8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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Updated July 3, 2019

Reframing Universal Design for Learning

by Jaclyn Leduc in Video Accessibility

In the webinar, Universal Design for Learning: The Hidden Chapters, author Thomas Tobin expands on his book, Reach Everyone, Teach Everyone: Universal Design for Learning in Higher Education. In the book, Thomas and co-author, Kirsten Behling, discuss how inclusive design is being…

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Updated June 18, 2019

The Difference Between YouTube’s Automatic Captions, DIY Captions, and 3Play Media Captions

by Jaclyn Leduc in Video Accessibility

Investing the time (and potentially money) into captioning your YouTube videos is well worth it. If you don’t believe us, just check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views after adding captions. Closed…

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Updated June 12, 2019

Why 3Play is Better at the Interactive Transcript

by Sofia Enamorado in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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Updated June 19, 2019

Captioning Trends Make a Comeback Thanks to Gen Z

by Jaclyn Leduc in Video Accessibility

Generation Z: the newest generation to hit the spotlight. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. The question at hand today is, “How is…

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Updated June 12, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Samantha Sauld in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated May 1, 2020

How Video Accessibility Improves UX and SEO

by Jaclyn Leduc in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated June 12, 2019

How to Reach A Global Audience

by Sofia Enamorado in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated June 11, 2019

3 Reasons to Caption Your YouTube Videos

by Sofia Enamorado in Video Accessibility

72 hours of video are uploaded to YouTube every minute. Video creators love YouTube because of its popularity, ease-of-use, and advanced toolset. The price is right for tapped budgets and very few video platforms can compete with YouTube’s massive audience. The flipside…

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Updated June 3, 2019

Q&A: Captioning on Instagram

by Sofia Enamorado in Video Accessibility

We sat down with @TheInstagramExpert, Sue B. Zimmerman, to talk all about captioning on Instagram. Multiple studies have shown how captioning videos can lead to greater engagement, brand recall, and behavioral intent. On Instagram, captioning videos can help you stand out amongst…

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Updated June 3, 2019

How to Add + Edit Facebook Automatic Captions to Video Ads

by Samantha Sauld in Video Accessibility

With the use of captivating visuals and a compelling story, Facebook video ads are a great way to convey important information to consumers. According to an advertising study conducted by Facebook, people watch an astounding 100 million hours of video on the…

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Updated May 1, 2020

Wish You Could Search Within a Video? Use an Interactive Transcript

by Samantha Sauld in Video Accessibility

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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Updated February 28, 2020