This report tracks the current state of closed captioning in 2017. The data comes from a survey that was taken by 1,419 people from numerous industries, including higher education, corporate, media & entertainment, government, religious organizations, and nonprofit organizations. 

Only 17% of respondents were 3Play Media customers.

ABOUT THE REPORT

© Copyright 2017 3Play Media

3Play Media logo

74% of respondents

see captioning needs increasing next year

36% 

of organizations caption all of their video content

61%  of respondents

have or are developing a centralized captioning process

67% of respondents

are at least pretty confident they understand legal requirements for captioning

Do you have a clear policy for captioning compliance?

But only 23%

have a clear policy for captioning compliance

DOWNLOAD THE REPORT >>DOWNLOAD THE 2017 STATE OF CAPTIONING >>DOWNLOAD THE REPORT >>

DOWNLOAD THE FREE REPORT

22% of organizations

are using automatic captions on some or all videos

The #1 driver for captioning is

LEGAL COMPLIANCE

2017 STATE OF CAPTIONING

A MULTI-INDUSTRY REPORT BY 3PLAY MEDIA

55% of respondents

integrate captioning with their video platform

How do you see your captioning needs changing next year?

The #1 barrier to captioning is

COST / BUDGET

DECREASING

STAYING THE SAME

INCREASING MODERATELY

INCREASING SIGNIFICANTLY

1%

25%

36%

38%

WE CAPTION ALL OUR CONTENT

WE CAPTION BY REQUEST ONLY

WE CAPTION AS MUCH AS WE CAN AFFORD

WE CAPTION AS MUCH AS THE LAW REQUIRES

WE CAPTION OUR MOST POPULAR CONTENT

36%

30%

17%

11%

6%

How do organizations prioritize videos for captioning?

Do you have a centralized captioning process?

YES

42%

NO - ONE IS BEING DEVELOPED

19%

NO - IT'S ON OUR ROADMAP

19%

NO

20%

Do you integrate captioning with a video platform?

Graph showing the following: Learning aid 75.5%, Poor audio/video 22.4%, Instructor's accent 8.3%, Sound-sensitive environment 6.7%, Disability accommodation 6%, Convenience 5.1%

YES (55%)

NO (45%)

How confident are you that you understand legal requirements for captioning?

VERY CONFIDENT

PRETTY CONFIDENT

NOT VERY CONFIDENT

NOT CONFIDENT  AT ALL

16%

51%

24%

9%

YES

NO - ONE IS BEING DEVELOPED

NO - IT'S ON OUR ROADMAP

NO

24%

21%

21%

20%

Do you ever use automatic captions on videos?

NO

YES - BUT WE EDIT THEM OURSELVES

YES - FOR SOME VIDEOS

YES - FOR ALL VIDEOS

4%

19%

27%

51%

LEGAL COMPLIANCE (579)

ENHANCE LEARNING FOR ALL VIEWERS (495)

ACCOMMODATION REQUESTS (469)

MAKE VIDEOS ENGAGING FOR ALL VIEWERS (337)

FEAR OF LITIGATION       (149)

SEO (90)

FEAR OF LITIGATION       (149)

SEO (90)

NOT SURE WE NEED TO (166)

TECHNICAL CHALLENGES (293)

RESOURCE TIME (743)

COST / BUDGET (819)

2017 STATE OF CAPTIONING