How Are Organizations Publishing Video and Captions in 2017?
Updated: January 4, 2018
Online video viewing is projected to grow by a fifth in 2017.
In other words, people are spending more time per day watching video thanks to entertainment and video advertising platforms like Netflix, Hulu, YouTube, and Facebook.
Naturally, that means the need for video captions at organizations producing those videos is also increasing. In fact, 74% of respondents from our 2017 State of Captioning multi-industry survey say they foresee their captioning needs increasing over the next year.
So, how are organizations publishing all those videos and captions?
Captioning Live Video vs. Captioning Recorded Video
Most organizations will record and repurpose live video content for later viewing. That’s why nearly 96% of respondents said their organization either deals exclusively with recorded video content or both live events and recorded video.
Just under 1/3 of respondents say their organization does not caption live events. That’s a pretty low figure. But why?
Only certain entities, mostly those in entertainment, are currently, legally and explicitly required to caption live events by the FCC.
At the same time, live captioning is often much more expensive than captioning in post-production. This is especially true when striving for accuracy, which will require a professionally trained stenographer or live captioning vendor. Some live captioning is done with automated speech recognition (ASR) software, but it isn’t as accurate.
Captioning of Recorded Video
Nearly 3/4 of respondents say their organization captions recorded videos.
More videos are captioned in post-production rather than live because the cost is usually much lower, and there are more legal requirements across industries for the captioning of recorded video content.
Use of Integrations
Organizations can save a lot of time and resources by integrating their video player with a captioning vendor.
In other words, the workflow for adding captioning to a video can be entirely automated. For example, once you publish a video you can press a button to order captioning and the captions will post back to the video when they’re ready.
Most of our respondents, about 55%, say their organization chooses to integrate a third-party captioning vendor with their video platform to make the captioning process easier.
Amount of Video Published
You know how organizations are publishing videos, but how much are they publishing?
Organizations in Media and Entertainment can easily produce hundreds of hours of video content each year. Other companies mainly produce videos for marketing purposes and try to keep their video content short and engaging.
Currently, about 57% of organizations produce less than 100 hours of video content annually. As online video continues to grow in use, however, we’re curious to see how this figure changes.
Read the full 2017 State of Captioning report for free via the link below:
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