Inclusive Design Needs Company Buy-In

by Elisa Edelberg in Video Accessibility

The African proverb “it takes a village” originally refers to raising a child, and how it truly takes a team of people to teach a child everything they need to know in life. If you’ve ever worked to implement accessibility or inclusive…

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Updated July 1, 2019

Internet Trends & What they Mean for Accessibility

by Sofia Enamorado in Video Accessibility

We live in the age of internet domination. 51% of the world’s population are internet users (a number that is more slowly climbing up than previous years as most of the people who are likely to be online are, well, already online).…

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Updated July 15, 2019

How Do Organizations with $0 Captioning Budgets Caption Their Content?

by Sofia Enamorado in Video Accessibility

What do you do when you are required to caption your content but have a $0 captioning budget? 29% of organizations report having a $0 budget, yet 26% of these organizations are captioning all their content. How is this possible? 🤷 Using…

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Updated September 18, 2019

Captioning for Corporate Event Videos

by Jaclyn Leduc in Industry Trends

Corporate event videos can be used for anything from webinars to online meetings to conferences. However, many of these videos don’t have captions. This is detrimental because uncaptioned videos are not accessible to the many people around the world who are deaf…

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Updated June 3, 2019

YouTube Copyright Rules: Can You Caption Public YouTube Videos?

by Jaclyn Leduc in Video Accessibility

YouTube is a treasure trove of information, entertainment, and educational video. One of the challenges of using YouTube for education is that most public videos lack accurate closed captions, which are required for accessibility compliance. If you want to add captions to…

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Updated July 9, 2019

Artificial Intelligence Is Good, but Is It Good Enough for Captions?

by Elisa Edelberg in Industry Trends

“Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks.” In other words, rather than programming machines with a single rule for output, they are taught to recognize patterns and then utilize…

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Updated August 28, 2019

Automatic Captions: Are They Helping or Hindering Students?

by Jaclyn Leduc in Video Accessibility

In the 2019 State of Captioning report, 37% of respondents indicated that they use automatic captions for educational videos. At the same time, 50% said that they’re aware automatic captions don’t fulfill the legal requirements. These findings seem to conflict, so I…

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Updated June 11, 2019

2015 Harvard Accessibility Lawsuit Will Move Forward in Federal Court

by Elisa Edelberg in Industry Trends

On February 5, 2015, the National Association of the Deaf (NAD) filed a class-action lawsuit against Massachusetts Institute of Technology (MIT) and Harvard University. Harvard was accused of violating both the Americans with Disabilities Act (ADA) and Section 504 of the Rehabilitation…

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Updated June 3, 2019

Online Video Trends: Captioning Needs Expected to Increase

by Elisa Edelberg in Industry Trends

At the end of the year, we issue a survey through social media and email and produce a report on the current year’s trends in captioning across many industries. One of the areas we look at is how captioning needs and expectations…

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Updated June 24, 2019

How to Publish and Customize an Interactive Transcript to Make Your Videos Searchable

by Sofia Enamorado in How-To

Want to make your videos searchable, interactive, and SEO-friendly? Then the interactive transcript is the perfect tool for you! In this article you will learn how to publish interactive transcripts and customize them with 3Play Media. What is the interactive transcript? If…

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Updated July 2, 2019

Captioning Accuracy: How to Measure Error Rates

by Elisa Edelberg in Industry Trends

We use automated speech recognition (ASR) software to make many of our daily tasks easier. Maybe your morning routine starts with asking Alexa the weather forecast for the day, or maybe you have Siri transcribe an email or text message for you…

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Updated June 7, 2019

5 Reasons Why You Should Caption Your eCommerce Videos

by Jaclyn Leduc in Industry Trends

Consumers love videos, and, to give the people what they want, many brands in the eCommerce industry have jumped aboard the video marketing train. However, there’s still a ways to go in terms of making that video accessible. Will your eCommerce company…

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Updated September 20, 2019