[Infographic] Ultimate Guide to Video Engagement

by Samantha Sauld in Video SEO

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated January 24, 2020

Video SEO Tools We Can’t Live Without

by Jaclyn Leduc in Video SEO

If your video marketing strategy goal is to make sure your video content gets seen, boosting SEO should be a priority. There are three main aspects that matter most to search engines: user experience (UX), keywords, and metadata. Optimizing all three of…

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Updated February 18, 2020

3 Reasons Why You Need Video Transcription

by Sofia Enamorado in Video Accessibility

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two. What motivates a video publisher to transcribe their content? Plenty. Here are the top…

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Updated April 10, 2020

Transcript Formats Explained

by Jaclyn Leduc in Video Accessibility

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated December 23, 2019

Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in Video SEO

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

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Updated February 18, 2020

What Is Video SEO?

by Jaclyn Leduc in Video Accessibility

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated February 18, 2020

What Is Transcription?

by Jaclyn Leduc in Video Accessibility

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated June 7, 2019

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in Video Accessibility

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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Updated December 16, 2019

Lessons We’ve Learned From Past ACCESS Speakers

by Sofia Enamorado in User Engagement

We are headed to Washington DC on October 2nd for ACCESS DC. At ACCESS, we dive deep into everything you need to know about video accessibility. Every year, we visit a new city and bring together accessibility professionals and advocates to discuss…

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Updated June 3, 2019

Documenting Accessibility Requirements for Designers

by Sofia Enamorado in User Engagement

There’s a problem in the design world with regards to accessibility. Accessibility requirements are often not documented clearly, consistently, or in a way for professionals to easily follow and implement. Luckily, there is a solution: Create standard documentation methods that express accessibility…

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Updated July 25, 2019

Social Video and the Changing Trends in Video Accessibility

by Sofia Enamorado in Video Accessibility

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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Updated December 9, 2019

Q&A: How Do You Implement Accessibility into Design?

by Sofia Enamorado in Video Accessibility

In the webinar, Toolkit for Digital Accessibility, Jack Nicolai, Accessibility Product Manager at Adobe, shared tools, techniques, and best practices to integrate accessibility requirements into product design. Below is an excerpt from the Q&A portion of the presentation. Implementing accessibility into the…

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Updated June 3, 2019