Accessible Video at Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. Over the past few years, the Amazon accessibility team has updated their family of devices to be increasingly accessible to customers with disabilities. This includes development of the award-winning VoiceView screen reader, built into Kindle e-Readers, Fire tablets, and Fire TV.

A significant facet of Amazon’s mission and innovation initiatives has largely been focused on making their expansive video library accessible to all customers. This work includes ensuring that captions are available for the overwhelming majority of its videos, including all of the Prime Video catalog, as well as the recent introduction of audio description support, which allows customers to enjoy videos with professional narration describing what is taking place during stretches where there is no dialog.

In this webinar, Peter Korn, Accessibility Architect at Amazon Lab126, will provide an inside look into Amazon’s video accessibility efforts. You’ll learn more about how the company continues to grow their video platform, while keeping accessibility a priority.

This presentation will cover:

  • An overview of accessibility at Amazon
  • How Amazon is making their video platform more accessible
  • Amazon’s closed captioning initiatives
  • Amazon’s audio description initiatives
  • How Amazon is using innovative technology to make video more accessible
  • Challenges and opportunities the accessibility team has faced in creating a more accessible video gallery
  • The future of video accessibility at Amazon


Peter Korn
Accessibility Architect | Amazon Lab126

Sofia Enamorado (Moderator)
3Play Media