Captioning Prioritization, Centralization, and Department Responsibility

Updated: June 3, 2019


The way video captioning works across organizations is sort of like how some families divide grocery duties. Who’s responsible for shopping, unpacking the bags, and cooking? Which items get attention first?

At some organizations, one department basically handles all captioning responsibilities. At other organizations, multiple departments share captioning duties like how multiple family members sometimes share shopping, unpacking, and cooking responsibilities.

In terms of prioritizing videos for captioning, many organizations caption all their content or as much as their budget allows. Other organizations caption videos by request because they deserve urgent attention, sort of like how you would put the cold food in the fridge before dealing with anything else you have to unpack.

We pulled survey data from our 2017 State of Captioning report to show how organizations everywhere organize their captioning processes.

Bar graph showing which departments are responsible for captioning across organizations. In descending order: 322 responses for Instructional Technology/Design; 292 for Disability Services or Compliance Office; 286 for Video Production; 160 for IT Department; 134 for Office of Distance Learning; 99 for Marketing; 54 for Operations; 9 for C Level.

The above graph represents responses from individuals who know which departments are responsible for captioning at their organization. Some chose only one and some chose multiple.

Nearly 2/3 of survey respondents came from higher education, so that’s probably why the Instructional Technology/Design, Disability Services, and Compliance Office departments options received the most responses.

Column chart showing which of their video content organizations caption. 35.9% of respondents caption all of their video content; 29.88% caption by request only; 16.99% caption as much as they can afford; 10.84% caption as much as the law requires; 6.93% caption their most popular content.

More than 1/3 of organizations caption all of their video content while slightly less than 1/3 only caption videos when people ask.

For other organizations, video captioning is done up to the point of budgeting constraints, legal requirements, or is just limited to select popular content.

Column chart showing whether organizations have a centralized process for captioning. 42% of organizations do; 19.09% are developing one now; 18.5% have it on their roadmap; 20.41% have no centralized process.

Over 61% of organizations have a centralized process for captioning or are in the process of developing one now.

Centralized captioning means all content goes through the same procedure when getting captioned. This can be a very efficient, cost-effective, and thorough solution to complying with captioning requirements.

Captioning centralization is an especially popular topic in the higher education space. Schools are under a lot of pressure to caption their video content because of increased legal action and student accommodation requests.

Read the full 2017 State of Captioning report for free via the link below:

2017 State of Captioning: Keep up to date with the latest trends in video captioning. Download the free report here.

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