Michigan Movie Theater Company Agrees to Add Closed Captioning Devices

September 2, 2016 BY PATRICK LOFTUS
Updated: January 4, 2018

Last month, Loeks Theaters, Inc. (or, Celebration! Cinemas) of Grand Rapids, Michigan was sued by the National Association of the Deaf (NAD) and a deaf movie-goer for failing to provide closed captioning services at its movie theater in Benton Harbor.


This week, the company finally agreed to add personal closed captioning devices to all of their locations currently lacking them, including the Benton Harbor location. Now, deaf and hard of hearing customers can enjoy watching movies at these locations without having to worry about being denied necessary accommodations.

Title III of the Americans with Disabilities Act (ADA) requires “places of public accommodation,” such as movie theaters, to assist people with disabilities so that they have proper access to the same facilities. In this legal context, any denial of a request for accommodation is a violation of the law.

Download the brief: How the ADA Impacts Video Accessibility

Read the free report: 2017 State of Captioning.

The closed caption CC icon shown in the middle of a TV.