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How to Convince Your Clients to Caption Videos

by Sofia Enamorado in User Engagement

  Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the…

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February 22, 2018
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Leveraging Accessibility To Improve Your Social Media Strategy

by Patrick Loftus in Video Accessibility

Simply put, keeping accessibility in mind when you post content to social media is one of the easiest, no-brainer ways to expand your brand’s reach. First of all, there are roughly 360 million people who are either deaf or have disabling hearing loss worldwide.…

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Updated January 4, 2018
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5 Universities Doing Captioning Right

by Sofia Enamorado in Lighter Side

Video has transformed the way institutions of higher education approach teaching. As a flexible, customizable, and creative platform, video has paved the way for greater access to education around the world. And many prominent institutions of higher education are taking note of…

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Updated April 2, 2018
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Revolutionize Your Video SEO with the New SEO Embed

by Lily Bond in Product Updates

There’s no stopping the continued rise of online video. Now, in 2017, 87% of online marketers use video content. With so many marketers relying on video to drive brand awareness and buying interest, SEO has never been more important. Without good video…

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Updated January 4, 2018
Someone at a laptop with a cup of coffee reading a white paper.

How to Create A WebVTT File

by Sofia Enamorado in How-To

A “Web Video Text Track” file, also known as WebVTT (.vtt), is increasingly becoming a popular subtitle/caption file format. It originated in 2010 by the Web Hypertext Application Technology Working Group (WHATWG), to support text tracks in HTML5. How is WebVTT different…

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Updated February 21, 2018
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[Infographic] How Accessible Content Can Reach A Wider Audience

by Sofia Enamorado in User Engagement

  Download our infographic: How Accessible Content Can Reach A Wider Audience.   We live in a highly diverse world, each one of us constantly absorbing information differently. Why shouldn’t digital content reflect this? Accessible content removes the barriers that prevent individuals…

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Updated March 29, 2018
Q&A: The nuts and bolts of captioning & describing online video

Q&A: The Nuts & Bolts of Captioning and Describing Online Video

by Sofia Enamorado in Video Accessibility

With the predominance of accessibility laws and the upcoming refresh of Section 508 (which requires organizations to comply with WCAG 2.0 Level AA standards by early 2018), it’s the perfect time to become well-versed in captioning and audio description. In this Q…

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Updated January 4, 2018
Text: The state of captioning infographic

[Infographic] 2017 State of Captioning

by Sofia Enamorado in User Engagement

  Download our infographic: 2017 State of Captioning.   We surveyed over 1,400 individuals from numerous industries to uncover how industries are approaching captioning. With the advent of online video infiltrating every screen, it’s no surprise that 74% of respondents expect captioning…

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Updated January 4, 2018
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[Infographic] How Captions Improve SEO

by Sofia Enamorado in How-To

  In recent years, the number of devices with screens has exploded, correlating to a mass consumption of video. By 2019, video will make up 80% of all consumer internet traffic. Video is everywhere and it will only continue to proliferate our…

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Updated May 10, 2018
Wooden blocks on a computer keyboard spelling out SEO

5 Tips for Better YouTube SEO

by Elisa Edelberg in Video SEO

  With 500 hours of video uploaded to YouTube every minute, and 1,300,000,000 users, it’s not surprising that YouTube is the second largest search engine in the world — second only to Google, its parent company. With so much content out there,…

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Updated January 4, 2018
A man on the train looking at his phone

Facebook Adds Automatic Video Captioning Tool

by Patrick Loftus in Industry Trends

  We’ve all known that fleeting sensation of disappointment — you’re scrolling through your mobile Facebook newsfeed on your commute and you encounter an interesting video that has no captions or subtitles. Do you dare turn on the volume and risk annoying…

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Updated January 4, 2018
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How Webinar Transcripts Make Content Marketers’ Lives Easier

by Emily Griffin in Video SEO

  If you’ve ever asked a marketer to write up content highlights from an hour-long webinar, the first thing they’ll ask for is a transcript. Without one, they’re struggling to navigate the video for the best sound bytes, hand-transcribing quotes, and probably…

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Updated January 4, 2018