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Developing an In-House Captioning Workflow: Strategies, Timelines, and Economic Analysis

Developing an In-House Captioning Workflow: Strategies, Timelines, and Economic Analysis

by Lily Bond in Video Accessibility

In a webinar held on December 11, Korey Singleton, the Assistive Technology Initiative Manager at George Mason University, discussed how to build an in-house captioning workflow. Not only did he walk through George Mason University’s captioning process, evolution, struggles, and successes; he…

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Updated June 3, 2019
Are Automatically Generated Captions and Transcripts Detrimental to Video SEO?

Are Automatically Generated Captions and Transcripts Detrimental to Video SEO?

by Lily Bond in Video SEO

When you upload a video to YouTube, you’ve probably noticed by now that it automatically adds what they call “YouTube automatic captions” to your video. There’s a reason why Google and YouTube don’t index these captions: namely, because the accuracy level is…

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Updated June 3, 2019
FCC Requirements for Closed Captioning of Spanish and Bilingual English/Spanish Video Programming

FCC Requirements for Closed Captioning of Spanish and Bilingual English/Spanish Video Programming

by Lily Bond in Industry Trends

We’ve talked a lot about the FCC’s rules and regulations for closed captioning of broadcast television and IP-delivered video content. With the proliferation of Spanish and bilingual English/Spanish video content, we thought that we would address the FCC’s mandates for closed captioning…

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Updated June 3, 2019

What Language Will My YouTube Captions Display In?

by Sofia Enamorado in User Engagement

If you’ve added multilingual subtitles on YouTube, you’re probably hoping that your viewer’s preferred language will automatically display when they watch your video. But is that what actually happens, or do viewers have to toggle the CC button to select their preferred…

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Updated March 9, 2021

Jeroen Wijering Addresses Interactive Transcripts as One of the Top 3 Innovations in Online Video

by Lily Bond in Industry Trends

At the ReelSummit conference in July, Jeroen Wijering, founder of JW Player, gave a keynote address in which he discussed what he believes to be the top 3 new innovations in online video technology. These three innovations are adaptive streaming, hot spots…

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Updated June 3, 2019

How to Add Closed Captions or Subtitles to Facebook Videos: New Feature

by Lily Bond in How-To

If you’re a Facebook user, you’re probably familiar with the video features they’ve been adding. Most notably, you’re probably familiar with Facebook’s auto-play feature, in which video starts playing automatically when it scrolls onto your screen. However, when the video plays, it…

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Updated June 3, 2019
Roll-Up vs. Pop-On Captions: What’s the Difference?

Roll-Up vs. Pop-On Captions: What’s the Difference?

by Lily Bond in How-To

Roll-up and pop-on captions are the two main styles of line 21 closed captions. Even if you don’t know the difference by name, you’ve most likely seen examples of these two styles many times before. Here’s a run-down of the differences, and…

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Updated June 3, 2019
The ROI of Transcription and Captioning: Interview with Tim Schmoyer

The ROI of Transcription and Captioning: Interview with Tim Schmoyer

by Lily Bond in Video SEO

At the ReelSummit conference in San Francisco in July, Lily Bond, the content marketing manager at 3Play Media, talked with Tim Schmoyer of ReelSEO about the ROI (Return on Investment) of transcription and captioning. Based on studies with Discovery Digital Networks and…

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Updated June 3, 2019

How to Filter YouTube for Videos with Closed Captions

by Sofia Enamorado in Video Accessibility

There are many reasons that you might want to filter your YouTube search to show only videos that have closed captions. Maybe you are deaf or hard of hearing and need captions for accessibility purposes; maybe you’re in a sound sensitive environment…

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Updated June 3, 2019

How to Upload Captions or Subtitle Files to Your YouTube Videos

by Sofia Enamorado in Video Accessibility

Your first step to adding captions to your YouTube videos, of course, is creating captions. YouTube has lots of suggestions for DIY captioning tools, as well as captioning services that will generate a caption file for you. Either way, once you’ve completed…

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Updated March 9, 2021

How to Add Closed Captioning to YouTube Videos by Creating Transcripts

by Sofia Enamorado in Video Accessibility

If you want to add captions to your YouTube videos (and you want to do it yourself rather than outsourcing), all you really need is time. It takes approximately 5-10 times the duration of your video to type out the spoken content.…

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Updated June 3, 2019
Closed Caption and Subtitle Formats for the Digital Distribution of TV and Film

Closed Caption and Subtitle Formats for the Digital Distribution of TV and Film

by Lily Bond in Events

In April, we held a webinar with Netflix and the Entertainment Merchants Association on the best practices for captioning the digital distribution of TV and film. Sean Bersell, the VP of Public Affairs at the Entertainment Merchants Association, and Dae Kim, Video…

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Updated June 3, 2019

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