3Play Media Is a Recommended YouTube Captioning Vendor

by Jaclyn Leduc in Video SEO

Attention all YouTube Creators! Looking for a simple yet effective way to make your videos more accessible and more engaging? We are thrilled to announce that 3Play Media is now a recommended YouTube captioning vendor for Creators. It’s now easier than ever…

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June 16, 2020

How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way

by Samantha Sauld in Video SEO

Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…

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Updated April 30, 2020

How to Write Effective Alt Text

by Sofia Enamorado in Video Accessibility

Alternative text (also called alt text for short) is an attribute within an image tag that describes an image or gif. Alt text’s purpose is to ensure images are accessible for blind or low vision users. However, adding alt text also benefits…

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Updated May 21, 2020

5 Ways Transcripts Can Improve Your Podcast

by Jaclyn Leduc in Video Accessibility

Podcasting is a valuable marketing tool, but what if we told you that with transcripts, you can squeeze even more value out of your audio content?     Why Podcasts? The way people consume content is changing. Brands must create content that…

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October 9, 2019

3 Secrets to Creating Better Video

by Elisa Edelberg in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 17, 2019

What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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Updated May 1, 2020

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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Updated May 1, 2020

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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Updated July 3, 2019

YouTube Offers Crowdsourced Video Subtitling Tools

by Jaclyn Leduc in Video Accessibility

Back in April 2015, we reported on YouTube’s plans to release community contributed closed captions, subtitles, and translations. At the time, the feature was in beta testing with a handful of channels. Now, YouTube has launched the service for all channels. YouTube’s…

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Updated June 14, 2019

3 Reasons Captions Increase YouTube Views

by Jaclyn Leduc in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

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Updated June 8, 2020

Should You Use Facebook’s Automatic Video Captioning Tool?

by Sofia Enamorado in Video Accessibility

We’ve all known that fleeting sensation of disappointment — you’re scrolling through your mobile Facebook newsfeed on your commute and you encounter an interesting video that has no captions or subtitles. Do you dare turn on the volume and risk annoying those…

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Updated January 8, 2020

Webinar Marketing: How Webinar Transcripts Increase SEO and Make Life Easier for Marketers

by Sofia Enamorado in Video SEO

Are you getting the most out of your webinars? If you aren’t transcribing them, then the answer is ‘no.’ Webinars are a great low-cost solution to capture leads and engage with an audience in real time. But once the webinar is over,…

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Updated June 17, 2019