The 5-Minute Guide to Captioning the 3Play Way

July 26, 2019 BY JACLYN LEDUC
Updated: July 25, 2019

If you’re curious to learn what captioning the 3Play way really means, then you’ve come to the right place. In this guide, you’ll discover more about who we are and why we care about video accessibility.

Wondering what we bring to the table?

You’ll receive insight on our tried-and-true captioning process, which yields 99% accurate captions. Don’t forget the many features you’d have access to as a customer.

Now, without further ado, it’s time you discover what it’s like to caption the 3Play way.

Who is 3Play?

We are a captioning, transcription, subtitling, and audio description company focused on video accessibility. We provide these services to over 2,500 customers across industries like education, media and entertainment, eCommerce, and more.

Why Should You Caption?

There are many reasons why you should make your videos accessible.


There are over 48 million Americans who are deaf or hard of hearing, and captions give these individuals access to videos.

Legal Compliance

There are several accessibility laws which require organizations to caption their videos such as the Americans with Disabilities Act and the Rehabilitation Act.


Research shows that comprehension is improved by captions. For instance, captions are particularly useful for people who speak English as a second language.

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Captions allow viewers to watch videos in sound-sensitive environments such as an area that’s too noisy like public transportation. Viewers may find captions handy for quiet places as well, such as libraries.

Video Search and SEO

Captions bring a textual element to the video and improve search engine rankings for videos. For this reason, captions are great for marketing-oriented content and for getting more eyes on your content.


Language translations allow you to reach larger audiences with your content. The first step in creating video translations is to create a caption file.

Derivative Content

Captions are a great starting point for creating other content such as blogs, study guides, and infographics. You’ll squeeze more from your content and provide higher value to your audience.

Our Goal

Our goal is to make captioning easy for all our customers so that they can be successful in their approach to video accessibility.

We accomplish this goal in part by providing an easy-to-use online Account System, multiple turnaround options that fit your needs, automated captioning workflows, and many tools to enhance your videos and make them interactive.

Most importantly, though, we’re here to help when you need us. You’ll have 24/7 access to our robust support documentation library. Also, customers on our Pro or Enterprise plan have access to our dedicated support team.



Our Process

Our captioning process is tested and trusted. You can always rely on our 99% accuracy guarantee, and it’s all thanks to our captioning process.

We start by using automatic speech recognition (ASR) technology to create what is called automatic captions. The ASR doesn’t stand alone, though. In the next steps, we conduct cleanup and quality review to ensure accuracy.

In the next step, our team of certified transcript editors clean up the ASR-generated captions and correct any mistakes. They also insert speaker tags, non-speech elements, and other elements which ASR technology is not able to do at this time.

The final step is quality assurance, and it’s also conducted by a human. One of our quality assurance managers reviews the final transcript file to ensure that it meets at least a 99% accuracy rate before delivering the final product to you.

3Play Account System Features

Once you’re a 3Play customer, you’ll have access to our user-friendly Account System which provides many valuable features.

Flexible Upload Options

You have the option to upload files directly from your computer or to link the video platform that hosts your content directly to our Account System.

Multiple Turnaround Options

Every customer has the option to choose which turnaround option works best for them. We have many turnaround times to choose from starting at as little as two hours for those fast-moving projects.

Roundtrip Integrations

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We offer multiple roundtrip integrations with video platforms such as Wistia, Vimeo, and YouTube to simplify the upload process. This feature also gives you the option to automatically post captions back to your videos from the 3Play Account System once the caption file is complete.

Transcript Alignment

Content that is scripted ahead of time can be uploaded and time-synced with your media files. This can be done a reduced rate with same-day turnaround. Using our transcript alignment service still gives you access to the same products and services that come with our standard transcription and captioning services.

Output formats

We offer 60-plus caption formats compatible with virtually every media player out there. This makes it possible for you to post on multiple platforms and have access to any file format that you need and comes at no additional cost.

Caption Placement

Our caption placement feature is helpful for files that use lower-third graphics, or graphics on the bottom of the screen that depict speaker labels or headlines.

Caption placement moves the captions to the upper third of the screen so that they don’t cover up any information on the display. The caption frames automatically move back down once the graphic disappears.

Audio Description

We also offer an audio description service that makes content accessible to those who are blind or low vision.

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Here’s how it works:

Our team of professional audio describers watch the content and use the existing caption file as a roadmap to determine the key visual elements. These descriptions can be inserted into the natural pauses of the audio, and the video won’t be disrupted. This is called standard audio description.

If there isn’t enough space in the natural pauses, there’s the option for extended audio description which automatically pauses the video while the description plays. The video then automatically resumes once the description ends.

Audio descriptions can be embedded into an MP4 video file and downloaded as a separate asset or hosted online using the 3Play plugin.

Playlist Search

Our playlist search feature compiles videos into a single library. It allows viewers to search across all video content for keywords using the video search functionality. This feature is shown to increase engagement and time spent on web pages.

Watch the “Captioning the 3Play Way” webinar to get more insight:

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