What Makes Your Video Rank in Search Results on YouTube?

by Samantha Sauld in Video SEO

As the digital age continues to evolve, one thing remains true – online video isn’t going anywhere anytime soon. Video content is on the rise, and people everywhere can’t seem to get enough. In fact, video traffic will account for 80% of…

Read More
March 25, 2019

The Benefits of Captioning On-Demand Fitness Video

by Samantha Sauld in Video Accessibility

The health and fitness industry continues to prosper as Americans become more conscious of their health and make better long-term investments in their overall well-being.    A growing number of people are leaving their gym memberships behind and opting for an at-home…

Read More
March 14, 2019

8 Benefits of Transcribing & Captioning Videos

by Elisa Edelberg in Video Accessibility

Why should you transcribe and add captions to your videos? It’s a simple question with so many answers. Discover the top 8 reasons why video transcription and captioning are beneficial for both your organization and your viewers – and not just those…

Read More
February 21, 2019

YouTube Offers Crowdsourced Video Subtitling Tools

by Jaclyn Leduc in Video Accessibility

Back in April 2015, we reported on YouTube’s plans to release community contributed closed captions, subtitles, and translations. At the time, the feature was in beta testing with a handful of channels. Now, YouTube has launched the service for all channels. YouTube’s…

Read More
February 15, 2019

3 Reasons Why Closed Captions Increase YouTube Views

by Jaclyn Leduc in Video SEO

YouTubers all want one thing: more views on their videos. Whether they’re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you’re a video producer on…

Read More
February 13, 2019

Should You Use Facebook’s Automatic Video Captioning Tool?

by Sofia Enamorado in Video Accessibility

We’ve all known that fleeting sensation of disappointment — you’re scrolling through your mobile Facebook newsfeed on your commute and you encounter an interesting video that has no captions or subtitles. Do you dare turn on the volume and risk annoying those…

Read More
February 12, 2019

Webinar Marketing: How Webinar Transcripts Increase SEO and Make Life Easier for Marketers

by Sofia Enamorado in Video SEO

Are you getting the most out of your webinars? If you aren’t transcribing them, then the answer is ‘no.’ Webinars are a great low-cost solution to capture leads and engage with an audience in real time. But once the webinar is over,…

Read More
February 12, 2019

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

by Samantha Sauld in Video SEO

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. More and more information is at our fingertips every day, and being able to sort through it…

Read More
Updated February 11, 2019

SEO Best Practices for Video Translation

by Sofia Enamorado in Video SEO

80% of views on YouTube come from outside the United States. In fact, eight of the top 10 countries with the most YouTube users are non-English speaking countries. In order to reach a more global audience, you should be translating your content.…

Read More
Updated January 24, 2019

How Video Accessibility Improves UX and SEO

by Jaclyn Leduc in Video Accessibility

Online video has the profound ability to communicate a message quickly and to engage in effective storytelling simultaneously. Companies must deliver video content to their audiences in new and appealing ways, and online video marketing strategies must be thoughtful and deliberate. Video…

Read More
Updated January 24, 2019

How to Reach A Global Audience

by Sofia Enamorado in Video Accessibility

Just as English captions make your videos accessible to more viewers, subtitles in other languages help you reach a more global audience. Thanks to the internet, the world is more connected than ever before, although most of the content published is rarely…

Read More
Updated January 24, 2019

9 Tips for Your YouTube SEO Strategy

by Sofia Enamorado in Video SEO

YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly, with 500 hours of video uploaded to YouTube…

Read More
Updated May 8, 2019