a sticker on a car window. Text: Not all disabilities are visible

If You Build It (For Everyone), They Will Come

by Patrick Loftus in Video Accessibility

The internet is basically the world’s largest mall… with no parking lot. 56% of people around the world shop at Amazon.com alone. It’s also the world’s largest movie theater. In 2017, the online video market was projected to hit $13.6 billion, surpassing…

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Updated February 15, 2018
Hand drawn sketch illustrations of college student and laptop and computer

Study Highlights: Implementation of and Solutions for Closed Captioning in US Institutions of Higher Education

by Elisa Edelberg in Industry Trends

Most colleges and universities in the US are legally required to provide closed captioning on many of their videos. Despite the laws, many institutions of higher education struggle to implement closed captioning practices. The national research study, Implementation of and Solutions for…

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February 13, 2018
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How to Add Captions and Subtitles to Your Social Media Videos

by Patrick Loftus in Video Accessibility

Adding captions to the videos you post on social media is a must. Especially on Facebook, people tend to watch social video with the sound off and videos autoplay without sound. So, captions can help enormously with catching viewer attention. Captions also…

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Updated February 6, 2018
The outside of the United States Environmental Protection Agency building

Accessibility Laws for United States Federal Government Agencies

by Patrick Loftus in Video Accessibility

There are two major civil rights laws that specifically protect the rights of people with disabilities in the United States: The Rehabilitation Act and the Americans with Disabilities Act. For a full explanation of both laws, visit ADA.gov. Here is an overview…

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Updated January 8, 2018
Girl holding smartphone: How to Enable Captions & subtitles on Your Smartphone

How to View Captions on Your Smartphone

by Patrick Loftus in Video Accessibility

Given that a quarter of people watch movies and TV shows on their smartphones daily, it’s worth mentioning how to enable closed captions on your mobile device. Millions of Americans have some form of hearing loss and need to read closed captions…

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Updated January 8, 2018
A hand stacking quarters with text, Cost of In-House QA

How Much Does It Cost to Review and Correct Caption Files In-House?

by Lily Bond in Video Accessibility

In our 2017 State of Captioning survey, 95% of respondents said they review their caption files for accuracy before publishing at least some of the time. But how much time does it take to review and correct caption files, and what is…

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Updated January 8, 2018
Computer History Museum Uses Interactive Transcripts to Make Videos Searchable and Accessible

Study Finds 30% Of Working Professionals Have A Disability, Most Go Unreported

by Patrick Loftus in Industry Trends

A new study published by the Center for Talent Innovation (CTI), a private think tank, claims that 30% of working professionals in the United States are expected to have a disability. This high figure, based on phone-based interviews with over 3,000 “college-educated,…

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Updated February 13, 2018
YouTube Caption Auditor

This Tool Helps You Prioritize Which YouTube Videos to Caption

by Patrick Loftus in Video Accessibility

With limited time and resources, one of the most efficient ways to determine which YouTube videos to caption is to prioritize the ones that need it most. But when you have a large video library this task can be very daunting. How…

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Updated January 4, 2018
Q&A How Captions + Interactive Transcripts Help Students in Online Courses

Q&A: How Captions + Interactive Transcripts Help Students In Online Courses

by Elisa Edelberg in Case Studies

Several studies have found that captions are beneficial to all students – with or without disabilities. They help students with spelling, note-taking, comprehension, and clarification. The University of South Florida St. Petersburg (USFSP) Distance Learning Accessibility Committee wanted to find out if…

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Updated January 4, 2018
5 Finance Companies Doing Captioning Right

5 Finance Companies doing captioning right

by Sofia Enamorado in Industry Trends

Welcome to the age of digital banking where checks are deposited through the snap of a mobile camera, dues to friends are paid through an app, and bank tellers speak to you from ATMS. The finance industry has drastically changed in the…

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Updated January 4, 2018
Hand watering a growing plant

Leveraging Accessibility To Improve Your Social Media Strategy

by Patrick Loftus in Video Accessibility

Simply put, keeping accessibility in mind when you post content to social media is one of the easiest, no-brainer ways to expand your brand’s reach. First of all, there are roughly 360 million people who are either deaf or have disabling hearing loss worldwide.…

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Updated January 4, 2018
Massive Open Online Courses and Closed Captions

5 MOOC Platforms Doing Captioning Right

by Patrick Loftus in Industry Trends

Massive open online courses (MOOCs) are distinguished from other online education programs in that they are made available to the public on behalf of the host university. They are usually free, although sometimes fees are charged for optional services like a certificate…

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Updated January 4, 2018