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How to Add Captions and Subtitles to Your Social Media Videos

by Patrick Loftus in Video Accessibility

Adding captions to the videos you post on social media is a must. Especially on Facebook, people tend to watch social video with the sound off and videos autoplay without sound. So, captions can help enormously with catching viewer attention. Captions also…

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Updated February 6, 2018
5 Critical Aspects of a University-Wide Captioning Solution

5 Critical Aspects of a University-Wide Captioning Solution

by Sofia Enamorado in Video Accessibility

Every department within a university is different. They each create unique content and they each have unique captioning needs. So it makes sense that under the umbrella account of the university, each separate department has its own captioning account to manage. Having…

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Updated January 8, 2018
A hand stacking quarters with text, Cost of In-House QA

How Much Does It Cost to Review and Correct Caption Files In-House?

by Lily Bond in Video Accessibility

In our 2017 State of Captioning survey, 95% of respondents said they review their caption files for accuracy before publishing at least some of the time. But how much time does it take to review and correct caption files, and what is…

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Updated January 8, 2018
YouTube Caption Auditor

This Tool Helps You Prioritize Which YouTube Videos to Caption

by Patrick Loftus in Video Accessibility

With limited time and resources, one of the most efficient ways to determine which YouTube videos to caption is to prioritize the ones that need it most. But when you have a large video library this task can be very daunting. How…

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Updated January 4, 2018
Amazon logo

Accessibility the Amazon Way

by Sofia Enamorado in Industry Trends

Since its origin in 1995, Amazon has taken the internet by a storm. Although they started selling only books, they quickly grew and expanded their product offerings to become a place where you can check off every item on your shopping list…

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Updated January 4, 2018
a student sitting on the grass, using a tablet. students in the background are shown starting at a laptop.

5 Community Colleges Doing Captioning Right

by Elisa Edelberg in Industry Trends

Closed captions help students study more efficiently, watch videos in sound-sensitive environments, and are an accommodation for those who are deaf or hard of hearing. Bottom line – we know the benefits of captioning for college students are widespread. If captioning and…

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Updated April 17, 2018
school icons including a building, glasses, a test tube, a trophy and a certificate

5 Universities Doing Captioning Right

by Sofia Enamorado in Lighter Side

Video has transformed the way institutions of higher education approach teaching. As a flexible, customizable, and creative platform, video has paved the way for greater access to education around the world. And many prominent institutions of higher education are taking note of…

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Updated April 2, 2018

Auto-Captions vs. Editing Auto-Captions vs. Re-Captioning in Post-Production

by Patrick Loftus in Industry Trends

Nobody’s perfect. Not even computers… While artificial intelligence still isn’t that great at understanding human speech, reliance on automatic captioning is pervasive. In fact, YouTube recently announced that their auto-captioning feature, which relies on articial intelligence for speech recognition, has added automatic…

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Updated January 4, 2018
mini shopping bags and a shopping cart on top of a keyboard

5 Retailers Who Are Doing Captioning Right

by Sofia Enamorado in Lighter Side

Retailers: you can hate them or you can love them, but don’t deny you don’t need them. When you need movies, clothes, shoes, and groceries, retail is always there to help. Retailers are entities “that sell goods through various distribution channels.” Typically,…

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Updated March 7, 2018
How organizations publish video and captions. including live video, recorded video, and captioning integrations

How Are Organizations Publishing Video and Captions in 2017?

by Patrick Loftus in Industry Trends

  Online video viewing is projected to grow by a fifth in 2017. In other words, people are spending more time per day watching video thanks to entertainment and video advertising platforms like Netflix, Hulu, YouTube, and Facebook. Naturally, that means the…

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Updated January 4, 2018
Hello written in various languages on a piece of paper.

Automatic Transcript Alignment: Now in 10+ Languages!

by Elisa Edelberg in Product Updates

  What Is Transcript Alignment? If you already have transcripts for your video files, transcript alignment is a fast and cost-effective way to create captions. We’re excited to announce that our alignment service has expanded to accept videos in many different source…

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Updated January 4, 2018
family unloading groceries

Captioning Prioritization, Centralization, and Department Responsibility

by Patrick Loftus in Industry Trends

  The way video captioning works across organizations is sort of like how some families divide grocery duties. Who’s responsible for shopping, unpacking the bags, and cooking? Which items get attention first? At some organizations, one department basically handles all captioning responsibilities.…

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Updated January 4, 2018