Bad Lipreading Video Proves Why Closed Captions Are Needed
Updated: June 3, 2019
“There it is! Big dinosaurs!”
“Put a scallop in my mouth.”
“That’s my shark!”
These lines from the Rugby Worldcup Lipreading video above are the ridiculous but plausible-looking lip readings of players talking on the field.
They highlight the not-so-funny reality of watching an uncaptioned sports broadcast in New Zealand if you’re deaf or hard of hearing.
The parody video was commissioned by the New Zealand Captioning Working Group (CWG), an accessibility advocacy organization including Deaf Aotearoa New Zealand, the National Foundation for the Deaf, and the Hearing Association New Zealand. It’s part of a larger effort to raise awareness for accessibility needs and pressure regulators to enact stricter closed captioning rules.
Current closed captioning regulations for New Zealand are lax compared to the laws in Australia, the United States, or the United Kingdom. Only about 31% of Free to Air New Zealand TV have closed captions.
In their press release, the Captioning Working Group explains what motivated them to make the video and advocate for more closed captioning:
Captions are not a luxury, they are essential. Captions give us the full story so we can participate, too.
The video was published with the launch of a petition to Kiwi parliament advocating the passage of accessibility laws that require closed captioning on broadcast and online video.
What INBOUND 2020 Speakers Had to Say About Accessibility
From marketers to developers, INBOUND 2020 brought hundreds of speakers, thousands of people, and millions of ideas for organizations to stand out in our virtual world. Below you’ll hear how INBOUND incorporated accessibility into their remote event, as well as the biggest…
Strategies for Transitioning to Accessible Remote Learning
3Play Media’s second virtual event, ACCESS at Home, focused on providing the necessary tools and knowledge to thrive in a virtual environment. Dawn Hunziker and Barbie Lopez, the IT accessibility team for the University of Arizona, joined us for ACCESS at Home…
How our Customer Success Teams Provide Unrivaled Video Accessibility Support
Our customer success teams at 3Play Media feel passionate about helping our customers find the best solutions to manage accessibility at their organizations. With complex needs and workflows, it can sometimes seem daunting to achieve video accessibility. However, with the right team…