Audio Description for Media and Entertainment

by Elisa Edelberg in Video Accessibility

What is important for media and entertainment? Accuracy: Accurate and clear audio descriptions are a necessity among the media and entertainment industry. The level of accuracy corresponds directly to their product and service and has a direct impact on their brand. When describing…

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February 11, 2019

Final Rule in ADA Title III Requires Movie Theaters and Cinemas to Provide Closed Captioning

by Sofia Enamorado in Video Accessibility

  In 2016, following a string of discrimination lawsuits against cinemas, the Department of Justice published a Final Rule on the Americans with Disabilities Act (ADA) as it applies to accommodating disabled patrons in movie theaters. Past lawsuits filed against movie theaters…

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February 8, 2019

Q&A: Universal Design for Learning

by Jaclyn Leduc in Video Accessibility

Universal Design for Learning (UDL) is a framework for creating interactions that afford people multiple ways to get and stay engaged, to take in information, and to demonstrate skills and share ideas. In the book, Reach Everyone, Teach Everyone: Universal Design for…

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February 5, 2019

The Difference Between YouTube’s Automatic Captions, DIY Captions, and 3Play Media Captions

by Jaclyn Leduc in Video Accessibility

Investing the time (and potentially money) into captioning your YouTube videos is well worth it. If you don’t believe us, just check out Discovery Digital Networks. They conducted a controlled study that showed a 7.32% increase in views after adding captions. Closed…

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February 4, 2019

Captioning for Training Content

by Jaclyn Leduc in Video Accessibility

Companies supplying video training content to employees, to applicants, or even to customers are legally obligated to provide accurate closed captions. Under Title II of the Americans with Disabilities Act (ADA), employers are prohibited from discriminating by disability. By law, employers must…

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January 31, 2019

Why Customers Love Our Audio Description Service

by Samantha Sauld in Company + Culture

Audio description, an accommodation for blind and low-vision viewers, narrates the important visual information of a program and assumes the viewer cannot see the on-screen content. Oftentimes, if a person is blind, low-vision, or is multitasking and can’t fully focus on a…

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January 31, 2019

Why 3Play is Better at the Interactive Transcript

by Sofia Enamorado in Video Accessibility

Have you ever wanted to search within a video? Or jump to the spot where your keyword appears – without having to watch the whole video? Enter the interactive transcript. The interactive transcript makes your videos searchable and more engaging. With 3Play’s…

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January 30, 2019

Captioning Trends Make a Comeback Thanks to Gen Z

by Jaclyn Leduc in Video Accessibility

Generation Z: the newest generation to hit the spotlight. The members of Gen Z are young, so we don’t know much about them, but insights into the minds of this new generation arise frequently. The question at hand today is, “How is…

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Updated January 31, 2019

Why 3Play is Better at User Management

by Sofia Enamorado in Video Accessibility

A good captioning vendor lets you customize your account to your specific use case – user management is often one of those use cases. With 3Play Media, you can easily manage multiple users under one account and set specific permissions for each…

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January 24, 2019

Audio Description for Governments

by Jaclyn Leduc in Video Accessibility

Government agencies use video to inform the public about elections, new policies, or upcoming programs. It allows the government to create a more transparent and immediate dialogue with citizens. Uses of video for government range from public meeting recordings, public service announcements,…

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Updated January 24, 2019

How to Select an Audio Description Vendor

by Samantha Sauld in Video Accessibility

Audio description is an accommodation for blind and low vision viewers that narrates the crucial visual information of a program. Audio description is meant to provide information on visual content that is considered essential to the comprehension of the program. Standard audio…

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Updated January 24, 2019

The Best Online Video Players for Audio Description

by Elisa Edelberg in Video Accessibility

From the beginning, one of the challenges with implementing audio description (AD) is player support. Most browsers and video players do not support the playing of description in the same way that they support captions. However, there are a few video players…

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Updated January 24, 2019