7 Ways Captions and Transcripts Improve Video SEO

by Samantha Sauld in Video SEO

Looking to gain an edge in video SEO? Video SEO is an extension of SEO. It marries the vibrant medium of online video with the on-page textual elements in order to maximize video discoverability and viewership. A study from Cisco predicts that by…

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December 10, 2018

3 Reasons to Caption Your YouTube Videos

by Sofia Enamorado in User Engagement

72 hours of video are uploaded to YouTube every minute. Video creators love YouTube because of its popularity, ease-of-use, and advanced toolset. The price is right for tapped budgets and very few video platforms can compete with YouTube’s massive audience. The flipside…

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November 21, 2018

3 Ways to Increase Video SEO in 2019

by Jaclyn Leduc in Video SEO

If you’re looking to increase your video SEO, we have three words for you: page load speed. Moving forward, the speed at which pages load on mobile devices matters thanks to the Google Speed Update algorithm. With this new update, it’s clear…

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Updated November 12, 2018

Wish You Could Search Within a Video? Use an Interactive Transcript!

by Samantha Sauld in User Engagement

Video has completely revolutionized the way we consume online content. We can instantly receive valuable information paired with captivating visuals, making it more engaging and memorable as opposed to standard text. Video has become a preferred medium in which we consume content.…

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October 10, 2018

Transcription vs. Captioning – What’s the Difference?

by Jaclyn Leduc in Video Accessibility

Have you ever thought about transcription vs. captioning and how they compare to each other? We’re here to tell you the disparity goes beyond mere dictionary definitions. Both transcription and captioning come with their own uses, benefits, and legal requirements. While they…

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Updated October 24, 2018

Social Media Marketing: Does SEO Matter?

by Jaclyn Leduc in Video SEO

One of the biggest questions when it comes to social media marketing and strategy is does it affect search rankings for both content and video? It’s long been debated whether or not social media marketing and SEO go hand-in-hand, and we’re here…

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October 5, 2018

[Infographic] Ultimate Guide to Video Engagement

by Samantha Sauld in User Engagement

Download infographic: The Ultimate Guide to Video Engagement Streaming your favorite show, watching the latest game highlights, learning a DIY tutorial, or viewing your favorite brand’s new campaign – these are all just a few examples of video content we consume everyday.…

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Updated October 1, 2018

Video SEO Tools We Can’t Live Without

by Jaclyn Leduc in User Engagement

Video SEO Tools: Why You Need Them If your video marketing strategy goal is to make sure your video content gets seen, boosting SEO should be a priority. There are three main aspects that matter most to search engines: user experience (UX),…

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September 26, 2018

3 Reasons Why You Need Video Transcription

by Sofia Enamorado in User Engagement

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two. What motivates a video publisher to transcribe their content? Plenty. Here are the top…

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September 20, 2018

Transcript Formats Explained

by Jaclyn Leduc in User Engagement

When we say format, we mean file format – transcript file formats to be precise. If you’re a video or audio content creator, or if video or audio are an important part of your marketing strategy, transcripts can be helpful to you.…

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Updated October 24, 2018

Improve Your Video Marketing Strategy with 3 SEO Tips

by Jaclyn Leduc in User Engagement

Why Is Video Marketing Strategy Important? Internet users want content, and they want it now. Users are increasingly expecting more accurate search results to their queries, and at lightning speeds. This is not an easy task if you consider the amount of…

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Updated October 24, 2018

What Is Video SEO?

by Jaclyn Leduc in User Engagement

Would you believe that in the US, adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching video. Our affinity for video is not going away,…

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Updated September 4, 2018