About UNC Greensboro

UNC Greensboro is a public research university in Greensboro, North Carolina. It is part of the University of North Carolina system.

Founded in 1891 and one of the original three UNC System institutions, UNC Greensboro has 20,000+ students, 185 undergraduate, graduate and doctoral degree programs, and 17 Division I athletic teams. Led by Chancellor Franklin D. Gilliam, Jr., UNC Greensboro is consistently recognized nationally among the top universities for academic excellence, diversity, and value.

UNC Greensboro is committed to providing high-quality learning experiences to students of all backgrounds and abilities. One way UNC Greensboro does this is to caption, transcribe, and audio describe videos for learning within online courses.

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The Situation

 

As a public entity that receives federal funding, UNC Greensboro strives to uphold accessibility standards such as WCAG 2.1 and requirements of federal laws, such as the Americans with Disabilities Act (ADA) and the Rehabilitation Act (Sections 508 & 504).

UNC Greensboro recognizes that accessibility is important because it benefits all students. On one hand, captions, transcripts, and audio description allow students who are blind, low vision, deaf, and/or hard-of-hearing to access video content in online courses. On the other hand, people without disabilities benefit from these accessible features, too:

Students can use captions in a noisy or very quiet environment. Students who are learning English may prefer reading the narration rather than listening to the audio. Instructors and staff may find it helpful to pull quotes from transcripts. The use cases are endless.

UNC Greensboro’s Division of Online Learning needed a video accessibility vendor that would provide high-quality services with flexible turnaround times for varying volumes of video content. That’s where 3Play came in.





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The Approach

 

By partnering with 3Play Media, UNC Greensboro’s Division of Online Learning was able to ensure that multiple divisions within the university could conveniently access captioning, transcription, and audio description services for their video content directly through 3Play’s account system.

UNC Greensboro has no shortage of online video to caption and describe, and it requires varying turnaround times for files depending on the course. A single semester-long course at UNC Greensboro can contain upwards of 30 videos, ranging from brief 1-2 minute clips to feature-length films or documentaries. It quickly discovered that 3Play was up for the challenge to meet flexible turnaround requirements:

In the case of DCE200: Dance Appreciation, 3Play provided captioning, transcriptions, and/or audio description for 70 videos within about 2 months. In the case of BIO105: Introduction to Biology, faster turnaround time was required, and 3Play provided captioning, transcriptions, and/or audio description for 22 videos within 2 weeks.




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The Results

 

3Play consistently returns captioning, transcription, and audio description files within the desired turnaround time, which helps ensure video projects are developed and tested before being offered to students.

UNC Greenboro Divison of Online Learning’s partnership with 3Play has allowed UNC Greensboro to fulfill its commitment to support students of all backgrounds and abilities by helping them to learn through multiple modes of media.

When a student with a documented visual impairment enrolled in the BIO105 online course, offering audio description for videos through 3Play meant that this student was able to have the same learning opportunities afforded to other students. 3Play’s rapid turnaround time made it possible for the student to take this online course and learn from the videos instead of having to drop the course. By having these courses’ videos now captioned, transcribed, and audio described, future students with and without documented disabilities will receive a more enriched educational experience.


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UNC Greensboro + 3Play Media

As a public entity that receives federal funding, UNC Greensboro strives to uphold accessibility standards and requirements of federal laws. The university also recognizes that accessibility benefits every student and is committed to providing high-quality, accessible learning experiences to students of all backgrounds and abilities.

UNC Greensboro Division of Online Learning works with 3Play Media to make their online courses’ videos accessible with captions, transcripts, and audio description. 3Play is able to provide UNC Greensboro with high-quality services with flexible turnaround times for varying volumes of video content. Captioning, transcription, and audio description files are consistently returned within the desired turnaround time of a few weeks. This helps to ensure projects are developed and tested before being offered to students and allows UNC Greensboro to quickly accommodate students with documented disabilities when they enroll in courses.

3Play is more intuitive. It’s more user-friendly. I can find what I want in one place…The [3Play] plugin is our favorite feature. We like how it supports the interactive transcript and audio descriptions and how we have the control to customize [the interactive transcript] to show what we want it to show.

Leerie Jenkins
University of North Carolina Greensboro
3PlayMedia
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