What Video Captioning Budgets Look Like Across Industries
Updated: July 9, 2019
Annual captioning budgets vary by organization depending on criteria like legal requirements, how much video content is produced, and the manner in which captions are obtained.
Many organizations find it makes the most sense to have an in-house captioning solution. For instance, many universities will hire, train, and employ work-study students to caption videos. In the Media and Entertainment industry, companies that produce films and TV shows often have staff caption the content during post-production. For other organizations, though, it could be more cost-effective to outsource their captioning needs to a vendor.
As part of our State of Captioning survey, we asked people what was the annual budget for captioning at their organization. Responses came from people working in a wide representation of industries including higher education, enterprise, media and entertainment, and government.
Key Figures from the Survey Data
- 79% of respondents say their organization has a budget for video captioning.
- Nearly half (48%) of captioning budgets are under $10,000 per year.
- 90% of respondents who say their organization has no budget at all also say they rely on in-house captioning in some capacity.
The chart below represents captioning budgets across industries.
The main takeaway here is that most budgets are under $10,000. Because a large portion of our responses came from the higher education space, we were curious if that figure was caused by an overwhelming number of budgets under $10,000 at colleges and universities.
However, when we filtered responses to the same question by industry, we learned that was not the case at all.
It turns out that in every industry captioning budgets are most likely to be somewhere between $1 and $10,000 per year. That range is especially prevalent in Enterprise where almost 70% of budgets are under $10,000.
The industry with the highest number of captioning budgets over $50,000 is Media & Entertainment. Companies in that industry produce a great deal of video content and tend to be the most cognizant of their legal obligation to caption.
Also worth noting, of the 21% of respondents who said their organization has no budget for captioning, 90% also say they rely on in-house captioning in some capacity. So, in most cases where no official budgets exist captioning is done using internal resources which are not considered part of any budget.
To learn more about trends in video captioning including how organizations use video, what captioning budgets look like, and how organizations get their captions, download the 2017 State of Captioning report below:
Canadian CRTC Caption Laws
Canada’s deaf and hard of hearing population have been advocating for higher captioning standards since the 1960s. The Canadian Radio-television and Telecommunications Commission (CRTC) has done much work in the last decade to give Canadians a chance to voice their opinions and…
How to Design a Sustainable Process for Accessible Web Design
Designing an accessible website is more important than ever before. In fact, 71% of people with disabilities leave a website immediately if it’s not accessible. Slow a steady wins the race, and accessible web design is more than just a one-time auditing…
How to Get Started with 3Play Media’s Audio Description
Audio description is an audio track that narrates the relevant visual information in media and assumes the viewer cannot see the onscreen content. It can be compared to a sports broadcaster narrating the visual action of a game over audio. The descriptions…