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3 Secrets to Creating Better Video

by Elisa Lewis in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated March 13, 2024

What Makes Your Video Rank in Search Results on YouTube?

by Elisa Lewis in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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Updated May 1, 2020

The Benefits of Captioning On-Demand Fitness Video

by Elisa Lewis in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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Updated May 1, 2020

YouTube Offers Crowdsourced Video Subtitling Tools

by Jaclyn Lazzari in Video Accessibility

Back in April 2015, we reported on YouTube’s plans to release community contributed closed captions, subtitles, and translations. At the time, the feature was in beta testing with a handful of channels. Now, YouTube has launched the service for all channels. YouTube’s…

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Updated August 30, 2023

3 Reasons Captions Increase YouTube Views

by Jaclyn Lazzari in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

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Updated June 8, 2020

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Elisa Lewis in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated March 13, 2024

How to Improve Video SEO and UX with Accessibility

by Jaclyn Lazzari in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated February 2, 2021

How to Reach A Global Audience

by 3mediaweb in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated August 25, 2023

7 Ways Captions and Transcripts Improve Video SEO

by Elisa Lewis in Video SEO

Looking to gain an edge in video SEO? Video SEO is an extension of SEO. It marries the vibrant medium of online video with the on-page textual elements in order to maximize video discoverability and viewership. A study from Cisco predicts that by…

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Updated March 13, 2024

Wish You Could Search Within a Video? Use an Interactive Transcript

by Elisa Lewis in Video Accessibility

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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Updated March 13, 2024

[Infographic] Ultimate Guide to Video Engagement

by Elisa Lewis in Video SEO

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated August 25, 2023

Transcript Formats Explained

by Jaclyn Lazzari in Video Accessibility

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated December 23, 2019