YouTube Offers Crowdsourced Video Subtitling Tools

by Jaclyn Leduc in Video Accessibility

Back in April 2015, we reported on YouTube’s plans to release community contributed closed captions, subtitles, and translations. At the time, the feature was in beta testing with a handful of channels. Now, YouTube has launched the service for all channels. YouTube’s…

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February 15, 2019

3 Reasons Why Closed Captions Increase YouTube Views

by Jaclyn Leduc in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

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February 13, 2019

Should You Use Facebook’s Automatic Video Captioning Tool?

by Sofia Enamorado in Video Accessibility

We’ve all known that fleeting sensation of disappointment — you’re scrolling through your mobile Facebook newsfeed on your commute and you encounter an interesting video that has no captions or subtitles. Do you dare turn on the volume and risk annoying those…

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February 12, 2019

Webinar Marketing: How Webinar Transcripts Increase SEO and Make Life Easier for Marketers

by Sofia Enamorado in Video SEO

Are you getting the most out of your webinars? If you aren’t transcribing them, then the answer is ‘no.’ Webinars are a great low-cost solution to capture leads and engage with an audience in real time. But once the webinar is over,…

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February 12, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Samantha Sauld in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated February 11, 2019

SEO Best Practices for Video Translation

by Sofia Enamorado in Video SEO

80% of views on YouTube come from outside the United States. In fact, eight of the top 10 countries with the most YouTube users are non-English speaking countries. In order to reach a more global audience, you should be translating your content.…

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Updated January 24, 2019

How Video Accessibility Improves UX and SEO

by Jaclyn Leduc in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

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Updated January 24, 2019

How to Reach A Global Audience

by Sofia Enamorado in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

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Updated January 24, 2019

9 Tips for Your YouTube SEO Strategy

by Sofia Enamorado in Video SEO

YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube…

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Updated January 24, 2019

7 Ways Captions and Transcripts Improve Video SEO

by Samantha Sauld in Video SEO

Looking to gain an edge in video SEO? Video SEO is an extension of SEO. It marries the vibrant medium of online video with the on-page textual elements in order to maximize video discoverability and viewership. A study from Cisco predicts that by…

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Updated January 24, 2019

3 Reasons to Caption Your YouTube Videos

by Sofia Enamorado in Video Accessibility

72 hours of video are uploaded to YouTube every minute. Video creators love YouTube because of its popularity, ease-of-use, and advanced toolset. The price is right for tapped budgets and very few video platforms can compete with YouTube’s massive audience. The flipside…

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Updated January 24, 2019

3 Ways to Increase Video SEO in 2019

by Jaclyn Leduc in Video SEO

If you’re looking to increase your video SEO, we have three words for you: page load speed. Moving forward, the speed at which pages load on mobile devices matters thanks to the Google Speed Update algorithm. With this new update, it’s clear…

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Updated January 24, 2019