STATE OF
CAPTIONING
2018
 
 

This report tracks the current state of closed captioning in 2018, and compares it with the prior year. The data comes from a survey that was taken by 1,542 people from numerous industries, including higher education, corporate, media & entertainment, government, religious organizations, and nonprofit organizations. 

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51% of organizations

have or are currently establishing a clear policy for captioning compliance at their institution
*note: last year's survey had the option "not sure"

39%  of respondents

are using automatic captions for some or all of their captioning needs

*note: last year's survey included the option "not sure"

Do you use automatic captions?

89% of organizations

are publishing or producing video content

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39% publish video on Facebook

32% of organizations

have an annual captioning budget over $10,000
*note: last year's survey included the option "not sure"

graph of video platforms that people publish to. the most in 2018 was youtube, followed by facebook, vimeo, twitter and instagram.

OTHER

NOT SURE

13%

0%

.5%

2.5%

YES

NO

NO, BUT WE ARE ESTABLISHING ONE NOW

NO, BUT IT IS ON OUR ROADMAP

21%

20%

31%

24%

21%

graph on captioning compliance in 2017 versus 2018. 31% said yes in 2018 versus 24% in 2017. answers for no but on the roadmap where 21% both years. Those who said no but we are establishing one now said 21% in 2017 and 20% in 2018. those who said no where 20% in 2017 and 25% in 2018.

2018

20%

25%

21%

Do you have a clear policy for captioning compliance?

2017

graph of respondents using automatic captions in 2017 versus 2018. Those who answered they dont use was 47% in 2017 and .6% in 2018. those who said they use automatic captions sometimes was 25% in 2017 and 60% in 2018 . Those who said they start with automatic captions and then edit them where 6% in 2017 and 0% in 2018. Those who said we use automatic captions for all of our captioning needs where 3% in 2017 and 5% in 2018

WE START WITH AUTOMATIC CAPTIONS AND THEN EDIT THEM OURSELVES

WE DON'T USE AUTOMATIC CAPTIONS

WE USE AUTOMATIC CAPTIONS FOR SOME OF OUR CAPTIONING NEEDS

NOT SURE

60%

19%

25%

0%

.6%

34%

47%

6%

What is your organization's annual budget for captioning?

graph of organizations with an annual budget for captioning. 50% said $1-$10,000. 21% said $10,001 - $50,000, 18% said $0. These were all higher than in 2017.

18%

7%

49%

3%

50%

10%

21%

25%

11%

4%

3%

2017

2018

Does your organization publish or produce recorded video content?

89%

11%

25%

2017

2018

YES

NO

YES

NO

circle graph of organizations publishing video content. in 2017 it was 75% and in 2018 it was 89%

75%

FACEBOOK

YOUTUBE

FEAR OF LITIGATION       (149)

SEO (90)

2017

2018

VIMEO

23%

TWITTER

INSTAGRAM

30%

13%

63%

39%

0%

0%

12%

graph of people who said they are currently captioing on these platforms. first was youtube, then facebook, vimeo, twitter, and instagram

2018 STATE OF CAPTIONING

computer device

Others changed...

Use of Automatic Captions

Annual 
Budget

Amount of Video Published on Social Media and Captioned on Social Media

Amount of Video Content

Clear Policy for Compliance

ipad
ipad

Do you integrate your captioning vendor with a third party video platform or lecture capture system?

41%  of respondents

integrate captioning with their video platform

*note: last year's survey included the option "not sure"

directors tablet
three people connected
book
money bag
gavel
play button

Some things stayed the same...  

link
book
play button
piggy bank
facebook icon

What is your main barrier to captioning?

cost/budget

How do you see your captioning needs increasing next year?

75% see needs increasing
(compared to 74% last year)

How do organizations prioritize videos for captioning?

36% of organizations caption ALL of their video content

How confident are you that you understand the legal requirements for captioning?

68% of respondents are at least pretty confident they understand the legal requirements for captioning
(compared with 67% last year)

Do you have a centralized captioning process?

63% of respondents have or are currently developing a centralized captioning process
(compared with 61% last year)

film wheel

What is your main driver for captioning?

legal compliance

On which video platforms do you publish video?

On which video platforms are you currently captioning?

31%

Integrate with Video Platforms

20% caption their video on Facebook

Organizations that integrate in 2017 versus 2018. Those who said no in 2017 was 42% in 2018 it was 59%. Those who said yes in 2017 was 35% and in 2018 was 41%. Those who said not sure were 24% in 2017 and 0% in 2018.

NO

YES

NOT SURE

2017

2018

42%

59%

35%

41%

24%

0%

WE USE AUTOMATIC CAPTIONS FOR ALL OF OUR CAPTIONING NEEDS

3%

5%

2017

2018

$50,001 - $100,000

$0

$10,001 - $50,000

NOT SURE

0%

$100,000+

$1 - $10,000

78%

19%

2018

2017

FACEBOOK

YOUTUBE

VIMEO

INSTAGRAM

TWITTER

8%

5%

13%

19%

0%

0%

8%

20%

69%

0%

63%