What Is Transcription?

by Jaclyn Leduc in User Engagement

US adults spend 11 hours per day connected to media, and nearly 6 of those are spent watching video. Perhaps you’ve found yourself in a situation where you’re eager to watch a video or listen to audio, but it’s not the time…

Read More
Updated August 20, 2018

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Sofia Enamorado in Industry Trends

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

Read More
August 16, 2018

Social Video and the Changing Trends in Video Accessibility

by Sofia Enamorado in Lighter Side

Whether you are a university, a small business, a restaurant, or a major brand, you are probably using social video in some capacity. Thanks to social media, social video is now a resource that companies, organizations, and people can leverage to better…

Read More
August 1, 2018

7 Ways Captions Improve Video SEO

by Sofia Enamorado in Video SEO

Looking to gain an edge in video SEO? Here are seven ways your video transcript and closed captions can help you climb up in search results. 1. Video Transcripts Increase Search Traffic Transcripts are a textual representation of the spoken content in…

Read More
Updated July 25, 2018

How to Convince Your Clients to Caption Videos

by Sofia Enamorado in User Engagement

  Oh dear… you know it’s good for them, you know it will help them, yet your clients still don’t want captions. How are you supposed to convince your client that you are [always] right? You have to school them with the…

Read More
February 22, 2018

Leveraging Accessibility To Improve Your Social Media Strategy

by Patrick Loftus in Video Accessibility

Simply put, keeping accessibility in mind when you post content to social media is one of the easiest, no-brainer ways to expand your brand’s reach. First of all, there are roughly 360 million people who are either deaf or have disabling hearing loss worldwide.…

Read More
Updated January 4, 2018

5 Universities Doing Captioning Right

by Sofia Enamorado in Lighter Side

Video has transformed the way institutions of higher education approach teaching. As a flexible, customizable, and creative platform, video has paved the way for greater access to education around the world. And many prominent institutions of higher education are taking note of…

Read More
Updated April 2, 2018

Revolutionize Your Video SEO with the New SEO Embed

by Lily Bond in Product Updates

There’s no stopping the continued rise of online video. Now, in 2017, 87% of online marketers use video content. With so many marketers relying on video to drive brand awareness and buying interest, SEO has never been more important. Without good video…

Read More
Updated June 26, 2018

How to Create A WebVTT File

by Sofia Enamorado in How-To

A “Web Video Text Track” file, also known as WebVTT (.vtt), is increasingly becoming a popular subtitle/caption file format. It originated in 2010 by the Web Hypertext Application Technology Working Group (WHATWG), to support text tracks in HTML5. How is WebVTT different…

Read More
Updated February 21, 2018

[Infographic] How Accessible Content Can Reach A Wider Audience

by Sofia Enamorado in User Engagement

  Download our infographic: How Accessible Content Can Reach A Wider Audience.   We live in a highly diverse world, each one of us constantly absorbing information differently. Why shouldn’t digital content reflect this? Accessible content removes the barriers that prevent individuals…

Read More
Updated March 29, 2018

Q&A: The Nuts & Bolts of Captioning and Describing Online Video

by Sofia Enamorado in Video Accessibility

With the predominance of accessibility laws and the upcoming refresh of Section 508 (which requires organizations to comply with WCAG 2.0 Level AA standards by early 2018), it’s the perfect time to become well-versed in captioning and audio description. In this Q…

Read More
Updated January 4, 2018

[Infographic] 2017 State of Captioning

by Sofia Enamorado in User Engagement

  Download our infographic: 2017 State of Captioning.   We surveyed over 1,400 individuals from numerous industries to uncover how industries are approaching captioning. With the advent of online video infiltrating every screen, it’s no surprise that 74% of respondents expect captioning…

Read More
Updated January 4, 2018