3Play Media’s Top 10 Blog Posts of 2016

January 11, 2017 BY PATRICK LOFTUS
Updated: January 4, 2018

There is certainly a lot to say about 2016. But what does our blog have to say about it?

Well, it appears that our readers seemed pretty interested in a handful of topics last year. Our most popular posts in 2016 covered subjects like improving SEO with video captions and transcripts, the future of video captioning, web accessibility, and captioning trends in education.

We’d also like to this opportunity to thank all of our readers out there for another great year! We hope to continue being a lead resource for news and information on closed captioning and web accessibility to you all.

So, how about a quick trip down memory lane? In the interest of suspense, we’ve listed the top 10 most read blog posts from 2016 in descending order:

10. Judge Denies Motion to Dismiss Web Accessibility Lawsuit Against Harvard & MIT

    At the beginning of the ongoing, landmark lawsuit over Harvard and MIT’s lack of quality, comprehensive video captioning for online courses and MOOCs, lawyers from the two schools issued a motion to dismiss the case. In early 2016, to the cheers of web accessibility advocates everywhere, the overseeing judge denied their motion allowing the case to proceed.

QUIZ: What Captioning Laws Apply to You?

QUIZ: What Captioning Laws Apply to You?

Take this quick quiz to see which laws may require you to add captions to video.

9. Why a Transcript is Not Enough to Make Your Videos Compliant with Accessibility Law

    Transcripts are adequate to make audio content accessible to deaf or hard-of-hearing users, but videos need closed captions and video description to be fully accessible to everyone.

8. Why Public Schools Need to Audit their Website for Accessibility Right Now

    Last year, the websites of 350 educational institutions were investigated by the US Department of Education’s Office for Civil Rights (OCR) for their accessibility to people with disabilities. The public websites for these schools must be accessible to anyone who can access them — so that includes students, parents, faculty, staff, and members of the public. In light of the OCR’s increased vigilance towards K-12 schools, this post provides some great resources for making public school websites accessible.

7. The Future of Video Captioning According to Google

    Google’s video platform, YouTube, is on the frontier of video accessibility and closed captioning innovation. It’s in a unique position: captioning a very broad range of content — much of which they don’t own. For free.

6. Closed Captioning & Subtitling Standards in IP Video Programming

    Learn how 3Play Media consistently produces closed captions that are over 99% accurate, while using 1000+ transcript editors, in this post based on a webinar with our Operations Manager, Claudia Rocha.

5. 7 Ways Video Transcripts & Captions Improve SEO

    Still need a reason to add captions and transcripts to your video for better SEO? We’ve got 7. And some eye-opening data to back it all up.

4. 5 Quick Tips for YouTube SEO Strategy

    500 hours of video are uploaded to YouTube every minute. So, if you want your instructional cooking video to show up when someone searches “how to cook homemade mac and cheese,” then you’ll need an edge over the competition. These tips will help your videos earn more top spots in search results and ultimately grow your viewer base.

3. WCAG 2.0: The International Standard for Web Accessibility and Inclusive Design

WCAG 2.0 was developed by the World Wide Web Consortium (W3C) as a guide to help others make websites and apps more accessible for people with disabilities. US state and federal laws are based on WCAG 2.0 and countries all over the world have laws referencing it, as well. This post is meant to make WCAG more digestible and point out how your organization is affected.

2. Americans with Disabilities Act (ADA) and Web Accessibility Requirements for Video

    The Americans with Disabilities Act (ADA) of 1990 does not explicitly address web accessibility, yet it has been used numerous times to win legal battles over inaccessible websites and other new technologies. This post provides a quick rundown of how the ADA applies to web accessibility and gives examples of relevant court cases.

1. YouTube Copyright Rules: Is It Legal to Caption Public YouTube Videos?

Perhaps to the surprise of some, our top post is about copyright. Why?

There are a lot of people out there who want to add closed captions to a YouTube video they don’t own but are hesitant to do so out of fear that they are violating copyright law in the process.

Long story short, adding captions to someone else’s YouTube video is legal in most circumstances under the “fair use” principle. If you’re not 100% sure what fair use means, then we recommend giving this post a read-through.

Learn How to Add Closed Captions & Subtitles to YouTube Videos

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