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YouTube SEO Q&A with Tim Schmoyer

by Emily Griffin in Video SEO

Tim Schmoyer, certified YouTube expert, dispels myths and dispenses wisdom about YouTube SEO best practices. Enjoy excerpts from the Q&A section of our webinar “Video SEO Deep Dive: How to Get Your Videos to Rank,” or watch that the full recording here.…

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Updated June 3, 2019
Are Automatically Generated Captions and Transcripts Detrimental to Video SEO?

Are Automatically Generated Captions and Transcripts Detrimental to Video SEO?

by Lily Bond in Video SEO

When you upload a video to YouTube, you’ve probably noticed by now that it automatically adds what they call “YouTube automatic captions” to your video. There’s a reason why Google and YouTube don’t index these captions: namely, because the accuracy level is…

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Updated June 3, 2019
The ROI of Transcription and Captioning: Interview with Tim Schmoyer

The ROI of Transcription and Captioning: Interview with Tim Schmoyer

by Lily Bond in Video SEO

At the ReelSummit conference in San Francisco in July, Lily Bond, the content marketing manager at 3Play Media, talked with Tim Schmoyer of ReelSEO about the ROI (Return on Investment) of transcription and captioning. Based on studies with Discovery Digital Networks and…

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Updated June 3, 2019
How to Extract Intelligent Keywords from a Video Transcript to Boost SEO

How to Extract Intelligent Keywords from a Video Transcript to Boost SEO

by Andrew Schwartz in Video SEO

There are several known ways to use a video transcript to increase SEO. In past blog posts we discussed how to maximize the impact of a transcript on a web page and how to use an interactive transcript to improve video engagement…

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Updated June 3, 2019
Video SEO: Using Transcripts for Online Video Excellence [VIDEO Part I]

Video SEO: Using Transcripts for Online Video Excellence [VIDEO Part I]

by Shannon K. Murphy in User Engagement

Recently, 3Play Media Content Marketing Manager, Shannon Murphy sat down with the Web Video Marketing Council (WVMC), an organization responsible for supplying news and research about a range of online video topics and technologies. Marketing and multimedia professionals often look to the…

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Updated June 3, 2019
Video SEO: Why You Should Create a Video Transcript Publishing Calendar

Video SEO: Why You Should Create a Video Transcript Publishing Calendar

by Shannon K. Murphy in Video SEO

Over the past several months we have published numerous blog articles on video SEO and how to use transcripts and captions to get the most from your video content. We have reviewed how to best publish short-form video transcripts and long-form video…

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Updated June 3, 2019
Why SEO is Important for Subscription & Paywall Sites and How Transcripts & Captions Can Help Monetize

Why SEO is Important for Subscription & Paywall Sites and How Transcripts & Captions Can Help Monetize

by Shannon K. Murphy in Video SEO

In last week’s video SEO blog post, we discussed SEO strategies for video publishers whose goal is to maximize viewership. These strategies position your video and transcripts for the greatest exposure to search engines, expanding brand presence and customer base. But what…

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Updated June 3, 2019
Video SEO Series: Best Practices for Linking to Your Video Transcript

Video SEO Series: Best Practices for Linking to Your Video Transcript

by Shannon K. Murphy in Video SEO

Whether you’re brand new or experienced in video SEO, you understand the importance of links. Off-page SEO consists of the number and authority of inbound links that point to your site. Video plays a huge part in linking strategy, because it is…

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Updated June 3, 2019

Video SEO Series: On-Page SEO Basics & Your Video Keyword Strategy

by Shannon K. Murphy in Video SEO

TV producers know that to engage an audience they need a great story or useful information. Web video is no different. The fight for SEO dominance is being won through Google’s concept of unique value, but video SEO is even more important…

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Updated March 30, 2021