Video SEO: Transcript Tips for YouTube and Content Marketing [VIDEO Part II]
Updated: February 6, 2018
Last week we published our first video post, an introductory clip about video SEO. This interview covered the importance of transcripts in video marketing and how to publish video transcripts for the best SEO boost. Today 3Play Media Content Marketing Manager, Shannon Murphy and Web Video Marketing Council (WVMC) Research Director, Paul Ritter continue their conversation in the video above. The interview covers video SEO strategies and nuances of marketing on YouTube. The WVMC is regarded as a terrific resource for video marketing strategy and emerging trends. We are happy to be a part of this series and hope to produce more video how-to’s in the future.
Below is a summary of the information discussed in the interview. Alternatively, download the transcript using the appropriate button within the interactive transcript above.
The Future of Video Marketing
What are some interesting ways marketers are taking advantage of video transcripts?
Many brands are doing amazing outreach with video, but many marketers fail to realize transcripts can do so much more. Murphy explains that one of her top priorities as Content Marketing Manager for 3Play Media is helping the marketing community to understand that videos can be a starting point for content creation and targeted inbound marketing efforts. She outlines how to leverage video content for content marketing through video transcripts and derivative content.
After a video has been transcribed, consider taking that transcript and boosting SEO by creating useful, shareable content. Some uses for video transcripts include:
- Fact sheets
- Website copy
In summary, make video transcripts your content marketing shortcut! Read more: Webinar Transcription: Using Video Transcripts to Increase SEO and Market Content
Video Marketing and YouTube
How are marketers optimizing YouTube?
More than 600 online survey respondents, comprised of senior marketing personnel, provided feedback to the WVMC and ReelSEO about their video marketing strategies. Trends showed wider adoption of video into email marketing, social media and content creation.
Of the respondents, 65%, or almost 2/3 of the respondents in the recent ReelSEO and Web Video Marketing survey have posted YouTube videos on their websites.
Optimizing Video through Video Embeds and YouTube
Can you share some SEO best practices for using transcripts with YouTube?
What is the best way to embed videos on company sites?
Optimizing your website through video and YouTube optimization produce different results. The former grows traffic and drives leads whereas the latter drives viewership and branding. Your strategy should be based on your marketing goals.
Eight out of 10 video results are YouTube videos. This is a double-edged sword. YouTube should absolutely be part of your video SEO strategy, but you should be careful not to cannibalize your website traffic, if that’s important to you. Murphy outlines the following steps for authority driven SEO goals:
- Embed the video on your site first through a non-YouTube player.
- Optimize this video landing page with a keyword strategy and a video transcripts
- After promotion and traffic have waned, place your video on YouTube.
- Optimize your YouTube video page using keyword variances and adding captions.
What is the benefit of adding captions to YouTube videos?
What many marketers don’t know is that captions are indexed by Google and YouTube. As Murphy explains, if you search for a phrase you know to appear within a captioned video in quotes, Google will display a result that allows you to jump to the exact point in the video where that phrase was spoken (deep linking). This is not a new development for YouTube, but it’s seldom taken advantage of. Get ahead of the curve now!
3Play Media and ReelSEO at the ReelSEO Video Summit
Want to learn more video marketing techniques? Check out the ReelSEO Video Summit in San Francisco July 25th and 26th. 3Play Media’s Tole Khesin will be hosting a pre-summit event with Mark Robertson and Greg Jarboe, titled YouTube Marketing Best Practices. Grab your seat for ReelSummit now to learn advanced concepts in video SEO, video marketing, and best practices for video transcripts. See you in San Francisco! #Vsummit
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