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How to Convince Your Clients to Caption Videos

by Sofia Enamorado in User Engagement

  Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the…

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February 22, 2018
pattern of computer equipment including a laptop, mouse, headphones and keyboard keys

What Publishing Houses Should Know About Video Production

by Sofia Enamorado in Video Accessibility

It’s no secret that video is a powerful tool to connect with people across the globe. Its engaging nature allows for easier dissemination of information. Today, organizations are asking themselves, “How can we incorporate video into our communication streams?” But producing video…

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February 20, 2018
Vector cute cartoon eyes hold eyeglasses.

The Growing Population with Vision Loss

by Elisa Edelberg in Video Accessibility

It is estimated that Americans are exposed to over 4,000 advertisements each day, and most of these ads are increasingly visual. In 2017, 37% of marketers said visual marketing was the most important form of content for their business. Statistics show that…

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February 20, 2018
pattern of bar graphs and magnifying glasses drawn

What the Stats Say About Accessibility

by Sofia Enamorado in Video Accessibility

We’ve created a stats page that tells the story of accessibility and online video. It’s a compilation of the current state of hearing and vision loss, and the growth of online video. The Stats Don’t Lie When it comes to accessibility and…

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February 15, 2018
a sticker on a car window. Text: Not all disabilities are visible

If You Build It (For Everyone), They Will Come

by Patrick Loftus in Video Accessibility

The internet is basically the world’s largest mall… with no parking lot. 56% of people around the world shop at Amazon.com alone. It’s also the world’s largest movie theater. In 2017, the online video market was projected to hit $13.6 billion, surpassing…

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Updated February 15, 2018
Hand drawn sketch illustrations of college student and laptop and computer

Study Highlights: Implementation of and Solutions for Closed Captioning in US Institutions of Higher Education

by Elisa Edelberg in Industry Trends

Most colleges and universities in the US are legally required to provide closed captioning on many of their videos. Despite the laws, many institutions of higher education struggle to implement closed captioning practices. The national research study, Implementation of and Solutions for…

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February 13, 2018
Video player drawn with cc and ad icons

[Downloadable] Video Accessibility Checklist

by Sofia Enamorado in Video Accessibility

Accessible video includes captions, transcripts, audio descriptions, and an accessible media player that supports these features. Unfortunately, many video players fail to meet the essential elements of an accessible video player. Many don’t support audio descriptions or transcripts and are polluted with…

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February 12, 2018
5 Video Bloggers Doing Captioning Right

5 Video Bloggers Doing Captioning Right

by Elisa Edelberg in Lighter Side

With online video taking on such a huge role in our lives and our culture, video blogging (vlogging) has become an increasing trend. No matter what you “vlog” about, there’s one thing all vlogs should have in common – closed captions. Although…

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February 12, 2018
a blind person's hands using a digital braille keyboard

Social Video: Why Aren’t We Making It Accessible to Blind People?

by Patrick Loftus in Video Accessibility

Social media platforms still have a long way to go as far as accessibility is concerned. Facebook is the only social network that even allows closed captions (Twitter and Instagram require open captions), and that still doesn’t guarantee publishers will add them…

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February 9, 2018
mona lisa in multicolours, we see only the top of her head and eyes

5 Museums Doing Captioning Right

by Sofia Enamorado in Lighter Side

Museums are magical places. Sure, as a kid, going to an art museum was probably the dullest thing in the world, but as an adult, nothing compares to that feeling you get when you finally stare into Mona Lisa’s smile. Accessibility Laws…

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Updated February 6, 2018
someone at a laptop studying with pen and paper

Accessibility Laws for Online Learning Content

by Patrick Loftus in Video Accessibility

The two major disability rights laws in the United States — the ADA and the Rehabilitation Act — were passed decades ago, long before the proliferation of the internet as we know it today. However, these laws were written broadly with the…

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Updated February 22, 2018
The Growing Population with Hearing Loss

The Growing Population with Hearing Loss

by Sofia Enamorado in Industry Trends

We are quite the noisy population. Everywhere we go, sound is always surrounding us. Whether it’s police sirens passing by, or music through our headphones on our way to work, there is always background noise. Over 5% of the world’s population –…

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Updated February 8, 2018