Looking for an alternative to Cielo24?

You’ve come to the right place. It’s time for greater accuracy, better support, and a simpler video accessibility solution.

girl holding a clock

Although we do our best to maintain the most current information, some of the info on this page may be inaccurate or out of date. Date of last update: Apr 4, 2019.

Why 3Play Media? 💬

Your trusted accessibility partner with 10+ years of innovation and the only true 99% accuracy rate in the industry.

two hands shaking

Trusted, Proven Technology

Born out of MIT 10 years ago, we have a history of being innovative in the video accessibility space.

We offer efficient, cost-effective solutions and have over 8 patents pending.

toolbox with tools spilling out

Full-Service Solution

Our price includes more than just captioning. We offer a full-service solution that is robust and scalable.

We offer advanced features, flexible workflows, audio description, translation, and so much more.

dart thrown at the bullseye


We guarantee 99% accuracy on all files – regardless of difficulty.

Our measured accuracy rate is 99.6%, the highest in the industry.

Read the study to learn why we are the only vendor with true 99% accuracy.

pile of books

Accessibility Partner

We continuously provide dedicated onboarding and support for our customers.

We also create tons of educational resources and host webinars and conferences throughout the lifespan of a customer.

What Matters?


Workflows, features, user experience, and customer satisfaction make up the core of a good captioning vendor.


Integrations & Workflows Services & Features Account System Customer Satisfaction

Integrations & WorkflowsGo to Top

Captioning your own content can be hard and time-consuming; that’s why you want a vendor that makes it easier for you.


3Play Media Pro


Integrations with Video Platforms29 Integrations16 Integrations
Upload Options6 Upload Options5 Upload Options
Available Caption Formats50+ Output Formats11 Output Formats
Turnaround Service Level Agreementscheckmark in circle
Flexible APIscheckmark in circlecheckmark in circle


man pointing at chalkboard that reads workflows and integrations

3Play Media offers integrations that allow customers to order captioning directly from their video platform or lecture caption system. Support is offered for all integrations, workflows, and upload options.

Additional Features Available with 3Play Media:

clockFlexible Turnaround
options from 4 business days to 2-hour delivery

Cielo24’s quickest turnaround is 3 hours
person with nametagInclude Speaker IDs
at no extra charge

Cielo24 charges extra for speaker IDs

hammerFile Formats for Any Platform
50+ out of the box formats; will build custom formats on request

Cielo24 offers 11 output formats
video playerStrict SLA and Auto-Refunding
If we miss your turnaround, we’ll refund you to the next turnaround level

cloud uploadCloud Integrations
Upload and post caption files back to cloud-based storage accounts

volume controlProcess Video at Scale
regardless of file size – 99% accuracy, always

Cielo24’s tested accuracy rate ranges from 85% – 93%

"Florida Hospital uses 3Play Media to bring more automation to our transcription needs. By directly integrating with our Brightcove account and automatically generating interactive transcripts, we are providing a better experience for our viewers and a more efficient content editing workflow.”

Want to test a file for captioning?

Services & FeaturesGo to Top

Video accessibility is more than just captioning; that’s why you want a vendor that offers all the tools you need to make your video accessible.



3Play Media Pro


Captioning & Transcriptioncheckmark in circlecheckmark in circle
Audio Description
Requirement under Section 508 & WCAG 2.0 AA
checkmark in circle
Transcription in Languages Other than English20+ Languages5 Languages
Translation40+ Languages18 Languages
Caption Encodingcheckmark in circle
Caption Placement
FCC requirement
checkmark in circle
Caption Importcheckmark in circle
Transcript Alignmentcheckmark in circle


two business people shaking hands

3Play Media offers a range of services for video accessibility including audio description, translations, and captioning in 20+ languages.


Additional Features Available with 3Play Media:

speech bubblesWord-for-Word Synchronization
to ensure maximum accuracy and completeness

film stripFormats for Neflix, Hulu, iTunes, and Amazon
that meet platform-specific requirements

first aid carHIPAA Compliant Workflow

legal scaleFCC, Section 508, WCAG 2.0, and ADA Compliance

99% Accuracy Rate Guaranteed

Regardless of file size or quantity of files submitted, we always guarantee a 99% accuracy rate.

3Play Media accuracy compared with Cielo24 which is at 85%. 3play media is at 99.6%

Quality and accuracy rates should include punctuation, spelling, and grammar, ensuring that linguistic standards and legal requirements are met. 3Play Media has a measured accuracy rate of 99.6%.

The FCC, DCMP, and WCAG have all set captioning quality standards to ensure captions are comprehensible. Failure to uphold these standards could affect your brand, messaging, or result in a costly lawsuit. Cielo24’s measured accuracy rate is well below the industry standard of 99%. Read more about our accuracy analysis, based on a sample of files.



3Play Media Pro


Technical Glossariescheckmark in circlecheckmark in circle
Speaker IDsFreeExtra Charge
Caption/Transcript Editorcheckmark in circlecheckmark in circle
Audio Description Editorcheckmark in circleDoes not offer audio description
Interactive Transcript Plugincheckmark in circlecheckmark in circle
SEO Plugincheckmark in circle
Audio Description Plugincheckmark in circleDoes not offer audio description


person happily typing on a computer

3Play Media offers unique features to make videos more accessible, searchable, and SEO friendly – at no extra cost.

Additional Features Available with 3Play Media:

magnifying glassPlaylist Search Plugin
allows users to search transcripts across a whole video library

circle graphUsage & Activity Reports
to keep track of all the work you are putting into captioning

part of a film stripClipmaker
allows users to create rough edit clips from transcribed videos

penExpiring Editing Link
allows non-3play users to edit specific transcript files

bookUpload Technical Glossaries
with vocabulary, acronyms, or other unique terminology

two arrows pointing in opposite directionsFree Caption Format Converter
convert your existing caption files to other formats

Publish accessible video more easily

Use the 3Play Plugin to add captions, interactive transcripts, audio description, and SEO metadata to your videos using a simple iframe.

gif of the interactive transcript and 3play plugin. there is a button for AD and you can also hide the transcript
Add any of the following features to any video player – including those that don’t support captions or audio description.

Interactive Transcript & Video Search: Search for a specific keyword in the transcript, then jump directly to that point in your video.

Audio Description Embed: Add and “AD” icon to turn descriptions on or off on any video.

SEO Embed: Inject metadata to the head of your page to automatically boost the SEO of your video.

Caption Embed: Add captions to video players that don’t support them, or to videos you don’t own.

Download: Click the “download” icon to download a PDF version of the transcript.

LMS Compatible: The plugin is a simple iframe that is compatible in all LMS systems.

3Play Media has been a fantastic partner to get us started with captioning. Their web user interface is rich yet simple to use, and the quality and timeliness of transcripts is superb. university of new hampshire

Want to test our services?

Account SystemGo to Top

Every organization has different needs and project management requirements; a good captioning vendor will let you manage your account to your specific use case.


3Play Media Pro


File OrganizationOrganize by project, folder, and tags
Supports Project or Department Specific Billing checkmark in circleSupports one billing option which is completed through a 3rd party vendor
Flexible User Control and Management7 user permission settings for administrative control such as billing, user management and upload accessEvery user is granted the same permissions
Dedicated Account Managercheckmark in circlecheckmark in circle
Support Team
with strict service level agreement
checkmark in circle
Support Knowledge Basecheckmark in circleNo new articles in 2 years
# of Support Articles456 (and counting)39


worker relaxing on top of desk

3Play Media offers system capabilities to suit your every need, white glove support to help you along the way, and industry expertise to assist with changing accessibility trends.


Additional Features Available with 3Play Media:

indicatorIn-App Tooltips & Tours
guide you throughout the 3Play account system

construction hatWhite Glove Support
and thorough documentation for every process

Cielo24 has not updated support articles in 2 years

calculator Organize Billing
by different projects/departments with admin oversight

Cielo24 offers one billing option, completed by a 3rd party vendor
papersUnlimited Downloads
of over 50+ caption file formats

Cielo24 offers 11 output formats
laptopIndustry Expertise
hundreds of free resources on web accessibility including blogs, white papers, webinars, & industry reports

drawings of four different peopleFlexible User Permissions
allow you to limit access to projects on a user-by-user basis

Cielo24 allows for 1 user

Manage your users based on permissions

3Play allows you to manage every user, so you don’t have to share your own username or password.

in the account showing how you can manage the permission of certain users

User Permissions can be organized by:

-Who can access and manage billing
-Who can upload files
-Who can approve orders
-Who can manage other users
-Who can edit files
-Who can publish plugins and access APIs
-Who can organize files

You can also organize users by projects and create multiple projects under one centralized account.

3Play Media has successfully integrated into the complex workflow that our Learning Design shop brings. Their results are consistently reliable and the level of  service their team provides is rare to find. 3Play Media goes beyond just another captioning company, and provides us with the tools to be efficient and innovative at a cost that doesn’t burn our budget. penn state

Is 3Play Media the right vendor for you?

Customer SatisfactionGo to Top

We work with over 2,500+ customers on their captioning, transcription, translation, and audio description needs.

Our customers have rated us the #1 captioning service on G2Crowd.

smiling stick figure

“I think they cracked the code in this field.”
“Definitely an industry leader.”

“I know that the spelling will be accurate, the timing will be in sync, and non dialogue cues will be present in our transcripts and closed caption files.”

“The staff is extremely competent and always willing to answer questions and find solutions.”



Want to learn more?

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