numbers, and it’s not that expensive, honestly. It’s a benefit that gives a consistent user experience.”
According to Daniali, as soon as T-Mobile moved from DVDs to online video, the company felt that providing captions was imperative.
The decision to caption was not motivated by legal requirements but rather a commitment to better user experience.
Captions were proven to increase viewer engagement, provide a consistent UX, and ensure clear communication.
T-Mobile builds captioning into the video production budget; it’s just a given.
And Daniali insists the cost is not prohibitive:
“I’ve seen some of the numbers, and it’s not that expensive, honestly. It’s a benefit that gives a consistent user experience. When people need it, they can use it. And if it’s not their primary need, then they have it as a secondary need.”
Want to improve the user experience for your employees?
Explore closed captioning solutions for your company here: