Q&A: Can You Get Sued Even If You Are Working Towards Accessibility?

by Sofia Enamorado in Video Accessibility

In 2017, 814 federal lawsuits were brought against inaccessible websites. Ensuring your online website is accessible is more important than ever before. Yet, many organizations are still unsure about how to make their websites accessible or what guidelines they should be following.…

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October 8, 2018

Q&A: How Do You Create a Training Program for Closed Captioning?

by Sofia Enamorado in Video Accessibility

Having a well-developed training program can directly impact the success of your institution’s accessibility initiative. Michigan State University was quick to realize this and decided to develop their own comprehensive training program. The program was bred out of a survey that was…

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September 25, 2018

Are automatic captions WCAG, ADA, or 508 compliant?

by Sofia Enamorado in Video Accessibility

There are several laws in the United States that define compliant captions. The goal of captioning is to provide an equal alternative to the audio so that deaf and hard of hearing individuals can equally enjoy the content. Using automatic captions is…

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September 24, 2018

Do Your State’s Laws Require Section 508 Accessibility Compliance?

by Sofia Enamorado in Video Accessibility

Section 508 of the Rehabilitation Act established regulations for federal entities to accommodate people with disabilities. It covers physical access — such as wheelchair ramps and elevators — and digital access to information and resources. A major part of digital accessibility is…

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September 24, 2018

3 Reasons Why You Need Video Transcription

by Sofia Enamorado in User Engagement

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two. What motivates a video publisher to transcribe their content? Plenty. Here are the top…

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September 20, 2018

WCAG 2.0: The International Standard for Web Accessibility and Inclusive Design

by Sofia Enamorado in Industry Trends

Aside from state and federal web accessibility laws, the most widely adopted and comprehensive technical standards have emerged not from a law, but from the W3C’s Web Content Accessibility Guidelines (WCAG). The WCAG standard is the most detailed, up-to-date guideline for creating…

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Updated October 1, 2018

5 Quick Tips for Your YouTube SEO Strategy

by Sofia Enamorado in Video SEO

YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube…

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August 23, 2018

How Accurate is Your Transcription Service?

by Sofia Enamorado in Industry Trends

Accuracy is often the most important quality to look for when hiring a video transcription service. If you’re going to pay to outsource your transcription, you deserve an accurate transcript. Whether you’re a media broadcaster who needs to meet certain FCC standards…

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August 22, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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August 16, 2018

Everything You Need to Know About CVAA Guidelines and Compliance

by Sofia Enamorado in Video Accessibility

As a response to the proliferation of digital technologies and online video, the CVAA was created to ensure people with disabilities also have equal access. What Is the CVAA? The 21st Century Communications and Video Accessibility Act (CVAA) is designed to ensure…

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August 15, 2018

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in User Engagement

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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August 13, 2018

We Watch So Much Video, So Why Isn’t Video Accessible?

by Sofia Enamorado in Lighter Side

How much time do you spend on your phone, watching TV, or browsing the internet? Be honest. Most of us wake up and immediately check our phones. Then we go to work and spend all day staring at our screens. When we…

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August 9, 2018