Strategies for Transitioning to Accessible Remote Learning

by Jaclyn Leduc in Company + Culture

3Play Media’s second virtual event, ACCESS at Home, focused on providing the necessary tools and knowledge to thrive in a virtual environment. Dawn Hunziker and Barbie Lopez, the IT accessibility team for the University of Arizona, joined us for ACCESS at Home…

Read More
September 23, 2020

Quick Guide to Real Estate Video Accessibility

by Jaclyn Leduc in Video Accessibility

Are you a real estate agent, broker, property manager, or someone in the real estate industry? You likely already know that websites are a valuable marketing tool and that real estate video content is an effective way to create an immersive and…

Read More
August 28, 2020

4 Reasons Why Video Captioning Prioritization Has Changed

by Aj Beltis in Industry Trends

As online video consumption continues to expand – with the average person projected to watch 90+ minutes of video content online daily in 2020 – there’s one element of video distribution that cannot be ignored: captioning.  Captions have become a helpful tool…

Read More
Updated August 19, 2020

Closed Captions Required for Movie Trailers

by Jaclyn Leduc in Video Accessibility

Movie trailers with captions help provide access for people with disabilities, particularly those who are deaf or hard of hearing. In addition to accessibility, movie trailers with captions are more likely to catch the viewer’s attention and keep them engaged. Though the…

Read More
August 12, 2020

How 3Play Media Utilizes AI Technology for Captioning

by Sofia Enamorado in Video Accessibility

Artificial intelligence (AI technology) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks. At 3Play, AI technology plays an integral part in improving the efficiency and accuracy of the captioning process. Our 3-step process…

Read More
Updated August 8, 2020

Captions Increase Viewership for Facebook Video Ads by 12%

by Samantha Sauld in User Engagement

In reaction to an internal study on user behavior, Facebook made updates to its video ad features. Facebook video ads auto-play without sound and with closed captions forced on. Plus, Facebook can add automatically generated captions to videos that don’t have captions…

Read More
July 28, 2020

Captioning Prioritization Tips for Your Video Content

by Jaclyn Leduc in Industry Trends

Effective captioning prioritization is about strategically approaching the process of captioning. In an ideal scenario, a captioning strategy would aim to caption all video content. However, for organizations with sizable video libraries or a regular stream of new video content, captioning prioritization…

Read More
July 24, 2020

Human Potential at Work Podcast Wrap-Up with Debra Ruh and Lily Bond

by Samantha Sauld in Video Accessibility

Human Potential at Work (HPAW) is a digital podcast hosted by Debra Ruh, an author, advocate, and CEO of Ruh Global Communications. HPAW focuses on how to bring out the potential in all people, including those with disabilities. Every episode shares new…

Read More
Updated September 10, 2020

Podcast Company, Gimlet Media, Sued for Lack of Accessibility

by Elisa Edelberg in Industry Trends

A class-action lawsuit was filed against Gimlet Media (a podcast division inside of Spotify) for lack of accessibility for the deaf and hard-of-hearing. The plaintiff, Kahlimah Jones, argues that Gimlet Media violates the Americans with Disabilities Act (ADA) for failing to provide…

Read More
July 15, 2020

How to Create Accessible Cooking Videos

by Jaclyn Leduc in Video Accessibility

Cooking videos are a cook’s best friend and a great way for content creators to showcase the culinary arts. Whether you’re a food newbie or a cuisine connoisseur, there’s always something new to learn. Want to sharpen your knife skills? There’s a…

Read More
July 2, 2020

Boost the Impact of Online Publishing Video with Captions

by Jaclyn Leduc in Uncategorized

With the addition of captions, online publishing video can make a greater impact on your audience. Besides making videos more accessible to those with disabilities, captions expand your reach to a wider audience, create a better user experience, and increase viewership and…

Read More
June 26, 2020

Captions for Sports Events

by Sofia Enamorado in Video Accessibility

Many people love watching sports, which is why captions for sports events are critical to making sports content accessible to all. Sports shape our conversations, cultures, and even friend groups. Everywhere you go, you are bound to see a fan sporting a…

Read More
Updated August 26, 2020