How to Quickly Share the Best Part of a Video

August 26, 2010 BY TOLE KHESIN
Updated: January 4, 2018

I recently came across a YouTube video of Michael Arrington interviewing Carol Bartz, CEO of Yahoo. The 25-minute video is priceless because at 23:02 Bartz launches into a tirade that culminates at 23:40 – where she tells Arrington to f-off! I thought it would be fun to share it with my friends, but knowing that no one wants to sit through the whole video, I had to find the start and stop times and email them along with the link. Doing that once is not a big deal, but it’s a huge hassle to do it routinely. Plus it limits my distribution options. 140 characters is a tough fit, and I can’t Digg it, or share it with StumbleUpon, or add it as a Delicious bookmark because there’s no way to specify the start/stop times.

Now you understand what inspired our latest innovation. The social video clipping tool lets you quickly create and share a section of a video simply by highlighting the spoken words in the transcript. This generates a unique link that contains the video start and stop information so that it can be emailed or shared through any social media outlet. It’s simple and fast!

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This makes life easier for me, as a consumer, but the biggest benefit comes to YouTube, or whoever is publishing the video. That’s because easier to share = more video views = higher likelihood of going viral. In the fierce pursuit to create the next viral video, content publishers now have a new tool that stimulates activity and provides convenience. In the age of Twitter, people don’t have the patience for extraneous stuff; they crave short bursts of concentrated, hyper-relevant content. And that’s what our video clipping tool is all about.

Try it out on this demo page:

What do you think?

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