3 Innovative Ways to Approach English Descriptive Audio

by Elisa Edelberg in Industry Trends

3.5% of the world’s population live with vision impairment, making audio description – also referred to as English Descriptive Audio –  an important component to our society’s fast-growing video content. A major barrier to audio description is cost, as traditional methods require…

Read More
August 10, 2018

10 Movies You Should Watch with Audio Description

by Elisa Edelberg in Lighter Side

Visual effects are so critical to cinema and film, that there is an Oscar category dedicated to this art. Not only are these visual effects utterly impressive, they also enhance the video content and provide a great deal of information and context…

Read More
August 6, 2018

Audio Description Formats Explained

by Elisa Edelberg in Video Accessibility

We aren’t joking around when we say that our goal is to make video accessibility easy. Traditionally, publishing audio description has posed a real challenge, as it is not supported by most video players and platforms. To make the publishing of audio…

Read More
July 30, 2018

Described Video vs Audio Description: What’s the Difference?

by Elisa Edelberg in Video Accessibility

Described Video and Audio Description Both Described Video (DV) and Audio Description (AD) consist of an audio track that narrates a program’s visual elements. The description may include information about actions, characters, scene changes, surroundings, costumes, body language, and on-screen text. The purpose of…

Read More
July 25, 2018

How to Add Audio Description to YouTube Videos

by Elisa Edelberg in How-To

More than 500 million hours of videos are watched on YouTube each day. 71% of people with disabilities leave a website immediately if it’s not accessible. You don’t have to be a mathematician to understand these stats and their implication – that…

Read More
July 23, 2018

Budgets Are Growing, but Video Is Growing Faster

by Elisa Edelberg in Uncategorized

By 2019, 80% of the world’s internet traffic will be video. With video growing so rapidly, it’s no surprise that respondents from our 2018 State of Captioning survey reported increased budgets since the previous year. In 2017, 16% of organizations reported an…

Read More
July 18, 2018

3Play Media Is an Approved Vendor for the DECT Grant for Participating CCC Schools

by Elisa Edelberg in Video Accessibility

As both a captioning service provider, and educator in the accessibility industry, we are always striving to better understand captioning trends and needs in order to better alleviate pain points. In our 2018 State of Captioning report, we learned that budget is…

Read More
July 17, 2018

Audio Description for Enterprise

by Elisa Edelberg in Video Accessibility

At 3Play we have big dreams, and want ALL video to be accessible. We know that often times many factors play a role in deciding what videos to make accessible – and to what extent. Although all enterprise video can greatly benefit…

Read More
July 16, 2018

How to Add Captions and Subtitles to Instagram TV

by Elisa Edelberg in Industry Trends

Instagram was among the top three most popular video platforms of 2017. In the same year, online video accounted for 74% of all online traffic. By 2019, 80% of the world’s internet traffic will be video. With more and more video being…

Read More
July 10, 2018

Blindness Is Not All or Nothing

by Elisa Edelberg in Video Accessibility

When people hear the word blind, they often think of someone who cannot see at all.  However, blindness isn’t black and white – there is a huge grey area. 3.5% of the world’s population live with vision impairment – that’s 253 million…

Read More
Updated August 2, 2018

Deep Dive: How Audio Description Benefits Everyone

by Elisa Edelberg in Video Accessibility

Many products and features that we come across daily evolved from products and ideas meant to increase accessibility. Building ramps, which people often use to lug a heavy suitcases or push a stroller, were built with the intention of allowing individuals in…

Read More
June 21, 2018

[INDUSTRY REPORT] The 2018 State of Captioning

by Elisa Edelberg in Industry Trends

Last year we introduced our multi-industry annual report, The State of Captioning. This report is meant to capture a snapshot of how organizations across numerous industries implement and perceive video captioning. Producing this report annually will allow us to document changes in…

Read More
June 19, 2018