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+What is Video SEO?

Video SEO is the optimization of video content to increase the rank of your videos in search results. For more information and case studies, see the white paper ROI Analysis and SEO Benefits of Captioning and the e-book Transforming Video SEO with Transcripts & Captions

+Why are captions and transcripts important to video SEO?

Transcripts are a textual representation of the spoken content in video and audio. Because search engines crawl text, not watch videos, a transcript enables search engines to understand the subject matter of videos. For more information and case studies, see the white paper ROI Analysis and SEO Benefits of Captioning and the e-book Transforming Video SEO with Transcripts & Captions.

+Do captions help YouTube SEO?

Captions added to YouTube are indexed by both Google and YouTube, boosting rank and allowing higher placement within search results. Studies have shown that captions significantly increase YouTube views. For more information, see the white paper ROI Analysis and SEO Benefits of Captioning and the e-book Transforming Video SEO with Transcripts & Captions.

+Can SEO help my International marketing efforts?

Translated subtitles allow you to communicate with an audience in their native language. Video translation is gaining popularity as more companies go global and people become aware of the benefits: increased traffic, greater search engine authority, higher rank, and a better user experience. Learn about SEO best practices for video translation.

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