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How to Add Captions and Subtitles to Your Social Media Videos

by Patrick Loftus in Video Accessibility

Adding captions to the videos you post on social media is a must. Especially on Facebook, people tend to watch social video with the sound off and videos autoplay without sound. So, captions can help enormously with catching viewer attention. Captions also…

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Updated February 6, 2018
YouTube Caption Auditor

This Tool Helps You Prioritize Which YouTube Videos to Caption

by Patrick Loftus in Video Accessibility

With limited time and resources, one of the most efficient ways to determine which YouTube videos to caption is to prioritize the ones that need it most. But when you have a large video library this task can be very daunting. How…

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Updated January 4, 2018
Hand watering a growing plant

Leveraging Accessibility To Improve Your Social Media Strategy

by Patrick Loftus in Video Accessibility

Simply put, keeping accessibility in mind when you post content to social media is one of the easiest, no-brainer ways to expand your brand’s reach. First of all, there are roughly 360 million people who are either deaf or have disabling hearing loss worldwide.…

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Updated January 4, 2018
Massive Open Online Courses and Closed Captions

5 MOOC Platforms Doing Captioning Right

by Patrick Loftus in Industry Trends

Massive open online courses (MOOCs) are distinguished from other online education programs in that they are made available to the public on behalf of the host university. They are usually free, although sometimes fees are charged for optional services like a certificate…

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Updated January 4, 2018
Letters flying out of a man's mouths

Film and TV Scenes That Make No Sense without Non-Speech Captions

by Patrick Loftus in Lighter Side

In the film Ferris Bueler’s Day Off, Ferris uses a keyboard to simulate coughing, sneezing, and hacking noises to convince people over the phone that he is sick and cannot come to school. Image: Netflix Watching a movie or TV show with…

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Updated March 26, 2018
Map zoomed in on South Africa

South African Accessibility Laws

by Patrick Loftus in Video Accessibility

Web Accessibility Laws in South Africa Section 9 of South Africa’s Constitution states that “no person may unfairly discriminate directly or indirectly against anyone” on grounds that cover a long list of criteria including “disability.” Furthermore, legislation that protects citizens’ rights to…

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Updated January 4, 2018
How organizations publish video and captions. including live video, recorded video, and captioning integrations

How Are Organizations Publishing Video and Captions in 2017?

by Patrick Loftus in Industry Trends

  Online video viewing is projected to grow by a fifth in 2017. In other words, people are spending more time per day watching video thanks to entertainment and video advertising platforms like Netflix, Hulu, YouTube, and Facebook. Naturally, that means the…

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Updated January 4, 2018
A remote control aimed at a tv screen with many programs shown

What’s the Difference? Subtitles for the Deaf and Hard of Hearing (SDH) v. Closed Captions

by Elisa Edelberg in Industry Trends

“Tomato, tomahto.” That’s what people might think when seeing the words “subtitles” and “captions,” but, there actually is a difference. Before fully understanding the difference between subtitles for the Deaf and hard of hearing (SDH) and closed captions, it might be helpful…

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Updated February 22, 2018
A woman signing to a couple in a home furnishing store. Caption reads: My kids are with me, and they know ASL.

‘Master of None’ Highlights Deaf Culture & Demonstrates Importance of Visual Aid

by Patrick Loftus in Lighter Side

Considering the overwhelming number of popular TV shows on streaming services like Netflix and Hulu (not to mention traditional cable), it’s hard to imagine why we don’t see more variety in our protagonists — especially when it comes to Deaf people. That’s…

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Updated January 4, 2018
[INFOGRAPHIC] 5 Stats to Get Administrative Buy-In for Captioning

[INFOGRAPHIC] 5 Stats to Get Administrative Buy-In for Captioning

by Sofia Enamorado in Video Accessibility

Need help convincing your institution’s administration to invest in captioning? We conducted two national research studies with Oregon State University’s Ecampus Research Unit to uncover student’s perceptions of captioning and how institutions nationwide are approaching closed captioning. While most institutions are captioning…

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Updated February 22, 2018
OSU logo

[Video] College Student Uses and Perceptions of Closed Captions and Transcripts

by Patrick Loftus in Industry Trends

Have you read the report on student uses and perceptions of closed captions and transcripts in higher education? In case you haven’t, Dr. Katie Linder, Research Director at the Oregon State University Ecampus Research Unit, has summarized the full study into an…

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Updated January 4, 2018
A child peeks from a wooden fence

How Are Other Schools Handling Captioning?

by Patrick Loftus in Industry Trends

  If you work in disability services, video production, or IT procurement in higher education, you might be curious about what other schools are doing when it comes to video captioning. How much are they spending on it? How much video content…

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Updated January 4, 2018