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Best Practices for Accessible, Searchable Enterprise Video [TRANSCRIPT]


TOM BISHOP: Hello. This is Tom Bishop of KnowledgeVision. I’d like to welcome you to our online discussion today called Best Practices for Accessible, Searchable Enterprise Video. And I’m joined by Tole Khesin, who is VP of Marketing for 3Play Media. Tole, hello.

Simplified Transcription Workflow

TOLE KHESIN: Hi. I’m Tole Khesin with 3Play Media. We focus on providing premium, quality solutions for captioning and transcription. We believe that transcripts should be an essential part of all online video for many reasons.

Transcripts make video accessible for people with hearing disabilities. In the US there are 50 million people with hearing disabilities. That’s about 15% of the population.

Transcripts make video more navigable and improve comprehension for people who know English as a second language by allowing them to follow along at their own pace. Transcripts are also helpful in sound-sensitive environments, like a workplace, because often you can’t turn the volume up. Transcripts make videos searchable, more engaging, and SEO friendly. And then another benefit is that for international audiences, transcribing a video is the first step to translating it to foreign languages, which is a service we provide as well.

Interactive Transcript with KnowledgeVision

Our goal is to eliminate barriers and simplify the workflow as much as possible. This is why we’ve integrated our services with KnowledgeVision’s video presentation system. With KnowledgeVision, the process of transcribing your video is very simple, and within a day you can add an interactive transcript module to your video. The interactive transcript allows users to search through the video and jump to an exact point by clicking on a word.

When using 3Play Media, you can also access captions and transcripts in a variety of formats and tools that can be used in addition to KnowledgeVision. For example, if you’re co-publishing your video on YouTube or Vimeo, you can easily add captions there as well. It’s all based on the synchronized that we’ve already created, so there’s no additional cost. Ultimately, we aim to make the process as user friendly and unobtrusive as possible and have built several other tools to make the workflow easier, including the ability to edit captions, text, and preload specialized vocabulary. So with that, I’ll pass things back over to Tom.

The Panel

TOM BISHOP: Thanks, Tole, very much. I want to go right to our two speakers for today to talk about how they use transcripts with their KnowledgeVision video. So I will talk more about KnowledgeVision much later on after this presentation. Our two speakers are Ed Youngblood, who is director of digital marketing for Alcatel-Lucent Enterprise, and Alisha Magilei, who is co-founder and assistive technology specialist for Dynamic Therapy Solutions, which we also call DTS.

First, I’ll talk to Ed and Alisha about how they use video. And then we’ll get right into how they use online presentation transcripts to drive accessibility, search, and marketing engagement, as well as retention for training courses. And we’ll definitely cover learning experiences and tips that they’ve picked up along the way that will help you. And then, we’re going to have an open panel discussion.

So first, I’ll welcome Ed Youngblood from Alcatel-Lucent Enterprise. Hello, Ed.

Alcatel-Lucent Enterprise

ED YOUNGBLOOD: Hello, Tom. Hi, Tole. Thanks for having me.

TOM BISHOP: So can you tell us about what you do and what Alcatel-Lucent Enterprise does, and how you use video?

ED YOUNGBLOOD: Sure, sure. Alcatel-Lucent Enterprise is a subdivision of the larger corporation. And our enterprise specialty is bringing networking and communications technologies to enterprise customers across the globe.

Myself, I am currently the director of content strategy for the enterprise group. And previous to that I held a role in multimedia, which is where I discovered KnowledgeVision and 3Play. And then prior to that, web strategy. So I’m a big advocate, particularly in part because I’ve got a video production background from many, many moons ago. And so it’s kind of a resurgence of something that I started in marketing with, which was commercials and messaging there in a multimedia form.

How Do You Use Video?

So we’ve really increased our use of video over the last couple of years. It was done a little bit ad hoc originally by the organization, and then there was the creation of a group dedicated to multimedia. And that’s where we really began to develop much more synergy around our presentations, and our content, and started to define and practice a much more strategic approach.

And part of that was A, to address the different levels of the buying cycle. I’m in marketing, by the way, so most of my message and my experience is on the marketing side, but of course it also applies to training. We use it also internally– video, and then therefore once in a while, the transcription aspects in terms of our own internal meetings, and even with customers because we do have the unified communications and the collaboration products that we not only sell, but we use ourselves.

But back to the overall strategy. We kind of have three tiers that we address our market with. One is awareness and education. We want to get found. We want to get discovered, and video is a great way to do that. And those are short video pieces.

The second level is then the validation, kind of exploration, where somebody comes in, hopefully. We’ve attracted them with our initial teaser in the awareness cycle, and they come and they want a little bit of a deeper dive. And we then drop down. If we can move them through the information process, then into more solution-focused stuff, which is where some of the demos and that kind of material is much more applicable.

And we’ve found that the transcripts in part are great way for users to access the content at a couple of levels. A, because different people have different ways of learning and different ways of consuming content. So the voiceover, perhaps along with reading along the transcript is really a handy tool. And it’s also navigable, which I find to be a pretty cool thing because then you can jump throughout the video based upon searching the text therein.

We also use it for SEO. We deploy the content into the player page, if you will, so that it increases and improves the searchability of that content. And we’ve found a lot of really functional uses for the entire suite of multimedia.

I’m a big advocate of throwing a subject-matter expert in front of a camera and getting them to tell us what they know about a subject– something that they can do almost natively if they are really the ones who are driving the subject, the technology, whatever the content happens to be. And that can happen 10 times faster than asking them to go write a document or a presentation, if you will. So it’s a much faster way to generate content, which we then are able to leverage in multiple ways.

We can chop it up for little bits and bytes on the web. Or maybe on YouTube, or some of the sales guys can put it into presentations, as well. There’s a lot of demand for it, and I think we’ve all seen that throughout many industries. It’s just a great format for communicating. And at the end of the day, honestly, it’s pretty easy to generate.

TOM BISHOP: Thank you, Ed. That’s tremendous. The purposes for transcripts in marketing are certainly self evident. And they’re used in other ways, as well. I want to introduce Alisha at Dynamic Therapy Solutions who uses presentations a little differently. Alisha, can you talk about what you do at Dynamic Therapy Solutions and how you use video?

Dynamic Therapy Solutions

ALISHA MAGILEI: Absolutely, Tom. Thank you for having me, also. I’m an assistive technology specialist. And at Dynamic Therapy Solutions we specialize in speech and language services, so traditional speech and language services for children and adults. We also specialize in augmentative, alternative communication.

So those of you may not have heard that terminology before, but you may be aware of Professor Stephen Hawking. He’s the English astrophysicist that used to be on TV, diagnosed with ALS– Lou Gehrig’s disease– who uses a computer to talk. So as you see in the picture here, here’s one of our kiddos using a communication device, because he’s unable to speak.

And we started using video just recently, actually. We started using video because in the United States, we have about 80,000 speech language pathologists, and only 1,000 of us specialize in augmentative communication. So when you’re that 1,000, you kind of become the specialist and the go-to people for the whole US.

And so we started doing these videos to better inform people on how to use this technology, how to assess kids, and– could you go to the next slide? Sorry.

TOM BISHOP: Absolutely.

ALISHA MAGILEI: Thank you. Sorry.

And so we started using webinars and we started this six-week series. And it’s opened a huge door for us in so many ways, to be able to get information out to people in all areas. But also internally, we have new devices, new technology. So we can upload a “how to program a new device” within 10 minutes of creating a video how-to and then upload it. And our staff internally within our small business can learn how to program devices without actually having to have that face to face interaction with our trainers.

One of the things you see here on our webinar series is to “see it, say it, do it.” We truly believe in teaching in multi-sensory format, so that we can really target the way that people learn. Some people learn auditorily, some people learn by doing it, some people learn visually. And I think Tole said it best when he said that the transcript eliminates barriers, and it truly does for those people who learn differently.

After this webinar series that we started, we had surveys. And we were getting information back from people, not only that had hearing impairments, but people who said that they didn’t even know how much they used the transcripts and following along as the presenter spoke, but it really helped them retain the information. And they found themselves not having to go back to watch the webinar again, as they typically would in a traditional webinar series. They didn’t find themselves going back when they had to do their homework. Because all of our webinar series, we have a homework to make sure that they’re retaining the information.

Who Is the Audience

TOM BISHOP: Great. I wanted to ask you about the audience for people that you focus transcripts and video presentations on, Alisha. This is primarily your audience for Dynamic Therapy Solutions.

ALISHA MAGILEI: Yes. For our private practice, we are targeting speech therapists, occupational therapists, teachers, caregivers, anybody who may work with somebody who has the need for these specialized services. If someone who’s non-verbal, or somebody who’s had a stroke, and then parents of children with special needs, or loved ones.

It was really fascinating for us to see. We did an interview with somebody who had recently had a stroke, a CVA client. And so through the video his volume was really low and reduced, and his [INAUDIBLE] speech, so his speech was a little bit unintelligible. And to see how well the transcripting would be able to pick up not only his voice, but also the volume, and be able to turn his words and all of his natural pauses and transcribe it on the screen.

It was really pretty amazing. In any other fashion, we probably would had to have translated for him the man on the video. But by having the transcripting, we were able to play his video without anybody interrupting and interpreting.

Do Transcripts Help?

TOM BISHOP: Great. Thank you. I wanted to move on and talk about transcripts. Ed, when you’re dealing with creating transcripts for marketing purposes, do you find that there’s a demonstrable way that the transcripts enhance the experience for your viewers?

ED YOUNGBLOOD: Well, yes. You know, from a viewership standpoint, absolutely. I think that Alisha made a great point, that retention is increased as you add sensory levels into any form of communication. So that’s part of it.

And then the observation that there is an option. You can follow by reading, you can follow the bouncing ball, if you will, for lack of a better term or to use a metaphor. So that’s absolutely true. And we’ve got some empirical evidence to support that. We also find that it’s a huge value on the other side, internally, as we generate additional content from those source files.

TOM BISHOP: Alisha, were you’re able to determine the same thing about how transcripts help, in a way that’s measurable?

ALISHA MAGILEI: Oh, absolutely. I mean, we can see just by the surveys that we do and the feedback that people are giving us, that they’re not having to go back where they typically would to get information from the webinar. But for hearing impairments– there’s a lot of the population who has a hearing impairment, but not legally deaf. So those individuals, it helps. And then people who have auditory processing delays and dyslexia, they definitely benefit from having the transcripts. So anybody who has a different style of learning is benefiting from having that integrated into the videos.

Is There a Learning Curve

TOM BISHOP: Now I wanted to ask you a little bit about the learning curve with using transcripts and applying them to your presentations. Did you find that you had a learning curve working with 3Play Media, working with KnowledgeVision, or was it relatively easy?

ALISHA MAGILEI: For us it was pretty seamless. I was surprised at how easy it was. I mean, really for us it was an email. We didn’t really have to do anything other than get your video in within 24 hours of 3Play. And sorry, Tole, if it’s actually more than 24 hours. You guys did it for us in 24 hours, so we didn’t really have to do much.

TOM BISHOP: Ed, did you find that–?

ED YOUNGBLOOD: Yeah. Just to take the question, yeah, absolutely. It really is very simple. And that’s really a lot of the beauty of it. It’s not a lot of work to assemble these pieces.

And especially once you get a bit of a system down, then you create your video or your multimedia material, you drop it into the templates and sink it up with the transcription service. And you know, away you go. You’ve got a finished product that we’re then dropping into our CMS on the web and using almost instantly.

What Is the Process Like?

TOM BISHOP: So do you have an internal process that you follow when you’re creating a new presentation with a transcript?

ED YOUNGBLOOD: Yeah, absolutely. Because otherwise, for one, we need to make it scalable. And like most organizations out there today, we’re a bit resource challenged. So anything that represents rocks in the road or road blocks for us sometimes we just can’t do.

So we’ve got someone. We worked with KnowledgeVision and the support services there, and we customized some templates and we defined what we wanted out of the gate, and worked with a couple of people in the support department which made it pretty seamless. And we have a person who’s dedicated– I mean, it’s not his full-time job. But he is the one who produces the webinar formats within KnowledgeVision, and handles all the transcriptions and the plug and play pieces.

So it is a pretty seamless thing. And anything we do as a webinar-type format– we don’t always transcribe, for example, the short form, the two-minute pieces. But anything that’s going to be three to five minutes or longer, we’re absolutely putting it into this KnowledgeVision template and then producing transcripts for.

TOM BISHOP: Alisha, is your process similar in that way?

ALISHA MAGILEI: I wish I had the resources that Ed has. I am probably your video cameraman, to your editor, to your actor, to publishing, to the janitor. So all the way down.

Yeah. I mean, for the most part we’ve produced 10-minute to 30-minute webinars. And for us, pretty much anything we do will have the transcription built into it, because I just see it as so valuable. And in our field, this type of technology, you don’t see it very often. So we are definitely the cool cats on the block.

Tips and Ideas

TOM BISHOP: Great. So when you’re making the presentation– obviously you’ve learned a great deal about this, both the KnowledgeVision presentation and working with transcripts– do you have some surprises, some tips and ideas, that you discovered?

ALISHA MAGILEI: I would say, in general, I think that when you’re doing your presentations or your PowerPoints, is really think about the format that people learn in different ways. So think out of the box. Use movement on your slides. Take advantage of the features, even though it takes a little bit of time to learn them.

But take advantage of the features within KnowledgeVision, like being able to zoom in and out on your presentation for focus. Just movement alone will keep people’s visual into your presentation. We use music.

So really keep things multi-sensory, and use the tools. We use surveys integrated, we use the live web shots so that people can navigate around your website. And video. People really seem to learn well from video and stories. And I think that would probably be my biggest tips.

TOM BISHOP: Now Ed, do you have some tips and ideas as well?

ED YOUNGBLOOD: Yeah, absolutely. And you know, I agree with everything Alisha says and mentioned. You know, I think one of my biggest messages to everybody I talk to about video is that content’s everywhere. And you can use video to capture that content if you just think a little bit differently.

So I think down there, I’ve got to think differently about video and transcription. But that’s one of the first rules, I think, or one of the first tips that I would have. Don’t be confined by the old way of doing things, and learn to think a little bit backwards. Break the old rules, you know?

The days of having to script and create a dialogue on paper, and hand that to somebody and expect them to read it, it’s not really valid in today’s world. And frankly, it doesn’t come off well when you’re trying to get someone to read a script, per se. So that’s one of the old rules. There’s many.

But it doesn’t have to be expensive. That’s another old rule, or kind of a wives’ tale, if you will, today. Video can be produced by anybody.

You’ve got a video camera on your cell phone. Most of us do, at this point. Leverage those tools. It’s really useful, it’s really productive.

I think one of the other big tips that I would say, tell a story. Not multiple stories, but think in terms of breaking it down into bite-sized pieces, where you’ve got a single concept and you’re communicating that. And then build on that with other pieces and other elements.

It becomes part of the sequence, ultimately, that you want. From my experience as a marketer, it’s the way we make it digestible and keep people focused. The attention span is not as long as it once was, let’s say.

And then I think one of the last ones is think in terms of multimedia first. Consider your document at the end of the workflow. Video and transcriptions will create new documents far faster than a document will convert itself back into a video.

The video source, from an internal perspective, of what you can create out of that source material is huge. It’s huge. And I can’t really justify the value of that content and that approach by just saying it in simple words. You have to experience it.

Alcatel-Lucent Enterprise Example

TOM BISHOP: Thank you. That’s very important. And I wanted to go in for a couple of minutes and demonstrate what we’re talking about. I know people are probably wondering what this looks like in action. So I want to show here what a KnowledgeVision presentation tends to look like. And there are many on the webinar today who know this already, and also those who don’t.

But the transcript works this way. When you play, you’ll see a bouncing ball at the bottom, like Ed talked about. It does two things. It lets you know where you are in the video so you can follow along with what he’s saying, just in case the room needs to be silent.

And it’s also a way to navigate back and forth in the video. You want to see that spot where he talked about the DET in Paris, you can click right on that word and it will simply jump back there. And this is what 3Play Media does, synchronize an entire transcript.

Here’s an example that’s 24 minutes long. You can imagine the number of words that are in there. This This is the kind of technology and service that they provide, which we think at KnowledgeVision is a very, very serious enhancement to what we do.

Open Panel

And the next thing I want to do is go to our questions that we’ve received during the presentation. So these questions are for anybody. If you have a question for Ed, or Alisha or Tole or myself, you can use your question panel right on the viewer window.

And you can also use Twitter. We are using a #videoa11y. A11y is a hashtag shortener for “accessibility.” So it’s really video accessibility, or videoa11y. And we’ll answer some questions through Twitter, as well.

Right here, we’ve already got a lot of questions. And I want to direct them to the very first one, transcripts in foreign languages and transcripts in Spanish. I think the best question is for Tole.

TOLE KHESIN: Yeah. So currently, the way things work is that the source content needs to be in English. At this point, we’re not yet transcribing non-English content. But if it is in English and we can transcribe, we can also translate it into a number of other foreign languages. And we’re also working on the capability of then making those other languages available within the KnowledgeVision interface.

TOM BISHOP: Thank you. The next question here. I do want to reiterate what was the hashtag. We have had that question. So it is videoa11y. A11y.

Now here’s an excellent question. And I think Alisha would be a very good person to answer this. Exactly how would a stroke victim use the product? How would that person benefit from it? What would they be able to do that they wouldn’t because of their stroke?

ALISHA MAGILEI: OK. So with the webinars, the stroke victim is not necessarily using the webinar, unless they’re learning how to communicate and they’re watching a webinar specifically for communication. So when I was talking about a stroke victim, I was talking about one of our webinars is based off of how to work with a stroke victim and communication devices.

So you know, being able to listen to their natural speech, and for most of the population on some of that speech, it’s unintelligible and they can’t understand it. So then a communication device would benefit them, so they’d be able to communicate. So sorry if I was a little bit off there on this particular product, but you can definitely check out our websites. If you have somebody who has suffered a stroke or CVA injury, then you can look into services or communication devices there.

TOM BISHOP: Thank you. I also noticed a question about the recording of the webinar. And yes, it’ll actually be a KnowledgeVision presentation with the slides and audio recording in one package. And it will be sent by email as soon as tomorrow.

Another question is the font size. Can the end user control the font size of the transcript on the screen? It does look like in the presentation it’s a little small. In the example we showed, it is.

That’s actually part of the KnowledgeVision system, which defines the template. And I’m fairly aware of our ability to modify the template in ways that make it more accessible.

ALISHA MAGILEI: We’ve increased our size in our templates.

TOM BISHOP: I would imagine that you have. And I know it’s something that can be done, either with the help of KnowledgeVision support or as something that could be built into the KV Studio product.

ALISHA MAGILEI: We’d like the ability, FYI.

TOM BISHOP: I’m absolutely sure of that. Thank you.

Another question is the link of the video that we’re showing now, with the transcript. Yes, we can. We can absolutely send that out. Actually, we can make it available through Twitter, I believe. Using that hashtag, if you search on videoa11y, you’ll find the link that we’re going to post right now from 3Play Media.

Another question is about, how is the transcript created? And this is a good technical question for Tole. Do you have someone who listens and types, or is it done with an application?

TOLE KHESIN: Yeah, thanks. So we actually have a hybrid process. The way it works is that when we receive the video from KnowledgeVision, it first goes through a speech-recognition step, which gets it part of the way there, in terms of accuracy. Typically you’ll get it to about 70% in terms of accuracy.

And then we have a professional transcriptionist who will go through and clean up the mistakes left behind by the computer. And subsequently, there will be QA person who will go through and just make sure that all the grammar and punctuation is correct, and that person will actually research difficult words. So at the end, what we send back to KnowledgeVision and then what appears KnowledgeVision interfaces is a transcript that’s pretty much flawless. It’s at least 99% accurate, but usually even better than that.

TOM BISHOP: Another question here is about English and French. And if somebody were able to provide you with the English and French text, and you’d have the time codes, would they be able to do the transcript? I believe that’s what the question is about.

TOLE KHESIN: Yeah. This is Tole speaking. So as we mentioned before, we’re actually working on the ability of passing translations back between 3Play Media and KnowledgeVision. And we’re actually in the process of building out a self-translation interface in the 3Play Media account system, which will be an option for people to be able to create their own translations which will also work within KnowledgeVision. So that’s something to look forward to in the near future.

TOM BISHOP: Thank you. The next question is about KnowledgeVision and our KV Studio video editing platform. It’s really not an editing tool as much as it is a presentation author. It takes the slides and it takes the videos that you’ve got, either in a remote location, including hosted on YouTube, and your presentation, and it simply uploads to what we call our presentation cloud. And the presentation cloud is what we’ve created, where all of the online presentations are stored.

The editing tool itself, KV Studio, is a downloadable client. And it’s very easy to use, and downloads quick, and installs well, and is actually updated on a regular basis. And I find that it’s not a software as a service tool, it is something that lives on your desktop or wherever you store your programs. And it’s something that is very easily intertwined with our presentation cloud automatically.

TOM BISHOP: The next question is a little bit about the best way to convince an organization of the importance of video. I want to direct this to Ed, since he’s probably pioneered what Alcatel-Lucent does with video presentations. Do you have suggestions on how to transition from written to video content?

ED YOUNGBLOOD: Yeah, absolutely. And to address the question, how do you convince an organization, that can be difficult. But you can show them. I think that many times, you have to lead by example. But the beauty of part of what we’re practicing today is that again, you can create a demo on your cell phone if you need to, and show them the extensibility that video can yield, in terms of content through a simple transcript rendering.

It is a shift in thinking. The old-school way is basically documents first. And we’ve entered an age in multimedia where everything is, or can be, and I would argue should be multi purpose to the format for delivery based upon the preference of the end user or your customer.

I think that showing the steps, walking them through the ease of generating content through an audible source, whether it’s video or audio alone, is something to focus on. One example that I think a lot of people probably do– you bring in outside writer, for example, and they’ll interview a subject matter expert. Most of them will record that on an audiotape.

Most of the time that old-school process, as great as it is, is lost because that does not become part of your ultimate archived set of assets of internal information. That would be an existing example that I would maybe use to start that conversation.

TOM BISHOP: Alisha, have you had a similar or different experience with convincing people that it’s important within the organization, but also showing people the benefits who are among your clients?

ALISHA MAGILEI: You know, when we first started getting into the videos, it was to also enhance our profitability for our company selling webinars. And now, for instance on Wednesday, we’ll be uploading how-to videos and we’re hiring new speech staff. So why work for our company, what we specialize in, and now our staff can just send out this video link for any resumes who come in. It tells you exactly what you need to do in order to get in front of the owners of DTS for an interview. There’s

I think just opening the door of video, you do one and you just have a whole new way of thinking– like Ed was saying– for your business. I mean, we do quarterly speech meetings. And oftentimes, there’s a speech therapist or two that cannot make our meeting.

So just by recording it, now we have all of that information. We send it out an email. You can throw a few PowerPoint slides for things that you really want them to hone in on. But for the most part, that whole meeting is captured. And now, even for new employees, the hiring process.

There’s so many things that you can do. And I think it’s really neat to see somebody like Ed on here with a larger company, and then we’re a small private-based, speech, small-niche market on here, using video. I truly think it’s the wave of the future and everybody really needs to be doing it for their private practice or their larger companies. There’s so many ways.

TOM BISHOP: Here’s a good question for Ed about once you have the transcript. Are you able to repurpose transcripts internally among the organization once you have something that has been taken from a video or a presentation that you’ve done?

ED YOUNGBLOOD: Absolutely. I mean, that’s part of the gold mine of it all. We’ll publish it internally on the intranet. We’ll link those assets together. So you’ll have, for example, the video, but then the other– build assets, if you will. The transcript being one of them. And the goal is for others to use that information, that raw expertise from a subject-matter expert or on a topic as a source for additional information, especially if it’s long format. You know, 20 minutes, 30 minutes, an hour, a lot of content in there, and too much to present at one time.

So breaking that stuff down breeds consistency, breeds the ease of access for that content, and eliminates the repetitive nature of going to subject-matter expert A, B, or C on a recurring basis because you have a new project or a new idea for a program or a campaign, for example. The scalability is immense in the end, if you think about it in those terms.

TOM BISHOP: Very good, very good. Alisha, have you been able to repurpose transcripts, as well?

ALISHA MAGILEI: We have not gotten into that yet, other than sending out the videos with the transcripts in there. But not just the transcripts alone, but I plan on it.

TOM BISHOP: Now the next question is about– I can answer the next two questions, actually. The videos that are uploaded into KnowledgeVision are both hosted by our presentation cloud, and they can also be hosted elsewhere. We are integrated, for example, with Ooyala, or Brightcove, or Kaltura if you’re using these video-hosting platforms.

We are also integrated with YouTube. So if you’ve already put videos on YouTube, for example, and you don’t want to go to the source file and upload them yet again, it’s one of the options in our product KV Studio when you’re using the editing tool to drop down and select the location of your video. So if it’s in YouTube, it will simply be a link and it will be flown in and played in real time while the presentation part of it is uploaded to presentation cloud.

Another thing about YouTube is YouTube does have some captioning and transcripting features that are somewhat rudimentary, I’m going to say. But KnowledgeVision is also a totally different kind of solution that isn’t playing just video. It’s showing you slides, transcripts are part of it, the ability to use the slides as playback headers, chapter headings, basically. You can click on one of the thumbnails of a slide and go right back, instead of sliding the player back and forth to go where you want to go. And it’s not really an apples and oranges scenario, it’s more an apples and coconuts kind of difference.

TOM BISHOP: The next question is about SEO, searchability, and how easy is it to search for content and how does that work? I think that’s a good question for Tole.

TOLE KHESIN: Yeah. This is Tole speaking. I’m just going to put up that demo again, so we have some context. One second.

So here on the KnowledgeVision interface, we have the interactive transcript as one of the modules. And so when we’re talking about searchability, what we mean is searching within the transcript. So I can go here on this interface and I can search for a word, like “Paris.” And it’ll show me where that word was spoken within the video, and then I can jump to that exact point. So this is particularly useful with long-form content.

Now when we’re talking about SEO, or search engine optimization, we’re really talking about how to format your content so that it can be easily indexed by search engines. So that when people are searching in search engines and searching for keywords, it’ll bring you to your web page, showing you the KnowledgeVision interface.

And there are a few ways to do that. In addition to the transcript that’s in this interactive transcript module, the easiest way is to take that transcript and put it on your web page is inside noscript tags. These are HTML tags called noscript. And what that does is it makes that transcript invisible to people that are on the web page, but it allows search engines to index that content. And it really increases the rank of that web page and allows people to find it much easier.

There are other techniques that people use, as well. You can take the full transcript and you can put it on a separate web page, and put in a link from this KnowledgeVision interface to that full, plain transcript. The key is that in order for search engines to be able to find that transcript, it has to be in the source, it has to appear on the page. And so there are a few different ways of doing that. Those two are the most common.

TOM BISHOP: Here’s a very good couple of questions that I’ll take together. One of them is about if you have an extensive library of videos. Ed, I know you do. Do you use the KV Library option, or do you host them in a different way using your website platform?

ED YOUNGBLOOD: For us, we use our own platform. I believe that’s still the way they’re doing it. And part of it is because our CMS is such an integral part of dynamic content delivery that if we can’t pull directly– and I don’t know that we can, I’m not a coder. But if we can’t pull directly with some sort of an API and then recognize that content, then we will typically move it into our CMS directly.

But in this instance with KnowledgeVision, the code that is generated in the KV Studio is embedded into that content that’s dropped into the CMS. So it’s built in KnowledgeVision, it’s copied as code source, and then it is put into the CMS as an entry with a description and a title, you call metatags, et cetera, along with a code. And then dynamically, it associates with other content, [INAUDIBLE] brings other additional content-related information, if you will, into play on the page, for example like you’re showing there.

TOM BISHOP: Right. And another option which KnowledgeVision offers is called KV Collections. If you’ve got a library of videos that are categorized, on KV Collections is a way to enable a viewer to search for them more easily, see them in one place as thumbnails, or as a list, or as some other options. And you’re able to go through the galleries and see unique playlists. And this can also be embedded onto your own website. All of KnowledgeVision presentations can be embedded very easily using the embed code.

TOM BISHOP: The final question is going to lead me to go back to the demo. I do want to mention a few other features of a KnowledgeVision presentation. But the question is about adding social.

We have several different templates. This one that you see does not happen to have the social icons or links associated with them. We can hear him. Good.

Down here in the Related Materials area you can see the chapters, which are slide headings. That can also be a set of thumbnails. The transcript is also a navigation and search tool. The Related Materials that we see here are links that will open up a secondary window, maybe a pop-up. It’s actually all subject to CSS, so it will work exactly the way that a website can be manipulated and modified.

These can be links to PDFs. These can be a direct feed, for example. You could be watching comments come in from people, you could be following questions and answering them in a chat kind of capacity.

Another thing that I want to show you up above is where the presentation is doesn’t have to be a presentation slide. This can also be a website. And if it can be a website, obviously it can be a form. So you could reach a point in the video, ask people to fill out a form, which is a really useful tool for learning and training so that somebody can go through a few chapters, watch a few minutes of video, and then fill out a form to show that they understand what has been covered.

And it can also give you live feeds from a live website. We have an example on our own website where our CEO, Michael Kolowich, is doing the demo and he shows a live feed to today’s CNN website. And the video, obviously, was shot a few months ago.

Another thing is this is controllable by the editor. But you can zoom back and forth to see the slide in full size. And if you want to focus on the video instead, the viewer can simply go all the way to the video. And this is controllable within the editor as well. So these are some of the KnowledgeVision features that I think will help answer the question.

And the chapters, I will answer about how they’re created. They are part of the synchronization process. When you’re using KV Studio, you simply play the video, hit the Synchronize button, and start clicking between each slide. So you go to the slide exactly when you want to, and the chapter is created automatically.

You can also edit this slide by time. So if you’re off by a couple of seconds– sometimes I’ve done this. I’ve created a slide and made my video, and I’m toggling through while I’m synchronizing and I go a little early.

I don’t want the slide to show up right then, I want it to show up on a certain word. I’ll go in and edit that to the second. But the chapters are created automatically.

And you can also unselect slides that you don’t want to be a chapter heading. So if I’ve got 47 slides and I only need 30 chapters, the slides in between my chapter headings don’t have to show up at all. So I think it’s a pretty flexible tool.

Thank You

And at this point I’m actually out of questions. So I want to say thank you first to Ed Youngblood and Alisha Magilei for being on the call and discussing the way that you’ve been able to use KnowledgeVision and transcripts from 3Play Media.

ALISHA MAGILEI: Thank you for having us.

TOM BISHOP: You’re very welcome. Thank you. And I also wanted to say very quickly about KnowledgeVision– my little pitch is we’re a provider of online presentation tools that combine video, interactive transcripts and PowerPoint slides, as well as websites, and links, and attachments. And it’s all in one, simple viewer.

I’m very grateful for all of the people who joined us today. And I want to thank Tole, as well, and the people here at 3Play Media. I love the office. I enjoyed being in Cambridge. And that is all I have. Thank you very much for joining us today.

ED YOUNGBLOOD: Thank you, everyone.