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+How do closed captions and transcripts help with accessibility?

The original purpose of closed captions was to provide accommodations for people with hearing disabilities. More than 50 million people in the US are deaf or hard of hearing, and transcripts and closed captions are an effective solution for audio and video content.  However, many people that use closed captions are not deaf or hard of hearing. In fact, a BBC study showed that 80% of people who use captions don’t have any hearing disabilities. Closed captions improve comprehension and remove language barriers for people who know English as a second language (ESL). Closed Captions also compensate for poor audio quality or a noisy background, and allow the video to be used in sound sensitive environments like a workplace. Learn more about web accessibility

Read the article “8 Benefits of Transcribing & Captioning Videos”

+How does transcription help with user engagement?

Transcribed video has been shown to improve the online learning experience and increase comprehension and retention of information. Also, an interactive transcript gives users the freedom to instantly search and navigate through a video or across an entire video library. Learn how MIT OpenCourseWare used interactive transcripts to increase user engagement.

Read the article “8 Benefits of Transcribing & Captioning Videos”

+How does transcription help with video search?

As your video library grows, it becomes increasingly difficult to find what you’re looking for. Captions and interactive transcripts make video content searchable and more usable. Video search is increasingly important for corporate training and educational archives. For example, see what Oracle, Harvard School of Public Health, and MIT Infinite History have done with their video libraries.

Read the article “8 Benefits of Transcribing & Captioning Videos”

+How does transcription improve SEO?

Adding a video transcript makes your web page more discoverable because search engines are able to index the actual spoken content of the entire file. Video hosting sites like YouTube reward videos that have high quality closed captions. Also, by installing an interactive transcript, you enable your users to create and share specific sections of video. Clips are shared through unique URLs that point back to your site, which increases traffic and video views. For more information and case studies, see the white paper ROI Analysis and SEO Benefits of Captioning and the e-book Transforming Video SEO with Transcripts & Captions

Read the article “8 Benefits of Transcribing & Captioning Videos”

+What other benefits do transcripts & captions provide?

Transcripts are often used to create derivative works, like a blog post or journal. Professors have been know to use course transcripts as a starting point for a text book. To see how adding captions and transcripts to video content was impacting the student body, UW-Extension surveyed their students and found that 50% used the downloadable transcripts as study aids. The students appreciated that they could print the text, read along with the media, and highlight important parts as the instructors presented.

Read the article “8 Benefits of Transcribing & Captioning Videos”

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