How to Optimize Long-Form Video Transcripts for SEO: The Wrong Way and the Right Way

by Samantha Sauld in Video SEO

Time and again, online video publishers hear about the benefits of short-form video – simple and fun, yet engaging. When video moved online we favored this bite-size format for multiple reasons. Slow bandwidths made it easier to watch shorter videos. Also, from…

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Updated March 16, 2020

5 Ways Transcripts Can Improve Your Podcast

by Jaclyn Leduc in Video Accessibility

Podcasting is a valuable marketing tool, but what if we told you that with transcripts, you can squeeze even more value out of your audio content?     Why Podcasts? The way people consume content is changing. Brands must create content that…

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October 9, 2019

3 Secrets to Creating Better Video

by Elisa Edelberg in Video Accessibility

It’s predicted that 82% of the world’s internet traffic will be video by 2020. If you’re publishing video content for training, marketing, or other purposes, that’s a great first step to keeping up with the trends. But, with that much content, you…

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Updated June 17, 2019

What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

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Updated February 18, 2020

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

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Updated June 14, 2019

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

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Updated July 3, 2019

YouTube Offers Crowdsourced Video Subtitling Tools

by Jaclyn Leduc in Video Accessibility

Back in April 2015, we reported on YouTube’s plans to release community contributed closed captions, subtitles, and translations. At the time, the feature was in beta testing with a handful of channels. Now, YouTube has launched the service for all channels. YouTube’s…

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Updated June 14, 2019

3 Reasons Why Closed Captions Increase YouTube Views

by Jaclyn Leduc in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

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Updated January 24, 2020

Should You Use Facebook’s Automatic Video Captioning Tool?

by Sofia Enamorado in Video Accessibility

We’ve all known that fleeting sensation of disappointment — you’re scrolling through your mobile Facebook newsfeed on your commute and you encounter an interesting video that has no captions or subtitles. Do you dare turn on the volume and risk annoying those…

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Updated January 8, 2020

Webinar Marketing: How Webinar Transcripts Increase SEO and Make Life Easier for Marketers

by Sofia Enamorado in Video SEO

Are you getting the most out of your webinars? If you aren’t transcribing them, then the answer is ‘no.’ Webinars are a great low-cost solution to capture leads and engage with an audience in real time. But once the webinar is over,…

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Updated June 17, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Samantha Sauld in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

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Updated March 25, 2020

SEO Best Practices for Video Translation

by Sofia Enamorado in Video SEO

80% of views on YouTube come from outside the United States. In fact, eight of the top 10 countries with the most YouTube users are non-English speaking countries. In order to reach a more global audience, you should be translating your content.…

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Updated June 20, 2019