How to Rank Your Video Higher In Google

March 5, 2013 BY SHANNON K. MURPHY
Updated: January 4, 2018

How-to Rank Your Video Higher In Google

The crux of video SEO is Google finding your video and indexing it. Essentially, you want search engines to bookmark it as a useful resource. There are 5 things you need to do get your videos found ranked highly.

1. Create and maintain a video sitemap. Most critically, a video sitemaps point search engines where to look for and learn your video. A video sitemap documents the video URL, title, and keywords.

2. Add a transcript. Search engines are fueled entirely by text and don’t have “eyes” to watch your video. Therefore it’s important to provide the text equivalent of the spoken content. From a search engine’s point of view, a video without a transcript is like a newspaper article without the body of text. As this is the focus of this blog, we’ll go into more detail below.

3. Maintain good website architecture. Make sure each video is on a separate page with it’s own unique URL.

4. Optimize keywords and on-page video SEO. Optimize page title, meta description, page URL structure, header tags, etc. Make sure the all these things are in sync with the video title and keywords in the video sitemap.

5. Establish links. Much of your authority with Google is determined by off-page video SEO. Establish inbound links with keyword-rich anchor text from other pages of your site as well as external sites.

How Many of Your Videos Has Google Indexed? [Search Exercise]

1. Under the video section of Google, write the following:
2. The number of results could be anywhere from 5 to 500. This is how many of your videos are indexed. If it’s lower than the amount on your site you might have some work to do.

Remember, great video SEO is ultimately about great site architecture and a great user experience. Google rewards this. Make information easy to understand by placing videos on your most popular pages, reduce the number of clicks through your site by linking to the appropriate corresponding material and compel links by making every video easy to share.

In conclusion, video itself is not the magic bullet to being found online. As with any content, Google has a lot to sift through. Put yourself on the map. Undertake a solid keyword strategy and integrate transcripts and captioning into your videos. Until Google develops a way for bots to watch videos and decide they’re interesting (some would argue this is what happens when we +1 content) we have to show the machines the way.

What do you think? Have you exposed your transcripts to search engines? How easy or hard do you think it is to optimize video? Sound off below.

Read the free report: 2017 State of Captioning.

The closed caption CC icon shown in the middle of a TV.