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Tegrity Captioning: Strategies for Deploying Accessible Lecture Capture Video – Webinar Transcript

TOLE KHESIN: So we’ll get started. Thanks, everyone, for joining us. And thank you to Tegrity for organizing this event. This session is titled “Strategies for Deploying Accessible Video.”

My name is Tole Khesin with 3Play Media. We are based right here, actually, across the river in Cambridge. And for the last five years, we’ve been providing captioning and transcription services to our customers in higher ed, government, and enterprise. We have a partnership and integration with Tegrity that makes the captioning process much simpler. And we’ll talk a little bit more about that later.

We are joined today by Mike Phillips from IPFW. That stands for Indiana University-Purdue University, Fort Wayne. Mark is a former Army ranger and a veteran of corporate media production in management. Currently, he is the multimedia technologist at IPFW, which basically means that he is the go-to person for all media delivery and management. And he is a native of Fort Wayne, Indiana. So welcome him to Boston.

We’re also joined by Neil Kahn from McGraw-Hill Education. Up to about a year ago, Neil has focused for several years on user experience, which means driving usability and design for McGraw-Hill software products.

Recently, he has moved to a new role as the digital product analyst at McGraw-Hill. So basically, in that capacity he is helping to transform McGraw-Hill from a traditional publishing company into the future of purely digital. And Neil is a New York native and he lives in the Upper West Side of Manhattan, so welcome to all.

So as for the agenda, we’ll start out with some highlights from some recent accessibility data from the World Health Organization and the US Census. We’ll talk a little bit about the accessibility laws impacting captioning and accessibility, recent upcoming accessibility requirements. I’ll talk a little bit about the value propositions of captioning and the Tegrity Automated Captioning Workflow. Then I’m going to hand things off to Mike from IPFW, who will do a presentation about their accessibility strategies and their critical issues that they’re thinking about. And then, Neil Kahn will talk about accessibility at McGraw-Hill.

So we have about 45 for this session. We hope to leave about 10 minutes or so for an open discussion and Q&A. And some of the critical issues that the speakers will touch on as they’re talking are accessibility strategy and laws that people are paying attention to, what types of content have the greatest need to be captioned and made accessible, proactive versus reactive approach, prioritization and how budget factors into the equation, and how new technologies have been helpful.

Disability on the Rise

So to begin on a very high level, so this is a 2011 report from the World Health Organization, which states that in the world there are a billion people that have a disability. On a national level, there are about 56 million people in the US that have a disability. 48 million people, so about 20%, have some hearing loss. So I think the quote here from that report that I isolated. That nearly 1 in 5 Americans aged 12 or older experience hearing loss severe enough to interfere with day-to-day communications.

11% of post-secondary students report having some disability. And there’s also been a rise in veterans claiming disabilities. So of the 1.6 million veterans that have sought disability, 177,000 of them claimed a hearing loss.

And what’s actually really interesting in this report is it says that all of these numbers have been rapidly on the rise– very disproportionate with the population. And it’s interesting to look at why disability is on the rise. And there’s quite a few different reasons why that’s happening.

One of the biggest contributors is medical advances. So for example, premature births or stroke victims are much more likely to survive now. But they’re also more likely to have a disability as a result.

Society is also aging.

Recession probably has a lot to do with it, with people more likely to report and claim a disability.

And then of course, a decade of war, which sort of ties in with medical advancements, just technological advancements in general. For example, with modern armor soldiers are 10 times more likely to survive an injury today than they were in previous wars. But as a result, they may sustain some sort of injury, like a hearing loss. So all of this basically points to the fact that accessibility is a critical issue that will become even more prevalent in the coming years.

Relevant Accessibility Laws

So a little bit about the relevant accessibility laws. Section 508 and 504 are both part of the American Rehabilitation Act of 1973, which requires equal access for people with disabilities for federal programs. And really, any program that has a federal subsidy.

Section 508 is a fairly broad law that requires equal access to federal communications and information technology for video. That means that you have to have closed captions. And for audio or audio podcasts, that means that you need to have– just a transcript is sufficient, so you don’t necessarily need to have the time codes.

But the video doesn’t necessarily need to be a moving picture. It could be a slide show presentation with the recorded audio track. So that would require closed captions as well because a deaf person would need to follow along at the right time and read those captions at the right time.

So a more recent law is the 21st Century Communications and Video Accessibility Act, often abbreviated as CVAA, which applies basically to online video that airs on the internet. But also in parallel, airs or has aired on television. So this really applies to broadcast and cable companies. So companies like Netflix and Hulu are affected by that.

There are a number of milestones associated with that law, which was passed in October of 2010. Two of them have already been phased in.

So right now, pretty much any kind of prerecorded programming that airs on TV and also simultaneously airs online has to have captions. So if it’s unedited, if a show is on TV and you also put it online, it has to have captions.

Any live and near-live programming such as news or sports events now need to have captions as well.

There’s another deadline that will trigger in September of this year that will apply not only to television programming that’s on the internet, but also for anything edited. So if you take a show and you create clips from it, or you edit it in any capacity, then you need to have captions as well. That’s actually a pretty significant phase.

And then finally, in March of next year, that will broaden to include all archival programming. So for example, a TV show that aired on TV 30 years ago and it’s an SMR clip. It’s somewhere online. That will have to have captions as well.

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