How many hours of recorded video content do you produce or publish annually? 

How Much Video Is Being Captioned? 

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Boston, MA 02134

GET IN TOUCH

Website: www.3playmedia.com
Email: info@3playmedia.com
Phone: (617) 764-5189

WHAT WE DO

3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy. We are based in Boston, MA and have been operating since 2007.

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When respondents were asked how much of their video content they're currently captioning, 54% of respondents said that they caption most or all of their videos.

When respondents were asked how many hours of recorded video content they produce or publish annually, 70% indicated that they're publishing or producing up to 100 hours.

How Are Captioning Needs Being Addressed?

When respondents were asked how they're currently meeting their organization's captioning needs, 15% said they use a mix of in-house and third-party solutions.

STATE OF VIDEO AMONG NON-PROFITS

Captioning drivers are a powerful thing. When asked what they're main driver for captioning was, respondents indicated that engagement and accessibility were the main drivers.

Main Benefit/Value

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Main Barriers

Overall and across all industries surveyed, respondents indicated that cost of captioning and resource time for captioning were the top two barriers. Across the board, 36% said that cost/budget was the greatest challenge, and another 35% said that resource time was the top barrier. 

The Cost of Captioning

85% of videos are watched with the sound off (Facebook).

78% of people are watching videos online every week. (High Q)

The Era of Video Is Upon Us:

80% of people who use captions aren't deaf or hard of hearing. 

Captions benefit everyone because they improve dialogue, clarification of terminology, concentration, and engagement. 

(Ofcom)

Legal Protection

Better User Engagement

Improved Video SEO

Online video trends are anything but stagnant. Online video is expected to keep growing and with it the need for captioning. Even if your captioning needs are generally staying the same right now, that doesn't mean things could change at any moment. Be sure to stay on top of captioning today so that you're prepared for the growing video usage of tomorrow.

ABOUT 3PLAY MEDIA

HAPPY CAPTIONING!

Hours of video