Top 5 Use Cases for Live Auto Captioning
Updated: May 18, 2020
Many brands and organizations are turning to remote, online videos as a way to engage with their audiences, especially when they aren’t able to connect in person.
For those with busy schedules or in moments of uncertainty, this form of content provides a great deal of flexibility for viewers. As long as you have an internet connection, you can tune in from anywhere in the world like in a public place or in the comfort of your own home.
While the demand for live virtual events continues to increase, organizations are making their videos more accessible with live automatic captions. Live automatic captioning utilizes automated speech recognition (ASR) technology to deliver captions in real-time.
Aside from making live videos more accessible, live auto captions also help with focus, engagement, information retention, and more.
Industries from education to fitness are reaping the benefits of virtual events with live auto captions. In this post, we’ll discuss the top 5 use cases for live auto captioning from different industries.
#1: Online Learning for Universities, Colleges, or K-12 Schools 🍎
For years, colleges and universities have been offering online courses as an option to accommodate students. This has made education more accessible for different types of learners.
With the current climate, K-12 schools are jumping on board and shifting gears to a virtual learning environment as well.
When in-person lectures aren’t available, live classes are the next best thing. It allows students to watch the instructor and ask questions in real-time.
Many universities, colleges, and schools are utilizing live video platforms, like Zoom, to stay connected with students. Platforms like Zoom offer tools such as polls, chat windows, remote annotating, Q&A, and more.
When live lectures include live auto captions, they become more accessible. However, the benefits of live auto captions don’t stop there. They also keep all students engaged, focused, and aid in information retention. Make sure to follow our best practices for live auto caption quality!
A study conducted by the University of South Florida, St. Petersburg (USFSP), found that 42% of students use captions to help them focus. Students expressed that captions helped with their comprehension and understanding of the course content. When captions were turned on, they were able to maintain focus and retain information. Some students even found that when listening to the instructor and reading the captions simultaneously, it helped improve their spelling and vocabulary. This is especially useful for courses with plenty of technical terms like science or mathematics.
#2: Government or Municipal Groups 🏛️
Another industry that’s benefiting from live auto captions is government and municipal groups who are live streaming town halls and board meetings. Since these events can’t be conducted in-person at the moment, governments are conducting virtual events, and live auto captions make them more accessible to all citizens.
The federal government requires governments and municipalities to guarantee equal opportunity for people with disabilities. This means that electronic information, like video and multimedia, needs to be accessible (i.e. live captioned).
Major accessibility laws like the Americans with Disabilities Act (ADA) and The Rehabilitation Act impact government and municipal groups by ensuring that they don’t discriminate against anyone based on disability.
There are about 48 million people in the United States with hearing loss. Without live auto captions, virtual events become inaccessible.
At these town halls and board meetings, a lot of pertinent information is shared like public service announcements that may impact safety and quality of life. It allows governments to have a transparent and immediate dialogue with its citizens. When these events are accessible, all citizens are able to equally receive and understand the necessary information.
#3: Remote Live Corporate Meetings or Webinars 🖥️
When corporate organizations aren’t able to meet for in-person meetings, remote meetings are a great alternative. Many organizations even have employees in different parts of the country or the world. Therefore, virtual meetings keep employees informed and connected to each other. Senior leaders are also able to share updates on business operations, finances, and company news.
About 30% of working professionals have a disability, many of which are invisible disabilities. When virtual meetings are live auto captioned, employers are removing barriers for employees who may have a disability.
Additionally, many corporate organizations host webinars for presentations. These are either used for internal purposes or shared with an external audience interested in learning more about a company’s offerings. These webinars tend to be more educational like a live lecture. Similarly to educational courses, live auto captions help webinars become more engaging for all viewers, even those with disabilities. They also give audience members flexibility in sound-sensitive environments where headphones or access to sound may not be available.
#4: Non-Profit Conferences 🎙️
In-person events are coming to a standstill at the moment, however, it doesn’t mean that they need to be canceled. Organizations are turning to host these conferences online instead – like we did for our annual event, ACCESS.
Oftentimes, team members invest a great deal of time, money, and energy into in-person conferences and all of that hard work shouldn’t go to waste. When physically meeting isn’t available, virtual conferences are just as great!
In order to make your conference more accessible to attendees, live auto captions help tremendously. A study by the University of Iowa found that people retain information better after seeing and hearing it. Conferences typically share a wealth of information from experts in their fields. Merely hearing information isn’t always enough for attendees. Visual information, like in the form of live auto captions, is extremely beneficial as well.
With so much effort put into the success of these events, organizations want their attendees to be focused and to retain the information they’re learning. Additionally, attendees from around the world are attending these conferences, many of which don’t speak English as a first language. Live auto captions help make the information more clear for English learners.
#5: Virtual Fitness Classes 👟
Last, but certainly not least, there has been a growing trend of fitness brands offering alternative online classes for their members. This option is great for people who aren’t always able to accommodate their schedules to visit a physical gym, but who still want to remain active.
Members are loving the flexibility these courses offer, but non-members are loving it too. They’re able to dip their toes into fresh and exciting fitness content from the comfort of their homes.
In order to make their virtual classes more accessible to viewers, many fitness brands are using live auto captions. This has been a great way for all fitness enthusiasts, regardless of ability, to get moving.
Live auto captions help brands reach a wider audience, especially when physical gyms are closed. They also help in sound-sensitive environments. For example, if someone is taking a class in a noisy house or with a sleeping child, they don’t have to worry about sound. Additionally, many people like to listen to their own music when working out. Live auto captions give members the flexibility to workout how and when they want.
Ready to make your live events more accessible? 👇
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