3Play Media’s Top 5 Blog Posts of 2020

December 30, 2020 BY AJ BELTIS
Updated: December 23, 2020

The events of 2020 have caused an impact in every facet of our lives – and closed captioning and video production were no exception. 

Here at 3Play Media, we were on both the cause and effect side of these industrial shifts. Responding to the rising demand for video content and a surge in remote working and education, we launched new and improved products like improved live automatic captioning to support our customers. 

Meanwhile, to help our readers navigate the societal paradigm shift, we got to work on researching and creating blog content on video, captioning, and accessibility best practices.

This year, the 3Play Media Blog hit the following milestones:

  • We shared the words of 47 different industry experts, thought leaders, and blog writers.  
  • We helped our readers pivot with 45 in-depth webinars, guides, and industry reports.
  • We influenced industry discourse with 131 new posts on the 3Play Blog.

As we look to new beginnings in 2021, let’s highlight some of our favorite content from this year. Here are the Top 5 3Play Media Blog Posts from 2020, as well as the key takeaways you should take with you into the new year. 

 

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1. How to Add Captions to YouTube Videos & Force Captions On

Person waiving to a laptop3Play’s #1 blog post of the year is on a topic that has been relevant for years – and will continue to be in the future. 

There are more than one billion hours of YouTube watched every day. It’s the world’s second-largest search engine, meaning the world is flocking to YouTube for how-to tutorials and industry-relevant content there more than Facebook, Bing, Twitter, and every other site besides Google.  

That’s why it’s so important for your videos on YouTube to be properly captioned – and for those captions to be accurate.

For a quick refresher, the main reasons to force closed captions on include:

  • Improving the video experience if the audio quality is poor as a result of interruptive background noise or a muffled audio recording. 
  • Clarifying the speaker’s words if the speaker is hard to understand, due to a thick accent, a quick rate of speech, or complex subject matter.
  • Ensuring the YouTube video is accessible for those who have hearing impairments or anyone who doesn’t fluently speak the language spoken in your video. 

With an increasing amount of content being uploaded and viewed on YouTube – and more companies incentivized to embed video content on their websites – reviewing this post will prepare its readers for optimizing YouTube content for all the aforementioned reasons.  

 Read the Full Blog Post Here ➡️ 

2. How Many People Use Subtitles? Not Just the Deaf or Hard of Hearing

 SwirlOne fact about captioning that still baffles many is how frequently they are used – not by those with a hearing impairment, but by those without one. 

In this blog post, we uncover the reasons why 80% of closed captioning users are not deaf or hard of hearing, according to Ofcom – specifically, the following:

  • Viewers whose first language is not English rely on captions for English-language video content.
  • Closed captioning clarifies words that are spoken quickly, in a muffled voice, and/or with heavy accent.
  • Captions allow video to be watched in sound-sensitive environments, like libraries, offices, or public transit. 

For more of these common reasons – and ideas on different groups of viewers that benefit from video captions – check out the full article below.

 Read the Full Blog Post Here ➡️ 

3. The Difference Between CEA-608 (Line 21) Captions and CEA-708 Captions

Did you know there’s more than one kind of caption for broadcast television?

With the transition to digital television from analog in 2009, CEA-708 captions have replaced CEA-608 captions to become the FCC standard. 

But…what exactly does that mean, and what are the implications for video airing on television?

This article explains the key details of and differences between CEA-608 and CEA-708 captions, specifically in the realms of:

  • Appearance.
  • Transmission.
  • Language.
  • Position. 

Decorative dotsThe post also simplifies the distinctions with a side-by-side comparison chart for these two caption types – so you can clear up any broadcasting captioning confusion you may have. 

 Read the Full Blog Post Here ➡️ 

4. TikTok Accessibility: Best Practices for Creators

TikTok logo with cc buttonTikTok – the fastest-growing social media platform – currently brings in an estimated 800 million worldwide monthly active users with its user-generated, short-form video content. 

This sizable audience has been enticing for businesses and content teams to create TikTok videos in order to see if they can grow an engaged audience. However, as this article points out, there’s plenty to consider when it comes to accessibility best practices on the app. 

The blog post notes that – unfortunately – TikTok’s design is “not conducive to an accessible experience.” Thankfully, however, there are still some steps TikTik video creators can take today to make content accessible where possible. These best practices include:

  • Adding captions to your TikTok videos by adding in text of what is said at corresponding timestamps. 
  • Making the video’s format and design accessible by adhering to color contrast best practices, selecting a readable font size and style, and ensuring text is placed in a readable spot in the video.
  • Including video and audio descriptions of the content in the video description box.

TikTok remains a controversial yet popular social media app. As it inevitably becomes accessible to more individuals, you’ll want to make sure your content meets today’s basic accessibility principles to ensure as positive an experience as possible for as many viewers as you can.

 Read the Full Blog Post Here ➡️ 

5. How to Optimize Student Engagement in Virtual Learning Environments

Woman shows a growth chart for video performance metrics.The virtual classroom saw its largest attendance in 2020, leaving parents, students, and teachers concerned about classroom engagement over Zoom and with pre-recorded videos. To streamline the transition and enhance the experience, we used this article to outline ways to maximize online learning in the wake of COVID-19. 

This post reviews the many challenges and benefits of a virtual learning environment before providing tips for ensuring students learn and retain important information. Between diversifying learning materials, hosting live lectures, and utilizing online learning tools, instructors will walk away with concrete ideas for a better virtual education experience. 

 Read the Full Blog Post Here ➡️ 

That’s a Wrap for 2020! 

To keep track of video, captioning, and accessibility best practices in 2021, make sure you visit and subscribe to the 3Play Media Blog, and learn more about how our captioning, subtitling, and transcription can support your organization’s video efforts in the new year. 

To stay up-to-date with all of our blogs in 2021, subscribe to the blog digest below! ⬇️



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