Is Your Online Content Accessible?
Updated: January 4, 2018
If your website isn’t accessible, you’re excluding approximately 15% of the global population.
As the internet continues to be a tremendous asset in connecting the world and sharing valuable information, we cannot continue to isolate a large portion of the population.
In order to have a fully compliant, accessible website, it’s best to follow the global guidelines set by the World Wide Web Consortium (W3C). Under the Web Content Accessibility Guidelines 2.0 (WCAG 2.0), an accessible website should meet the following four principles: perceivable, operable, understandable, and robust. Each principle is broken down into 12 guidelines that are each set to meet a success criteria: Level A, Level AA, and Level AAA. The W3C has recognized that not all websites are able to meet Level AAA requirements (such as providing sign language interpretation), and therefore should aim to meet Level AA at a minimum.
In the US alone, numerous lawsuits have emerged against prominent industry leaders because they failed to make their content accessible. Lawsuits against Harvard and Netflix have alerted other organizations in their industries into making websites and online content that is more accessible.
Don’t wait for a lawsuit or a complaint to make a change.
There are many guidelines and resources available for users to create accessible content. The main goal should be to make content readable and useable for everyone, while preserving the overall user experience. Simple changes you can begin implementing are: switching to html formatting for better screen readability, providing alternative text descriptions for images, creating logical page structures, adding captions to videos, using colors that don’t contrast, and appropriately labeling content.
Use the following quiz to assess how accessible your website is. At the end, you will be provided with essential resources to learn how you can implement more accessibility features.
The “What”, “Why”, and “How ” of Digital Accessibility for Business
Larry Lewis is the Director of Channel Sales and Strategic Partnerships at The Paciello Group, where he collaborates on a variety of accessibility issues. The company is closely tied to businesses that develop assistive technology tools, giving them firsthand knowledge on the…
Final CVAA and FCC Online Video Closed Captioning Rules
Download the Brief: CVAA Online Video Captioning Requirements and Deadlines More video content is published to the web in 1 month, than TV has created in 3 decades. The attraction of online video for end-users is easy to see. Broadcast TV…
Captioning and Transcription for Sports Video
Getting together to watch the Superbowl or uniting for the World Cup wouldn’t be possible without sports videos. Sports shape our conversations, cultures, and even friend groups. Everywhere you go, you are bound to see a fan sporting a team jersey or…