What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

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Updated August 20, 2018

Everything You Need to Know About CVAA Guidelines and Compliance

by Sofia Enamorado in Video Accessibility

As a response to the proliferation of digital technologies and online video, the CVAA was created to ensure people with disabilities also have equal access. What Is the CVAA? The 21st Century Communications and Video Accessibility Act (CVAA) is designed to ensure…

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August 15, 2018

Your Audience Wants to See Video Marketing from Your Company

by Sofia Enamorado in User Engagement

Forbes said it: Video marketing is the future of content marketing. Brands that utilize video have seen 200-300% more click-throughs in marketing emails, 80% more conversions on landing pages, and a 54% increase in brand awareness. Video attracts two to three times…

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August 13, 2018

Social Video and the Changing Trends in Video Accessibility

by Sofia Enamorado in Lighter Side

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

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August 1, 2018

Q&A: How Do You Implement Accessibility into Design?

by Sofia Enamorado in User Engagement

In the webinar, Toolkit for Digital Accessibility, Jack Nicolai, Accessibility Product Manager at Adobe, shared tools, techniques, and best practices to integrate accessibility requirements into product design. Below is an excerpt from the Q&A portion of the presentation. Implementing accessibility into the…

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July 31, 2018

Audio Description Formats Explained

by Elisa Edelberg in Video Accessibility

We aren’t joking around when we say that our goal is to make video accessibility easy. Traditionally, publishing audio description has posed a real challenge, as it is not supported by most video players and platforms. To make the publishing of audio…

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July 30, 2018

Described Video vs Audio Description: What’s the Difference?

by Elisa Edelberg in Video Accessibility

Described Video and Audio Description Both Described Video (DV) and Audio Description (AD) consist of an audio track that narrates a program’s visual elements. The description may include information about actions, characters, scene changes, surroundings, costumes, body language, and on-screen text. The purpose of…

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July 25, 2018

3Play Media Is an Approved Vendor for the DECT Grant for Participating CCC Schools

by Elisa Edelberg in Video Accessibility

As both a captioning service provider, and educator in the accessibility industry, we are always striving to better understand captioning trends and needs in order to better alleviate pain points. In our 2018 State of Captioning report, we learned that budget is…

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July 17, 2018

Audio Description for Enterprise

by Elisa Edelberg in Video Accessibility

At 3Play we have big dreams, and want ALL video to be accessible. We know that often times many factors play a role in deciding what videos to make accessible – and to what extent. Although all enterprise video can greatly benefit…

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July 16, 2018

Which Web Accessibility & Closed Captioning Laws Apply to You? (QUIZ)

by Sofia Enamorado in Video Accessibility

Suspect you might be legally required to closed caption your online videos? Knowing which web accessibility laws can help you better understand what accommodations you should be providing. In the US, there are five major web accessibility laws: The Rehabilitation Act The…

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Updated July 12, 2018

[Checklist] What Matters When Selecting a Closed Captioning Service

by Sofia Enamorado in Video Accessibility

Choosing the right closed captioning service can make a big difference. While there are many vendors to choose from, not all are created equal. When selecting a captioning vendor, you want to make sure you find one that is reliable, accurate, and…

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July 12, 2018

How to Add Captions and Subtitles to Instagram TV

by Elisa Edelberg in Industry Trends

Instagram was among the top three most popular video platforms of 2017. In the same year, online video accounted for 74% of all online traffic. By 2019, 80% of the world’s internet traffic will be video. With more and more video being…

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July 10, 2018