3Play Media Is a Recommended YouTube Captioning Vendor
Updated: March 9, 2021
Attention all YouTube Creators! Looking for a simple yet effective way to make your videos more accessible and more engaging? We are thrilled to announce that 3Play Media is now a recommended YouTube captioning vendor for Creators. It’s now easier than ever to get on-the-fly, truly accurate captions at a discount for your YouTube videos.
3Play Media is the leading provider of high-quality closed captions with a guaranteed 99% caption accuracy rate, every time. Our goal is to make video accessibility seamless and straightforward for YouTube Creators and to help you take your videos’ success to the next level (minus the hassle of complicated captioning workflows).
Need a YouTube Captioning Vendor? Here’s How It Works
3Play Media offers a round-trip integration with YouTube, meaning Creators can set up automated workflows for YouTube captions and subtitles.
Here’s how to set it up:
- Start by linking your YouTube channel. You’ll have to head to 3Play Media to authenticate your channel (Note: you’ll only have to do this once.)
- Next, select videos for captioning. A feed of your YouTube videos will show up in 3Play – select the ones you want to be captioned.
- Finally, leave the rest to us! Relax while we automatically post captions directly back to your YouTube videos when they’re complete.
Once you set up your linked account and select videos for captioning, you can monitor the status of your files right from your 3Play Media account.
With 3Play Media as a recommended YouTube captioning vendor, Creators can also gain access to 3Play Media’s top-of-the-line vendor services and features such as pay-as-you-go pricing, audio description and interactive transcript plugins, and multiple guaranteed turnaround options backed by a service level agreement (SLA).
The Benefits of Captioning
High-quality captions for your YouTube videos are now right at your fingertips, but why should you utilize a YouTube captioning vendor or caption your videos in the first place?
Captions can help increase your viewership because they make videos accessible to a broader audience, improve user engagement and experience, and even boost your videos’ SEO in search platform rankings.
Reach a Wider Audience
The number one reason for YouTube captions is to make videos more accessible to people who are deaf or hard of hearing. Globally, there are 466 million people with disabling hearing loss who rely on captions to watch YouTube videos.
On the flip side, 80% of people who use captions are not deaf or hard of hearing – they use captions for reasons beyond accessibility.
Viewers can access YouTube from practically anywhere at any time. However, that doesn’t mean they can enjoy the video’s audio wherever they are. If your viewers can follow along with closed captions in settings where they can’t play audio, they have more opportunities to watch your videos – landing you more views.
Improve User Engagement and Experience
In a space full of video content, you want your YouTube videos to stand out and provide a user experience that engages and wows your audience. Providing closed captions helps to achieve that goal.
Studies show that people recall information better after seeing and hearing it, and captions provide additional visual stimulation to viewers. They also improve the comprehension of dialogue, clarification of terminology, concentration, and engagement overall.
With better comprehension, focus, and information retention, captions work to improve the overall viewing experience.
Boost Your Video SEO
A study by Discovery Digital Networks measured a distinct increase in SEO for YouTube videos with captions, compared to videos without captions. They concluded that Google indexes closed captions uploaded to YouTube videos, which makes them more likely to rank higher in searches for relevant keywords.
The proof is in the pudding – closed captions can have a significant positive impact on video SEO and increase their visibility in YouTube’s search rankings.
Now that 3Play Media is a recommended YouTube captioning vendor for Creators, you can reap the full benefits of captioning your YouTube content.
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