#NoMoreCraptions Campaign Calls for Better CCs on YouTube Videos
Updated: January 4, 2018
This week was the official launch of the #NoMoreCraptions movement, an awareness campaign to address inadequate closed captioning on YouTube channels.
What Are ‘Craptions’?
‘Craptions’ is the disparaging term for inaccurate closed captioning produced by automatic speech recognition.
Do your YouTube videos display automatic captions and you didn’t even know it?Don’t make this embarrassing mistake…Read post >
YouTube creates automatically generated captions for videos and displays these by default unless disabled or replaced by the channel owner.
Automatic captions are often riddled with errors, especially when the audio quality is poor, there is background noise, the speaker has an accent or doesn’t articulate well, or the dialogue includes a lot of proper names and complex terminology.
YouTube has been both praised and reprimanded for their automatic captions.
On one hand, YouTube is at the cutting edge of automatic speech recognition technology.
It has committed to adding closed captions to all YouTube videos at no cost to the producers, and closed captions are available by default.
On the other hand, automatic caption accuracy is so unreliable that they can sometimes do more harm than good.
Automatic captions are a serious disappointment to viewers who rely on captions to understand speech and audio. Plus, caption errors can reflect poorly on the video publisher.
Google developers have admitted that automatic captions aren’t good enough, but they’re striving toward the ultimate goal of “making every YouTube video understandable to every user.”
3Play Media’s round trip integration with YouTube provides an automated workflow for adding captions and subtitles.
Learn more about YouTube captioning >
The #NoMoreCraptions campaign was launched by popular YouTuber Rikki Poynter, an advocate for full inclusion of deaf and hard of hearing people.
Rikki, who is Deaf, encourages other YouTube publishers to caption their videos so they can be accessible to deaf and hard of hearing viewers like herself.
The #NoMoreCraptions campaign aims to raise awareness about how a lack of captioning — or the presence of gibberish captioning — on YouTube videos is harmful and exclusionary.
Her campaign launch video explains the main reasons why closed captions are necessary on YouTube videos.
She also suggests tools and services to add captions and issues a call to action for other vloggers to publish a video with the hashtag #NoMoreCraptions.
Only 48 hours after launching the campaign, there are 47 #NoMoreCraptions videos published on YouTube from a variety of vloggers.
Other Caption Advocacy Campaigns
Closed caption advocacy has picked up steam in recent years as video proliferates on the web.
Successful caption advocacy campaigns include:
- The #WHccNow campaign to closed caption the White House’s Facebook videos
- The Captioning Working Group’s Bad Lipreading Campaign to call for closed captioning of sports events in New Zealand
- The Australian Human Rights campaign to demand closed captioning on the Australian Prime Minister’s YouTube channel
Never seen autocaptioning?
Experience automatic captions yourself with our #CaptionFail quiz:
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