3 Ways to Take Your Training Videos to the Next Level
Updated: February 13, 2020
Do you produce great video training content for employee onboarding or professional development?
You’re not alone!
Creating an effective video eLearning library takes a lot of effort, time, and money, so you want your videos to be the best that they can be.
We’ve got a few tricks to making your training videos truly stellar.
Make Your Videos More Accessible
What do we mean by ‘accessible’?
When you make your digital content accessible, you’re designing it in such a way that it can be consumed by everyone. Your content can literally be accessed by more people.
Usually ‘web accessibility’ refers to including people with disabilities. Your internal training content should be accessible to people with disabilities, because the ADA requires that all company communications and resources be accessible by employees and prospective employees.
Making your videos accessible benefits many more people than just people with disabilities.
People of all abilities have preferences for how they consume multimedia content, especially when it comes to learning material. The alternative formats you provide could just as well help them, too. In fact, case studies prove it.
So how do you make a video accessible?
Add Closed Captions
Closed captions are time-synchrinized text that displays on a video and communicates all speech and essential sound effects. Captions make audio-visual content accessible to people who are deaf or hard of hearing. Closed captions are often used to accommodate people with learning disabilities, autism, or attention deficit disorder.
Add Video Description
Employees who are blind or have low-vision need to access essential visual information in training videos, too.
A video description is a text document or time-synced track that describes important visuals. Video descriptions can be read by screenreaders, translated into braille, or recorded as an audio track for a blind person to listen to (“audio description”).
Note that video descriptions need only capture essential information; you don’t have to describe every little detail on screen. Check out the American Council of the Blind’s Audio Description Project for guidelines on creating good audio descriptions.
Offer a Downloadable Transcript
It’s helpful to include options to download an audio transcript or video description file in text or PDF format. Downloadable files are most useful for deaf-blind people who rely on assistive technology to translate all content from text into braille.
Make Your Videos Searchable
If you wanted to find a video in your archive that mentioned a specific topic, you’d have to hope that that word was in the video title or description, otherwise it would be nearly impossible to find.
Or what about if you want to skip to a segment of an hour-long video where a particular topic is mentioned? How would you know when to start watching?
These scenarios are arguably the most frustrating part of video as a medium for learning. Luckily, there’s a way to fix that.
Videos that include that keyword will show up in results, and you can even click to the exact moment in the video timeline when it is spoken. (See example GIF below.)
This really takes the hassle out of finding what you’re looking for. In the context of training videos, it’s a life-saver. Employees can easily reference past lessons, find quick answers to questions, and review topics that need refreshing.
Make Your Videos More Engaging
Your training videos may be full of great information, but do they hold the viewer’s attention?
There are lots of ways to make your videos more engaging. A couple of quick tips:
- Offer multi-speed playback
- Include stimulating visuals like animations or reenactments
- Include interactive elements like pop-up quizzes or an interactive transcript
For more tips on making your video engaging, read:
Ready to take your online training videos to the next level?
Explore video transcription and closed captioning solutions for your company here:
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